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Greg DeMarco’s YouTube Performance Report: WWE Smackdown (4/30/19)

What video led the way on Smackdown this week?

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A look at the YouTube performance for the April 30th edition of WWE Smackdown!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more).

As you’ve become accustomed to, here is this week’s Smackdown YouTube Report, compiled Wednesday night (approximately 24 hours after Smackdown went off the air), for the 4/30/19 edition of WWE Smackdown:

  • Matt & Jeff Hardy surrender the Smackdown Tag Team Championships and get attacked by Lars Sullivan – 1.233 million views
  • Roman Reigns vs. The B-Team – 915k views
  • Roman Reigns promo about punching Vince McMahon – 765k views
  • Kevin Owens mocks injured Xavier Woods on The Kevin Owens Show and brawls with Kofi Kingston – 660k views
  • Finn Balor & Ali beat Randy Orton & Andrade – 576k views
  • Becky Lynch beats Bayley and Charlotte Flair gets involved – 509k views
  • Kevin Owens attacks Xavier Woods – 506k views
  • Kairi Sane & Asuka beat “Mac & Cheese” – 325k views
  • Mandy Rose and Sonya Deville amicably decide who is in the Money In The Bank Ladder Match – 144k views
  • Kofi Kingston checks on Xavier Woods – 118k views
  • Ember Moon & Carmella discuss Money In The Bank – 116k views
  • What does fear mean to Aleister Black? – 93k views

Ratings analysis appears after the ad – buy a shirt!


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Greg DeMarco’s WWE Smackdown YouTube Ratings Analysis

As you already know, WWE Smackdown had a rough night in the TV ratings, finishing 7th in all of cable for the night. Before we see if YouTube was impacted, Let’s take a look at a new comparison I am adding to the ratings each week.

  • 4/23 Smackdown Top 5 total: 3.292 million views
  • 4/30 Smackdown Top 5 total: 4.149 million views
  • 4/23 Smackdown average: 411k views
  • 4/30 Smackdown average: 496k views
  • 4/23 Smackdown total: 4.5 million views
  • 4/30 Smackdown total: 5.9 million views

The Top 5 videos from Smackdown this week pulled in 26% more views than the Top 5 from last week, a difference of 857k views. The overall average for this week’s Smackdown was also 20% higher than last week’s, which was a difference of 84k views per video. Smackdown this week had one more YouTube upload than last week, but this week’s bottom four was equal to or lower than anything from last week. This week’s numbers were also brought down by the Aleister Black pulling in the rare sub-100k views. That sucks for Aleister, who you’ll remember was supposed to be on Raw to begin with! Hopefully they find a meaningful program for him after Money In The Bank.

The “top of the card” wasn’t surprising, due to the intrigue surrounding The Hardys thanks to Jeff Hardy’s injury. The promo where they surrendered the tag team championships (and were attacked by Lars Sullivan once again), led the way. Lars came in third last week, proving that his build is working. The only star more bankable than Lars on YouTube is Roman Reigns, who came in 2nd and 3rd this week after coming in second last week.

Some could try to blame ratings woes on Kofi Kingston as WWE Champion, but Kofi came in first last week and 4th this week (only behind The Hardys announcement and Roman Reigns). Three of the bottom five videos were women, which doesn’t bode well for the changes made in the Superstar Shake-Up. The only other women’s video came in 7th overall, and that was Becky Lynch vs. Bayley. Despite being 7th, Becky pulled in more views this week than last week when she was 4th, but this week had more views overall. For comparison’s sake, Becky came in 3rd on Raw.

Overall, Smackdown’s YouTube performance increased by 1.4 million views overall, more than the TV ratings dropped.

My favorite video… The IIconics on commentary!

What did the YouTube results for this week tell you?


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AEW Coverage

Mitchell’s AEW Continental Classic Update! (11/27/23)

What a start to the tournament!

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Did your picks win points?

The AEW Continental Classic is underway, with almost everyone competing. Check in here if you haven’t seen the winners and losers of week 1!

Here are your Gold League standings!

  • Jon Moxley: 1-0, 3 points
  • Swerve Strickland: 1-0, 3 points
  • Jay White: 1-0, 3 points
  • Rush: 0-1, 0 points
  • Mark Briscoe: 0-1, 0 points.
  • Jay Lethal: 0-1, 0 points

 

Here are your Blue League standings!

  • Brody King: 1-0, 3 points
  • Claudio Castagnoli: 1-0, 3 points
  • Daniel Garcia: 0-1, 0 points
  • Eddie Kingston: 0-1, 0 points
  • Bryan Danielson: Yet to Compete
  • Andrade El Idolo: Yet to Compete

 

My Thoughts:

Nothing too crazy, nothing too wild, this tournament only just got started. The only disappointing point is that they could not get Bryan “cleared to compete” Saturday night. Not sure how much of that is shoot given the bad eye, but this was kinda the problem of wanting him in the tournament over tons of other choices. Bryan wants to face Okada for WrestleKingdom 18, how is Bryan supposed to do that at his best if he’s also gonna be in a round robin, doing five top level matches in about as many weeks? And it takes away from Andrade being able to do something. Also a little surprised we didn’t even hear from Andrade on Saturday.

Now as we heard on Saturday, round two’s matches are set. Gold League will see Mark Briscoe VS Rush, White VS Swerve, and of course, Moxley VS Lethal. Nice variety there, a couple 0-1 guys facing off, as well as two 1-0 guys, and then 1-0 VS 0-1. No offense to Lethal, but he feels like an 0-2 going up against Moxley. Hard to call the other ones but that’s the fun of it. Meanwhile, Blue League sees Brody VS Claudio in a showdown to be 2-0, then Bryan and Andrade finally jump in, Bryan against Eddie and Andrade against Garcia. Sadly, feels like Eddie and Garcia are going 0-2, no way Tony Khan is booking Bryan and Andrade to lose their first shots.

In fact, that could be half the reason they did wait on those two, that’s almost too good for just a first round opener. But I still would’ve done it, same as NJPW does stuff like that for round robins, which this is all modeled after anyway.


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AEW Coverage

AEW announces Continental Classic entrants

The C2 is set!

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Tony Khan Reveals the Blue and Gold “Leagues!”

Originally livestreamed, Tony Khan and Tony Schiavone officially announced the twelve total entrants and divided them into the two round robin blocks known as the “Blue League” and “Gold League.” If you don’t feel like sifting through the almost 30 minute video, the groups are:

Blue League

  • Bryan Danielson
  • Andrade El Idolo
  • Brody King
  • Claudio Castagnoli
  • Daniel Garcia
  • Eddie Kingston

Gold League

  • Jon Moxley
  • Swerve Strickland
  • Rush
  • Mark Briscoe
  • Jay Lethal
  • Jay White

 

Tony Khan also explains the rules for the Continental Classic:

  • Every match has a 20 minute time limit
  • The winner of each match earns 3 points, losers earn 0, 1 point for a draw
  • EVERYONE ELSE is banned from ringside for true 1v1 action

 

Eddie Kingston also joined the selection special as his “life’s work” is on the line in this tournament, both the ROH World Championship and NJPW Strong Openweight Championship on the line as part of the modern day North American Triple Crown Eddie, Tony Khan, AEW, ROH and NJPW are looking to create together. Gold League competes tonight on Dynamite while Blue League will have their start this Saturday on Collision. Look for more articles like this one to keep up with the Continental Classic standings over the next six weeks of tournament action!


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