With less than two weeks remaining until WWE’s SummerSlam on August 19th, Monday Night RAW emanated from Jacksonville, Florida last night, looking to continue inching the ratings up after last week which saw a 3% increase from the week prior.
On a night where Ronda Rousey had her first match on RAW, the numbers are now in and despite the big main event, ratings did take a slight downturn. Last night’s RAW comes in with a 2.804, a 3.3% decrease from last week. Here’s a look at the last four weeks of ratings for the red brand:
- July 16th: 2.866
- July 23rd: 2.779
- July 30th: 2.901
- August 6th: 2.804
Monday Night RAW also took a slight hit in the Cable Top 150 Rankings for the 18-49 demographic, dropping out of number one and occupying three of the top five spots:
- Love & Hip Hop Hollywood – VH1 – 1.00
- TIE – Monday Night RAW (8 & 9PM Hour) – USA Network – 0.94
- Monday Night RAW (10PM Hour) – USA Network – 0.91
- Teen Mom II: Behind The Screams – MTV – 0.69
Source: Showbuzz Daily
EA’s Take: As is the case most weeks, it’s not always particularly easy to tell what causes a difference in the ratings for RAW, especially these small changes. I know many people are under the impression that Ronda Rousey’s first match on Monday night might have made a big difference, but it just doesn’t work that way anymore. Nobody’s tuning in specifically just for one person, not on cable anyways. That’s what YouTube is for! The most sense I can make of the slight decrease this week would be this…last week was BRUTAL outside of the angle with Brock Lesnar and Paul Heyman. I mean really, last week’s RAW felt like a complete task to watch and I’m generally the guy who tries to stay positive about it. So my thinking is that may have turned some people off for this week’s episode. I’d expect that to turn right back around quickly however, as next Monday is the go-home show for the red brand before SummerSlam.
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