A look at the YouTube performance for the April 30th edition of WWE Smackdown!
As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more).
As you’ve become accustomed to, here is this week’s Smackdown YouTube Report, compiled Wednesday night (approximately 24 hours after Smackdown went off the air), for the 4/30/19 edition of WWE Smackdown:
- Matt & Jeff Hardy surrender the Smackdown Tag Team Championships and get attacked by Lars Sullivan – 1.233 million views
- Roman Reigns vs. The B-Team – 915k views
- Roman Reigns promo about punching Vince McMahon – 765k views
- Kevin Owens mocks injured Xavier Woods on The Kevin Owens Show and brawls with Kofi Kingston – 660k views
- Finn Balor & Ali beat Randy Orton & Andrade – 576k views
- Becky Lynch beats Bayley and Charlotte Flair gets involved – 509k views
- Kevin Owens attacks Xavier Woods – 506k views
- Kairi Sane & Asuka beat “Mac & Cheese” – 325k views
- Mandy Rose and Sonya Deville amicably decide who is in the Money In The Bank Ladder Match – 144k views
- Kofi Kingston checks on Xavier Woods – 118k views
- Ember Moon & Carmella discuss Money In The Bank – 116k views
- What does fear mean to Aleister Black? – 93k views
Ratings analysis appears after the ad – buy a shirt!
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Greg DeMarco’s WWE Smackdown YouTube Ratings Analysis
As you already know, WWE Smackdown had a rough night in the TV ratings, finishing 7th in all of cable for the night. Before we see if YouTube was impacted, Let’s take a look at a new comparison I am adding to the ratings each week.
- 4/23 Smackdown Top 5 total: 3.292 million views
- 4/30 Smackdown Top 5 total: 4.149 million views
- 4/23 Smackdown average: 411k views
- 4/30 Smackdown average: 496k views
- 4/23 Smackdown total: 4.5 million views
- 4/30 Smackdown total: 5.9 million views
The Top 5 videos from Smackdown this week pulled in 26% more views than the Top 5 from last week, a difference of 857k views. The overall average for this week’s Smackdown was also 20% higher than last week’s, which was a difference of 84k views per video. Smackdown this week had one more YouTube upload than last week, but this week’s bottom four was equal to or lower than anything from last week. This week’s numbers were also brought down by the Aleister Black pulling in the rare sub-100k views. That sucks for Aleister, who you’ll remember was supposed to be on Raw to begin with! Hopefully they find a meaningful program for him after Money In The Bank.
The “top of the card” wasn’t surprising, due to the intrigue surrounding The Hardys thanks to Jeff Hardy’s injury. The promo where they surrendered the tag team championships (and were attacked by Lars Sullivan once again), led the way. Lars came in third last week, proving that his build is working. The only star more bankable than Lars on YouTube is Roman Reigns, who came in 2nd and 3rd this week after coming in second last week.
Some could try to blame ratings woes on Kofi Kingston as WWE Champion, but Kofi came in first last week and 4th this week (only behind The Hardys announcement and Roman Reigns). Three of the bottom five videos were women, which doesn’t bode well for the changes made in the Superstar Shake-Up. The only other women’s video came in 7th overall, and that was Becky Lynch vs. Bayley. Despite being 7th, Becky pulled in more views this week than last week when she was 4th, but this week had more views overall. For comparison’s sake, Becky came in 3rd on Raw.
Overall, Smackdown’s YouTube performance increased by 1.4 million views overall, more than the TV ratings dropped.
My favorite video… The IIconics on commentary!
What did the YouTube results for this week tell you?
Chairshot Wrestling News Shuffle: Mickie James Update, Jeff Hardy, RAW Ratings and More! (7/17/19)
News Involving: Mickie James, Finn Balor, Jeff Hardy, RAW Ratings and More!
News Here! Mickie James Update, Jeff Hardy, RAW Ratings and More!
Latest On Jeff Hardy
In Monday’s shuffle I discussed the news on Jeff Hardy’s latest public intoxication arrest. Since then, more details have been released regarding the incident. TMZ is reporting that Hardy smelled of booze and was passed out in a public stairwell before being arrested.
Once again, Hardy’s struggles with addiction have been well documented in the past, so I am not going to comment on them. Here is hoping that he is able to get things in order and get his life on track.
RAW Ratings See An Increase
RAW continues to slowly climb out of the ratings hole, as this weeks ratings showed an increase in viewership. The hourly breakdown looks like this:
Hour 1 – 2.379 million viewers
Hour 2 – 2.503 million viewers
Hour 3 – 2.478 million viewers
This is good news for WWE, RAW, and USA, as RAW typically has had a hard time keeping viewers into the third hour. RAW was actually a very solid show last night, and one of the first RAW’s in a very long time that I watched from start to finish while it aired live. Slowly, but surely, WWE will do what they can to climb out of the hole.
Mickie James Undergoes ACL Surgery
Earlier today, WWE star Mickie James went under the knife to repair her injured ACL. The injury looks to keep her out of the ring into next year. Her husband, Nick Aldis, took to Twitter to update fans on the successful surgery.
UPDATE: Surgery was a complete success. I’m sure when she’s feeling up to it she’ll share more. Thank you all! 🙌 https://t.co/RxCHyko2UQ
— Nick Aldis (@RealNickAldis) July 16, 2019
Mickie James is still a very talented wrestler who adds depth to the women’s division. There is still a place for her on the roster, and one can assume that the WWE will want to keep her when she fully recovers.
Finn Balor Taking Time Off?
Finn Balor lost the Intercontinental championship at Extreme Rules, and the loss had many scratching their heads. However, it appears there is reasoning behind it according to Pro Wrestling Sheet, as Balor has requested time off from WWE to recharge. Though he requested time off, it appears that it will not be granted until after the upcoming SummerSlam pay per view.
It will be interesting to see how Balor will be written off of TV. One could assume a SummerSlam match with Bray Wyatt will lead to his exit. Perhaps on his return, he could join his friends in The Club ?
Chairshot Wrestling News Shuffle: Jeff Hardy, RAW Reunion, Paul Heyman and More! (7/15/19)
News Involving Jeff Hardy, RAW Reunion, Paul Heyman and More!
News here! Jeff Hardy, RAW Reunion, Paul Heyman and More!
Jeff Hardy Arrested
According to various news outlets this weekend, WWE star Jeff Hardy was arrested for public intoxication Saturday in South Carolina.Police said they received a report of an intoxicated person in Myrtle Beach about 11 a.m. Shortly after, authorities arrested Hardy without incident and charged him with public intoxication.Hardy posted a $153 bond and was released the same day.In a statement, WWE said, “Jeff Hardy is responsible for his own personal actions.”
Jeff Hardy’s battles with substance abuse over the years have been well documented. After period of staying off the radar, Hardy has been in court twice over the past year for alcohol related issues. Here is hoping that Hardy can get things under control.
Huge RAW Planned For Next Week
During Sunday nights Extreme Rules pay per view, WWE aired a commercial for RAW Reunion that will take place on July 22nd. Some of the big names advertised include Hulk Hogan, Steve Austin, Scott Hall, Kevin Nash and Ric Flair.
It’ll be the BIGGEST reunion in Monday Night #RAW HISTORY.
— WWE (@WWE) July 14, 2019
This seems like a reach for a quick ratings grab, but it is always cool to see the legends return. Potentially we could see some involvement from some of the legends for SummerSlam storylines ?
Paul Heyman Appears At EVOLVE Show
For those of you who didn’t catch the EVOLVE 10th Anniversary show on the WWE Network Saturday night, you missed out on a hell of a show. You also missed out on an appearance from none other than Paul Heyman. Most wrestling fans know that Heyman mentored EVOLVE founder Gabe Sapolosky back in ECW.
“You’re going to watch this match, and you’re going to say to yourselves ‘that was the moment we all knew that this industry is going to EVOLVE.'”@HeymanHustle makes a surprise appearance at #EVOLVE131 ahead of the Winner Takes All Match between @austintheory1 and @RealJDDrake! pic.twitter.com/7ugS1xMr60
— WWE (@WWE) July 14, 2019
Those of you have followed my daily news shuffles, and the random In This Corner articles I put together, know that I rarely follow the indie wrestling scene. However, I took in both the EVOLVE show and AEW Fight For The Fallen. I was extremely impressed with the talent in EVOLVE, and my hopes are that WWE continues to broadcast their shows on the WWE Network.
Enzo and Cass Done With ROH ?
During April’s G1 Supercard Show at Madison Square Garden, fans were shocked to see Enzo and Cass jump the guard rail and started attacking ROH stars. Many felt initially that this may have been a shoot, but it appeared to be a work to lead to a potential appearance in ROH for the two. However, according to Dave Meltzer on the latest edition of Wrestling Observer Radio, it appears the relationship between the former WWE stars and ROH is over before it truly began. According to Meltzer, NJPW was unhappy as they were not notified before hand of their appearance, and the company has cut their loses with the two.
It’s Enzo and Cass. I mean, with what little I follow ROH, I can’t really see the two of them fitting with the company long term. However, if you want a team to be a legit heel right out of the chute, you could have that with those two.