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Vince McMahon Is Not Trying To Kill Independent Wrestling

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WWE Vince McMahon Business

So, one of the topics that seems to come out of the success of All In is WWE’s relationship with the indys and it seems that a lot of people think that Vince McMahon and WWE are trying to kill off the indys because they’re afraid of competition. That’s right, Vince McMahon, owner of the largest wrestling company in the United States, if not the world, broker of billion dollar TV deals, and creative genius behind WrestleMania, Monday Night RAW, and hundreds of iconic characters, is scared of competition from promotions like Ring of Honor and TNA and that All In shows that indy wrestlers don’t need WWE to be a success.

Well, if you believe that, I’ve got some property in Arizona with a lovely ocean view for sale. Yes, All In was very successful, no one’s arguing that, but the ideas that WWE is afraid of competition or that any wrestler on that card wouldn’t jump at the chance to wrestle in WWE is so ridiculous, it’s laughable, as is the overused comments about WWE raiding other companies for talent or ‘stealing’ talent.

This idea that WWE is afraid of competition goes back to the Monday Night Wars between WWE and WCW, though it has its roots in the expansion of the WWF in the 80s, and it’s total nonsense. Vince didn’t want to put the territories out of business, he wanted to compete because that is the essence of capitalism, for better or worse. This narrative that everything in the territories was great until mean old Vince destroyed everything has some basis in truth, but the idea that Vince didn’t want to compete is not true.

According to Jericho, Vince’s first reaction to All In was express regret that Cody and the Bucks hadn’t come to him for advice because he would’ve told them that September was awful for promoting, which it is. He wasn’t worried or scared, he wanted it to succeed. He helped Paul Heyman keep ECW afloat because he could see that there was a lot of potential in it and that they were producing great stars.

Here’s what people don’t get about Vince McMahon: Vince McMahon is HYPER-competitive. He competes with anyone and there are plenty of stories about this need to compete to go around. Vince isn’t afraid of competition, he LOVES competition. This is a man who, by his own admission, used to pick fights with Marine recruits on weekends as a teenager. The situation with during the Monday Night Wars was about surviving on Vince’s end. He had no issue with Nitro until they started threatening to put WWF out of business. He’s not worried about Ring of Honor or TNA hurting his business because A. They aren’t an actual threat to WWE. and B. He loves competition. A good chunk of WWE’s young talent has worked Ring of Honor, TNA, or both.

As for ‘talent raiding’ or ‘talent stealing’, you can’t steal someone who wants to go. If the talent WWE is signing didn’t want to go, they wouldn’t be signing. Going to WWE has always been the goal of professional wrestlers since the sixties and while it is possible to have a great career without performing for WWE, it’s also true that working for WWE, even for a year, can help an indy performer’s career and pay.

One of the most absurd things I’ve heard is how indy guys don’t need to go to WWE because they make enough money in the indys and/or money isn’t as important to them as performing. Anyone who tells you that they’re doing something for the love of performing either has someone else bankrolling them or isn’t very good at what they’re doing. Making money has always been one of the chief considerations of any professional wrestler or performer, for that matter. Listen to all the old-timers talk about the territory days, being champion was not as important as making money, and that’s still true. Yes, the top guys can make a pretty good living, but they are also working for several different promotions at the same time to make that money. Also, many wrestlers have real life considerations, like a family, a house, and paying their bills. It’s part of the reason why guys with families will stay in WWE, even if they aren’t on top like they were in the indys, because they can support their families and be home more often than working for several promotions at a time allows.


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Opinion

The Paradox of the Wrestling War in 2021

The IWC has been talking about a certain Friday Night and what numbers matter. Tommy Starr chimes in with his perspective on this “war”.

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“War is peace… freedom is slavery… ignorance is strength.”  These are among George Orwell’s key three slogans in his novel 1984, which exemplify the ideology that when one has the power to lull individuals into false senses of security, they will blissfully ignore truth and reality to serve a perpetual agenda.

Since the inception of AEW, wrestling media has insisted on this idealistic narrative of a born-again “Monday Night Wars” comparative to that of a bygone era of professional wrestling that has not been seen since and will never be seen again.  For one reason or another, modern wrestling fans have bought into this impractical religious doctrine hook, line, and sinker, despite statistical evidence that contradict this ideology.

To put this in perspective, if there is a genuine wrestling “war” in the wrestling market today, it is not merely a war of the companies of AEW vs. WWE, rather it is a frivolous war between the oppositional fans of AEW and WWE.  The center of authority that continues to drive this animosity amongst the opposing fan bases rests at the helm of the wrestling media and the individuals within the business itself.  The manipulative narrative of the wrestling media and wrestlers in the business have managed to perpetrate a falsified creed that AEW and WWE are “at war.”  It is interesting to note that this blanket statement hedges the particular element of what both companies are at war with. The common implication is the war of competition, particularly competition for viewership.  And while this narrative carries some validity, it misses the key detail of what this abstractive war revolves around.  It is a waging fight among AEW and WWE fans to try and claim superiority over the other, despite the apparent truth that both sides are failing to expand beyond their niche audiences.  Hence, neither party can credibly claim any form of superiority.  In essence, this religious irrationality to suggest that one company is directly “winning” over the other continues to miss the essential endgame of what winning a war truly looks like.

In the business world, “smart companies” understand and invest in long-term strategies of acknowledging that when they lose small battles, they allow their opposition to enjoy those smaller victories; meanwhile, they do not allow those battle losses to obstruct their long-standing progress.  So contextually, AEW would be wiser to accept that their Friday night edition of Rampage show running head to head with SmackDown lost in overall viewership numbers by approximately 288,000 viewers, despite the fact that not only was SmackDown running on a different network due to Fox coverage of the 2021 American League Championship Series, but that AEW Rampage had actually gained viewership from the previous week by about 15.14%.  Instead, wrestling media continues to propagate that overall viewership is subordinate to what truly matters in this equation, that being the key male 18-49 demographic.  What this discounts is that when one analyzes actual numbers, both shows essentially tied in the target 18-49 demographic at a 0.24.

A strategic business owner obsessed with “winning wars” understands his opposition’s leader and avoids engaging in projecting irrational and petty beliefs in order to stir up his or her army.  Rather, it would be wiser to quietly and cautiously observe the opposition’s decision-making to effectively counter-program and capture the attention of potential consumers.  This does not bode well for Tony Khan when he engages in social media warfare with the opposition to try and stoke a fire that merely exists in a metaphorical fantasy.  All the while, the rival niche audiences partake in nonsensical arguments over which organization “won” a war that has not, does not, and will not exist, despite a genuine hope that professional wrestling will ever reach that level of popularity again worth necessitating a war.

A true and authentic wrestling war in today’s culture should be the fight to reassemble a lost and/or new audience. Per discussion of a lost audience, that insinuates both parties fight for the admiration and trust of disgruntled audiences that have since tuned the product off from their habitual consumption.  Arguably, this can be seen as a lost cause, considering most of these wrestling fans have long since distanced themselves from professional wrestling. However, a business that can successfully earn back that trust of disassociated consumers is a fruitful investment. Catering to loyal and clinging fan bases may be short-term goals, but they are not expansive business strategies.  And based on the weekly viewership numbers, ratings, and key demos for both parties, AEW and WWE continue to cater short-term appeal to their niche audiences instead of investing in long-term strategic outreach to new audiences.  The art of mastery on this level is a war worth fighting for.

Sources:

  • Casey, C. (2021, October 18). Who won Friday night’s ratings battle between WWE smackdown and AEW Rampage? WWE. Retrieved October 20, 2021, from https://comicbook.com/wwe/news/wwe-smackdown-aew-rampage-oct-15-ratings-war-who-win-tied-demographic-smackdown-wins-audience/.
  • Feloni, R. (2014, August 14). 33 war strategies that will help you win in business. Business Insider. Retrieved October 20, 2021, from https://www.businessinsider.com/war-strategies-to-win-in-business-2014-8.
  • Thurston, B. (2021, January 15). Key demo and total audience: What are they and how much do they matter? Wrestlenomics. Retrieved October 20, 2021, from https://wrestlenomics.com/2020/07/14/key-demo-and-total-audience-what-are-they-and-how-much-do-they-matter/#:~:text=With%20a%20new%20head%2Dto,advertisers%20to%20the%20programs’%20networks.


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Steve Cook’s Fave Five: October 2021

From the Head Of The Table to the Future Head Of The Table, and more, Steve Cook has his Fave Five for October!

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Bron Breakker

From the Head Of The Table to the Future Head Of The Table, and more, Steve Cook has his Fave Five for October!

We’re more than halfway through October, and you know what that means! It’s time to make a list of my five favorite wrestlers! It’s either do this or write about the latest wrestling news, and as fun as it is to talk about television ratings, this seems more productive at the moment.

5. Mercedes Martinez

It’s considered impolite to discuss age. At least it used to be. I’m not sure anything’s considered impolite anymore based off of what I read on the Internet & see on television. People have pitched manners out the window as they’ve become accustomed to not worrying about getting punched in the face. There’s a point I’m trying to get to here, and that point is that it’s nice that women’s wrestling has arrived at a place where I can write about somebody that’s been wrestling about as long as I’ve been an online wrestling journalist, and they’re kicking ass & taking names. Makes me feel a bit less creepy.

Martinez’s return to the indies & emergence in Impact Wrestling has gone well. What Impact is doing with her isn’t exactly rocket science: have Mercedes Martinez destroy everybody in her path to a title shot, and make people believe that whoever the champion will be between Mickie James & Deonna Purrazzo will have a difficult test on their hands. Simple, right? Throw in the incoming debut of the IInspiration, and it’s pretty easy to get excited about the Knockouts Division & where it’s headed.

4. Bron Breakker

Yes, the name is pretty awful. Yes, NXT 2.0 isn’t exactly setting the world on fire after a few weeks. But it’s tough to deny the talent of the son of Rick Steiner. Dude has the physicality & the speaking tone of his father & uncle. Not quite the size of Rick or Scott in later years, but if genetics are any indication he’ll get there. It won’t be long before he’s NXT Champion, heck, I’m kind of surprised he didn’t get drafted to Raw or SmackDown already. He’s got money written all over him.

As for that pesky name issue…names aren’t as big of an issue as we like to think they are. Dolph Ziggler would have been future endeavored years ago if bad names held talent back. You also have to keep in mind that WWE will probably change his name before he gets to the main roster. No need to sweat the small stuff here. This guy will be a star somewhere under some name. Probably for the best the longer he holds off using the Steiner name, given how the wrestling business works.

3. Junior Dos Santos

If you’ve followed mixed martial arts for any length of time, you know that most fighters’ careers don’t end in a blaze of glory. Fighters want to keep fighting, and even if the losses keep stacking up they still think they’re one win away from getting back to the top. Young fighters are looking to make their names, and beating the brakes off of fighters with track records is a good way to do that. At age 37, JDS has entered that phase of his MMA career. He’s lost four straight fights, all via TKO, all to younger fighters looking to make a name. He could keep doing that, or he could move on to something else while his name still has value.

Why not pro wrestling? Granted, I seem to be one of the few people writing words on wrestling websites that actually like AEW’s angle with American Top Team & Dan Lambert, but JDS is the perfect fit for something like this. He’s a large human being, wrestling fans by & large know who he is, and he has the type of athletic ability that should transition well to pro wrestling. He’s lost a few fights, but the people he lost to are doing pretty well in UFC’s heavyweight division. I’m willing to give it a chance. Also, when the inevitable AEW vs. WWE shootfight rumble happens, AEW’s going to need him around.

2. Roman Reigns

It’s like we said years & years ago: Turn Roman Reigns heel and people will start to like him. I don’t know why the idea took so long to enact, but WWE finally turned Roman Reigns heel and people have started liking him. How about that? Amazing how these things happen. Roman’s charisma has become much more apparent in his role as the Tribal Chief, Head of the Table, Big Dog, Island of Relevancy or whatever else they’re calling him this week. The interactions between Roman & Brock Lesnar have made for good television, so good that I think even Patrick O’Dowd is on the Paul Heyman bandwagon these days.

That all being said, I think I’m enjoying his off-screen character more than his on-screen character these days. Reigns has taken the baton from Seth Rollins & become Mr. WWE Defender, and does it in a way that’s less whiny than what Seth used to do. Perhaps a bit delusional, but much more convincing. Who would win in a shootfight between Roman & CM Punk is completely irrelevant, as last I checked none of these people were shooting in WWE or AEW rings, but he managed to make people care about it somehow. Don’t hate the player, hate the game.

1. Bryan Danielson

I know we’re supposed to care first & foremost about what company somebody works for these days. So I’m sure there are some of you out there that have decided that the man formerly known as Daniel Bryan has to be washed up and no longer one of the best wrestlers in the world. Or he’s unfairly putting his life on the line outside of the welcoming bosom of WWE. Nah, it’s probably just the easy “B+ player” talking point that most of the same folks went with when Bryan was still with WWE.

Me, I just care about what’s going on in the ring. Whether other people like it or not has never been one of my main problems. As I’ve pointed out before: I don’t get paid by any of these companies, and I don’t get paid by other people to shill for them. All I know is that it’s a joy to have Bryan Danielson back on my television, and his matches have been as good as expected. It really doesn’t take all that much to make me happy, just good wrestlers doing good things.


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