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DeMarco’s WWE Raw Rating Analysis (5/13/19): With No NBA, Raw Dominates Top 5

Still worried about Raw’s rating? Don’t be, they dominated this week. (You can still think it sucks, but ratings won’t support your narrative.)

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Greg DeMarco chimes in with your WWE Raw Rating Analysis for the May 13 episode, as Raw returns to form in dominating the Top 5.

The WWE Raw Rating is in for the May 13 edition, and it’s a return to form for the longest running weekly episodic show in history. Let’s start with the hourly breakdown:

  • Hour 1: 2.576 million viewers, .90 rating in the important 18-49 demographic (#1 ranked hour)
  • Hour 2: 2.391 million, .81 in the 18-49 demo (#2 ranked hour)
  • Hour 3: 2.080 million, .70 in the 18-49 demo (#3 ranked hour)=

For comparison, here is last week:

  • Hour 1: 2.468 million viewers, .79 rating in the important 18-49 demographic (#4 ranked hour)
  • Hour 2: 2.24 million, .73 in the 18-49 demo (#6 ranked hour)
  • Hour 3: 2.024 million, .63 in the 18-49 demo (#7 ranked hour)

(Available via ShowbuzzDaily)

But what does the WWE Raw Rating really mean, Greg?

What do I keep telling you? What matters most? THE TOP 5. With no NBA competition, WWE occupied the Top 3 spots this week, and saw increases in viewership and key demographic rating. Last week they had tough NBA competition, meaning less people watched Raw. But YouTube viewership went UP last week, meaning people cared about Raw, they just watched it in a different manner. Rounding out the Top 5 were Love & Hip Hop In Atlanta 8 (Raw’s archenemy!) and Vanderpump Rules, which Google tells me is a Real Housewives spinoff. I’ve never heard of it–I’ll have to ask Miranda. Or Tunney.

WWE is still money on television. We tend to look at ratings in one week snapshots, because we live in a culture of instant gratification. We’ve literally developed instincts to do that, but that just misguides our energy. Remember, the Top 5 is the most accurate evaluation of Raw’s performance because it measures Raw in the most important way: against shows competing for the same viewers, on the same night, at the same times, on the same medium. That is what matters to TV and advertising executives, not Raw in 2019 compared to Raw 20 years ago. Remember, you can still think Raw sucks, just know that you can’t use the rating to support your narrative.

We’ll have 24-hour YouTube numbers on Wednesday, and we’ll see how it compares.


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Greg DeMarco’s WWE Smackdown Rating Analysis (5/21/19): #2 For Cable

Did Smackdown retain it’s footing in the ratings this week? (Spoiler: it did.)

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Greg DeMarco chimes in with your May 21WWE Smackdown rating. What does it really tell us? Greg tells you!

We now have your May 21 edition of WWE Smackdown rating, and it’s good news for the show! Let’s start with the breakdown:

  • 1.983 million viewers
  • .61 rating in the all important 18-49 demographic
  • ranked #2 among all cable shows for the night

Here are last week’s results:

  • 1.87 million viewers
  • .56 rating in the all important 18-49 demographic
  • ranked #6 among all cable shows for the night

(Available via ShowbuzzDaily)

But what does the WWE Smackdown Rating really mean, Greg?

After sitting outside the Top 5 for two weeks, Smackdown made a triumphant return coming at #2 for the night, narrowly losing out to the NHL Conference Finals (won by the St. Louis Blues and apparently Patrick O’Dowd). Interesting of note is that Smackdown outdrew the NHL in terms of overall viewership (hockey drew 1.807 million viewers), but fell just short in the share (Smackdown’s .61 versus hockey’s .62). Once again, the only thing that tends to knock WWE out of the top spots is live sports (and Love & Hip Hop Atlanta 8).

This is good news for Smackdown and WWE in general, as Money In The Bank and the return of Brock Lesnar did in fact garner more eyeballs. Add in the WWE 24/7 Championship, which I am inclined to believe had at least a short term impact based on the fact that R-Truth and Robert Roode came in #1 in the 36 hour YouTube views for Raw, and things being thrown at walls are sticking right now. Let’s hope it continues! Also of note, Miz & Mrs came in at #5 with 1.037 million viewers and a .37 rating, strong for the show. Real Housewives Of Beverly Hills and The Last OG came in #3 adn #4, respectively.


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DeMarco’s WWE Raw YouTube Viewer Report (5/20/19)

Did R-Truth and Robert Roode really have the most viewed Raw YouTube video???

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Image Credit: WWE/YouTube

Greg DeMarco’s look at the WWE Raw YouTube viewership for the May 20th broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more). The weekly WWE Raw YouTube Performance Report is a look into that success metric.

As you’ve become accustomed to, here is this week’s WWE RAW YouTube Performance Report, compiled mid-day Wednesday (approximately 36 hours after Raw went off the air), for the 5/20/19 edition of WWE Raw:

  • R-Truth wins the WWE 24/7 Championship from Robert Roode – 1.764 million views
  • Brock Lesnar Money In The Bank briefcase celebration – 1.674 million views
  • Mick Foley introduces the WWE 24/7 Championship – 1.568 million views
  • Seth Rollins & Kofi Kingston vs. Baron Corbin & Bobby Lashley – 763k views
  • Lucha House Party attack Lars Sullivan – 700k views
  • Becky Lynch, Nikki Cross, & Alexa Bliss vs. The IIconics & Lacey Evans – 678k views
  • The Miz vs. Drew McIntyre – 467k views
  • Firefly Fun House promo video – 454k views
  • Braun Strowman vs. Sami Zayn – 398k views
  • The IIconics & Lacey Evans interrupt A Moment Of Bliss – 383k views
  • Shane McMahon promo on Roman Reigns – 365k views
  • WWE 24/7 Champion Robert Roode hides backstage – 364k views
  • AJ Styles slaps Baron Corbin backstage – 231k views
  • The Usos vs. The Revival – 202k views
  • Triple H informs Seth Rollins & Kofi Kingston that they’re teaming up – 184k views
  • Ricochet vs. Cesaro – 161k views
  • Nikki Cross gets herself a cohosting gig with Alexa Bliss – 142k views
  • Samoa Joe backstage promo – 102k views

Ratings analysis appears after the ad – buy a shirt!


Elisa looks great in her Chairshot gear.
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Greg DeMarco’s WWE Raw YouTube Ratings Analysis

Let’s take a look at the numerical analysis!

  • 5/20 edition of Raw: 10.600 million total views across 18 videos
  • 5/13 edition of Raw: 8.648 million total views across 17 videos
    • +1.952 million views, 22% increase for this week over last week
  • 5/20 Top 5: 6.469 million views
  • 5/13 Top 5: 6.197 million views
    • +272k views, 4% increase over last week
  • 5/20 average: 588k views
  • 5/13 average: 508k views
    • +80k views per video, 15% decrease over last week

Let’s start at the top: three videos above a million views, with the top spot going to R-TRUTH AND ROBERT ROODE! Man, that’s a win for R-Truth and the new WWE 24/7 Championship. The Top 5 videos for Raw approached 6.5 million views total, a 4% increase over last week. The make up of the Top 5 was very different this week, with the aforementioned Truth and Roode, plus Brock Lesnar, Mick Foley, Seth Rollins, Kofi Kingston, and The Lucha House Party?!?!

Last week we saw a tremendous drop after the Top 5, and this week the lower tiered videos more than doubled those from last week. Nothing dipped below 100k views, where 3 did last week (we also had one more video this week, for 18 total). This weeks #6 video (just outside the Top 5) was over 100k higher than last week’s. That’s telling, as last week’s interest was more at the top of the card.

Raw’s TV rating went up this week. But it still dipped down in the Top 5. That didn’t seem to impact the distribution of the YouTube views this time around.

Two big shockers to me:

  • The obvious…R-Truth and Robert Roode come in at #1!
  • Cesaro follows up his Top 5 performance from last week with a 161k video this week, against Ricochet.

My favorite video…The Usos and The Revival crushing it!

What did the YouTube results for this week tell you?


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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