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WWE News: SmackDown Live Rating Drops Again, Moves Back Up To #2 (9/11/18)

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While this week’s edition of Monday Night RAW never stood much chance in the ratings and Cable Top 150 Rankings by being matched up with Monday Night Football for the first time this year, it’s a different story for SmackDown Live.

Last week, the blue brand was knocked off its perch by the series premiere of Mayans MC. Would that still be the case this week. The ratings for last night’s SmackDown Live are in and it’s another slight drop for the blue brand with a 2.229, a 3.9% decrease from last week and third straight week the rating has slipped. Here’s a look at the last four weeks of ratings for the blue brand:

  • August 21st: 2.437
  • August 28th: 2.350
  • September 4th: 2.319
  • September 11th: 2.229

As for the Cable Top 150 Rankings in the key 18-49 demographic, SmackDown Live was able to move up a spot this week after being dropped out of the number one spot last week for the first time in over a month:

  1. Mayans MC – FX – 0.78
  2. SmackDown Live – USA Network – 0.72
  3. The Purge – USA Network – 0.46
  4. *TIE* Below Deck Mediterranean (Bravo) /The Challenge: Final Reckoning (MTV) – 0.45

EA’s Take: Ratings for both RAW and SmackDown Live continue their post-SummerSlam slide, which was always my expectation. There’s a more concrete reason for it when it comes to Mondays however, due to Monday Night Football, so the blue brand really has no excuses. They’re basically maintaining their share of the 18-49 demographic and the new Mayans show saw a significant drop their from last week. So the lane is open for SmackDown Live to take back over their usual number one spot, it’s just a matter of how they get it done. I’ve talked before about how they have a lack of mainstream appeal, something I don’t see changing until the program moves to FOX.

 

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EA’s Weekly RAW YouTube Report (1/21/19)

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A look at the YouTube performance for this week’s WWE RAW!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.

As you’ve become accustomed to, here is this week’s RAW YouTube Report (2:30 PM EST, 1/23/19):

  1. Finn Balor vs. Braun Strowman – 2 million views
  2. Finn Balor stands up to Braun Strowman & Brock Lesnar – 1.7 million views
  3. Ronda Rousey & Natalya vs. Sasha Banks & Bayley – 1.5 million views
  4. Seth Rollins vs. Drew McIntyre – 647k views
  5. Lacey Evans interrupts Alexa Bliss’ big announcement – 637k views
  6. Apollo Crews vs. Bobby Lashley – 400k views
  7. Heavy Machinery’s first RAW match – 396k views

Our new number one contender for the Universal Title is featured at the top of the RAW YouTube ranks this week, clocking in with 2 million and 1.7 million views respectively. A big leap for Finn Balor on YouTube and something we haven’t really seen from him in the past. So can we really give him full credit? I don’t believe so. Braun and Brock are proven number grabbers, so while this is a good sign for Balor and any possible chance he has of defeating Lesnar at Royal Rumble, I’m not jumping the gun on his YouTube drawing power yet.

Coming in third this week is RAW’s usual top draw for the Women’s Division, as Ronda Rousey teamed with Natalya to meet Bayley and Rousey’s Royal Rumble challenger, Sasha Banks. There’s only been one instance I can recall where ‘The Baddest Woman on the Planet’ was in a match on RAW that didn’t pull a million and that was last week (see last week’s RAW YouTube Report). So this is much more the norm for her, as I saw last week as an aberration.

Everything from our number four clip on comes nowhere near cracking the top three, starting with that number four spot that saw two Men’s Royal Rumble favorites clash in Seth Rollins and Drew McIntyre. Talk about two guys who have lost steam. McIntyre never quite reached the level of being a YouTube draw and has even seen numbers fall in recent weeks. Meanwhile, a lot of fans’ pick to win the Men’s Royal Rumble has also lost a lot of his YouTube luster. I know there are going to be members of the WWE Universe who don’t want to hear it, but Seth’s feud with Dean Ambrose killed off a lot of that momentum.

Falling just under Seth Rollins vs. Drew McIntyre is the first time we see Lacey Evans do anything of significance on television, after only appearing backstage a couple of times, usually in the background. This may seem like a high number for a new face, but she’s a new face, which garners interest. On top of that, we also got Alexa Bliss announcing her return to the ring in the Women’s Royal Rumble this Sunday, certainly helping the clip out as well.

Rounding out our list this week at numbers six and seven are what I’ve been calling the “best of the rest”. Number seven I can explain since it was the first time we got to see Heavy Machinery in action, albeit against some local enhancement talents. Again, new equals interest nine times out of ten. However, Bobby Lashley vs. Apollo Crews beats out the RAW Tag Team Title Match, Elias vs. Baron Corbin, a promo from Dean Ambrose…quite frankly (and this is a complete guess), I’m wondering if the freshness of this match did the trick.


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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WWE News: Highlights From Today’s NXT TakeOver: Phoenix Call With Triple H

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Triple H took part in a conference call today for NXT TakeOver!

Just a few days away now from NXT TakeOver: Phoenix this Saturday night, WWE’s Executive Vice President of Talent, Live Events and Creative Triple H took part in a conference call today.

‘The Cerebral Assassin’ would field questions ranging from the launch of All Elite Wrestling, to his current injury status and much more. Here are the highlights:

  • The first question was regarding a recent tweet from The Velveteen Dream where he stated he would no longer appear for NXT. Triple H says he hasn’t spoken to Dream yet, but he’s one of their talents who is really good at creating buzz for himself, then addressed how they’re still trying to find which lines on social media they can cross and which ones they can not.
  • With regards to All Elite Wrestling, ‘The Game’ stated that it’s something they will be keeping an eye on as they compete against every form of entertainment.
  • Hunter spoke about Lars Sullivan, saying there’s always stories and speculation, but Lars is “in a good place” and “nothing’s changed”.
  • HHH discusses the development of talents in NXT like War Raiders, Matt Riddle and Bianca Belair, pointing out how they’re all growing. He then brings up Punishment Martinez as an example of someone who is going to be on the rise as well.
  • As for his recovery from a torn pec, Triple H says everything is going well while also revealing that he is finished with rehab and was just cleared to begin training again.
  • Hunter is asked about how many NXT UK TakeOvers we could see this year, but explains that it’s still a work in progress of trying to see where things fit together and is unsure of the exact number. As for more Performance Centers popping up in the near future, ‘The Cerebral Assassin’ expects “a few in the next couple of years”.
  • Trips would be asked about the recent matches between Andrade and Rey Mysterio, which he is “thrilled” about and still believes Andrade has a bright future after initially struggling a little bit due to the language barrier.
  • Regarding The Rock’s daughter Simone Johnson training at the Peformance Center, Hunter says they would have to ask The Rock, but he does know she has a love for the business and he expects we will see a lot more of her.
  • As for any more NXT Superstars moving to RAW or SmackDown Live after WrestleMania, Triple H would merely state that it’s a work in progress and if it’s needed, it will take place. Additionally, the final question was also regarding call-ups to which Trips would reply that anybody can be called up at anytime, even from NXT UK, as long as they’re ready for it because there are talents who still need work in other areas despite what comes across on television.

Highlights c/o PWInsider


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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