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DeMarco’s WWE Smackdown YouTube Viewership Report (5/21/19)

R-Truth and the WWE 24/7 Championship on Smackdown delivers nearly 3 million YouTube total views.

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Greg DeMarco’s look at the WWE Smackdown YouTube viewership for the May 21st broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more). The weekly WWE Smackdown YouTube Performance Report is a look into that success metric.

As you’ve become accustomed to, here is this week’s WWE Smackdown YouTube Performance Report, compiled overnight Thursday (about 36 hours after Smackdown went off the air), for the 5/21/19 edition of WWE Smackdown:

  • Roman Reigns vs. Elias – 1.539 million views
  • R-Truth chased by Smackdown roster members – 1.311 million views
  • Dolph Ziggler attacks Kofi Kingston – 818k views
  • Carmella vs. Mandy Rose – 801k views
  • Becky Lynch & Bayley vs. Lacey Evans & Charlotte Flair – 616k views
  • Big E returns – 508k views
  • Dolph Ziggler explains attack on Kofi Kingston – 498k views
  • R-Truth asks Carmella for help – 421k views
  • Carmella creates R-Truth’s disguise – 366k views
  • Promo video for Triple H vs. Randy Orton – 365k views
  • Ali vs. Andrade – 227k views
  • Kayla Braxton interviews Bayley – 96k views
  • Elisa and Shane McMahon backstage promo – 81k views

Ratings analysis appears after the ad – buy a shirt!


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Greg DeMarco’s WWE Smackdown YouTube Ratings Analysis

Numerical analysis!

  • 5/21 edition of Smackdown: 7.647 million total views across 13 videos
  • 5/14 edition of Smackdown: 4.226 million total views across 10 videos
    • +3.421 million views, 80% increase for this week over last week
  • 5/21 Top 5: 5.085 million views
  • 5/14 Top 5: 3.614 million views
    • +1.471 million views, 40% increase over last week
  • 5/21 average: 588k views
  • 5/14 average: 422k views
    • +166k views per video, 39% decrease over last week

The overall views are WAY UP over last week’s Smackdown, but WWE produced 3 more videos. However, the average per video was way up, 166k per video. So you can’t attribute the overall view count to the fact that more videos came out. You can attribute it to more people watching the videos–and that’s the goal! Smackdown also improved in the TV ratings this week, so it’s all positive all around for the blue brand.

Roman Reigns leads the way, but Elias has the odd distinction of being in the first place AND the last place videos this week. The WWE 24/7 Championship delivered once again, coming in at #2 and driving nearly 2.9 million total views across 4 videos. The title may be ugly, but the results aren’t. Dolph Ziggler’s return was enough to garner a 3rd place spot this week, and his two videos combined to hit over 1.3 million views. Big E’s return finished outside the Top 5, which surprised me.

Strong showing for the women’s division as Carmella and Mandy Rose finished #4, and Becky Lynch & Bayley vs. Laecy Evans & Charlotte Flair finished #5. Thanks to the 24/7 Championship, Carmella appeared in 4 different videos with R-Truth this week.

Sad stat of the week: Ali vs. Andrade only drew 227k views, more than 100k less than the promo package for Randy Orton vs. Triple H at Super ShowDown (365k views). For a comparison, the video of the match Ali shared on Twitter did 102k views at the time of this writing:

My favorite video…Ali vs. Andrade! Both men delivered in a great way.

What did the YouTube results for this week tell you?


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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DeMarco’s WWE Raw Rating Analysis (6/17/19): Raw Finishes #1, #2, & #4

What rating did the go-home Raw for Stomping Grounds deliver?

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Greg DeMarco chimes in with your WWE Raw Rating Analysis for the June 17th episode, the last Raw before Stomping Grounds!

The WWE Raw Rating is in for the June 17 edition, and it’s another tale of WWE dominating everyone not named NBA:

  • Hour 1: 2.235 million viewers, .74 rating in the important 18-49 demographic (#1 ranked hour)
  • Hour 2: 2.303 million, .71 in the 18-49 demo (#2 ranked hour)
  • Hour 3: 2.078 million, .67 in the 18-49 demo (#4 ranked hour)
    • 7% drop in viewership from Hour 1 (8 PM) to Hour 3 (10 PM); -157k viewers

For comparison, here are ratings from last week:

  • Hour 1: 2.380 million viewers, .75 rating in the important 18-49 demographic (#1 ranked hour)
  • Hour 2: 2.086 million, .65 in the 18-49 demo (#3 ranked hour)
  • Hour 3: 1.909 million, .59 in the 18-49 demo (#4 ranked hour)
    • 19% drop in viewership from Hour 1 (8 PM) to Hour 3 (10 PM); -471k viewers

(Available via ShowbuzzDaily)

But what does the WWE Raw Rating really mean, Greg?

So another interesting week for WWE Raw ratings. The show averaged more viewers this week, and had two hours higher in the Top 5, but is being spun as a worse rating around the internet. the ratings improved, the viewership drop from Hour 1 to Hour 3 improved, and Raw continued to deal with a really difficult summer.

One thing we can’t ignore is the impact of two major network shows on WWE, as The Bachelorette drew big numbers for ABC, and American Ninja Warrior did the same for NBC. Both aired from 8 PM – 10 PM, the first two hours of Raw. One is a reality show, and the other is a sports-reality show, both targeting an audience similar to Raw (whose audience isn’t–no matter how hard y’all try–wrestling fans).

This was a go-home Raw for Stomping Grounds, but it’s for a PPV that many aren’t at all excited about. One problem we don’t discuss enough is the over-saturation of the WWE product. It’s all-WWE, all-the-time, 52 weeks a year. That is another challenge facing WWE that can’t be overlooked. We will have YouTube numbers tomorrow as usual!


Elisa looks great in her Chairshot gear.
You can, too!

 

Be like Elisa and get yours at:
https://www.prowrestlingtees.com/related/thechairshot.html


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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Andrew’s WWE Raw Star Ratings (6/3/19)

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Andrew gives you his immediate reaction to the June 17 WWE Raw with his star ratings! How many snowflakes did Andrew give?

The 6/17/19 WWE Raw is history, and here are Andrew’s ratings:

  • #1 Contender for US Title Elimination: Bobby Lashley vs Cesaro vs Braun Strowman vs Ricochet vs The Miz: Ricochet wins via 630 Senton – ** ¼
  • Viking Raiders vs Jobbers: Raiders win via Viking Experience – N/A
  • 2 out of 3 Falls: The New Day vs Kevin Owens, Baron Corbin & Sami Zayn: New Day wins via Trouble in Paradise (2-0) – ** ½
  • The Usos vs Gallows & Anderson: Usos win via Double Superkick – N/A
  • Women’s Tag Team Championship: The IIconics (c) vs Nikki Cross & Alexa Bliss: IIconics retain via Roll-Up – * ½
  • Seth Rollins vs Daniel Bryan: Rollins wins via Stomp – ***

Nerd stats:

  • Top performers: Daniel Bryan and Seth Rollins
  • Total matches = 6
  • Total snowflakes = 9.25
  • Average = 2.31 (N/A ratings are not included in the average calculation)

Time to pick up a new Chairshot shirt!

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Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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