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Cook: Explaining Cedric Alexander

Steve Cook makes sense of Cedric Alexander and The Hurt Business, and now he’s sharing it! How does it involve Hulk Hogan and Ted Dibiase? Read on, and learn.



Cedric Alexander The Hurt Business WWE Raw

Steve Cook makes sense of Cedric Alexander and The Hurt Business, and now he’s sharing it all with you! How does it involve Hulk Hogan and Ted Dibiase? Read on, and learn.

One thing I’ve noticed during this pandemic era is the fact that things make less sense than ever. People that I used to think were logical have gone a bit off the rails. The more I hear people say, the less makes sense.

Maybe it’s just me. Maybe everything happening here in 2020 makes sense. I might just be behind the times when it comes to basic truths of life, and when it comes to pro wrestling. There was a time when I had my finger on the pulse, but now my finger is as far from the pulse as you can get.

Then again, maybe I should give myself some credit! After all, I was able to figure out why people joined RETRIBUTION while everybody else scratched their heads. If I think about something long enough, I can find an answer. Some of these old brain cells are still working, so let’s think about something that’s been bugging me lately.

Let’s think about Cedric Alexander’s status within WWE.

WWE RAW Cedric Alexander Dive

Cedric is somebody that I’ve always thought had a ton of potential. He needed work in the character department, but the in-ring has always been there. I’m not the only person who sees this, as fellow Internet fans have been complaining about Cedric’s placement in WWE for years now. He’s mostly been confined to 205 Live & Main Event.

The main feud of his that I can remember was with Noam Dar over Alicia Fox. Which tells you all you need to know. There was something else with Cedric & somebody else representing the heart & soul of 205 Live but for the life of me I can’t remember who else was involved. Rich Swann? Could have been.

Anyway, Cedric did get that big call up to Raw, and proceeded to do very little of note. He formed a team with Ricochet that Internet fans got excited about and WWE creative didn’t care at all about. Happens a lot to guys like Cedric.

This was actually leading to something.

Apollo Crews was having some issues with MVP, Bobby Lashley & Shelton Benjamin. Ricochet & Cedric decided to help their buddy out against the Hurt Business. It didn’t go well for them. The bigger guys beat up the littler guys pretty often. Meanwhile, MVP was telling Cedric that he was a talented guy that deserved better, and the Hurt Business wouldn’t mind having him in their ranks. After a few more beatings, Cedric thought it was a fine idea to betray his friends and join the enemy.

Pretty good story, right?

I think so! It helps elevate Cedric to a new level, gives the Hurt Business more things to do, and maybe Ricochet & Apollo get more over in the process. This all makes sense to me.

The only problem: this is all taking place at the same time the Hurt Business are also feuding with Retribution. Individually, if these stories both exist in different vacuums, you might be able to accept the idea that the Hurt Business are bad people that turned a young man against his friends, while at the same time are the only people man enough to stand up for the Raw brand against the group known as Retribution that totally aren’t a bunch of NXT people in silly masks & with goofy new names.

(Speaking of things that I don’t understand: How do Raw’s announcers not recognize Mia Yim? Even with a mask on she has a distinctive look and two of Raw’s announcers were on NXT for years. The other is Jerry Lawler, and we know he’s always keeping an eye on wrestlers like Mia Yim. Come on now!)

Monday night serves as an example of how confused I am about this whole thing. Show starts with Retribution talking. Hurt Business comes down, gets an early advantage, more Retribution members come down and Hurt Business is left laying to set up a tag match later. Cool. Makes sense.

Around the middle of the show, Cedric comes out to wrestle Apollo and continue that whole thing. Cedric & MVP are obviously heels, when they were obviously faces earlier. Kinda weird.

Then we have the main event, Cedric’s second match of the evening, Hurt Business are faces again, and this time Drew McIntyre leads the entire Raw locker room down to save the Hurt Business. Huh?

It’s one thing to turn heel. It’s another thing to turn heel and join a group acting like good guys against a more evil group, while still beefing with your old friends. The whole thing makes no sense to me.


Maybe I’ve read the whole situation wrong. Perhaps the way I interpret things between Cedric and his old friends is different than how Vince McMahon and his writers do, and how the audience sees it too.

Was Cedric Alexander right to leave his old friends behind in an attempt to make more money?

A-ha! Now I get it!

It’s all part of how values have changed during the course of my life. It’s all on perfect display in pro wrestling then and now. Remember when the Million Dollar Man debuted? After showing off his wealth for weeks, he offered to purchase the WWF Championship from Hulk Hogan. Hogan refused, as even though Ted DiBiase said that everybody had a price, being Champion for his Hulkamaniacs was priceless.

Had that same story taken place in 2020, Hulk Hogan would be the heel.

Announcers on television speculated that Hogan might take the money for his family. The difference between then and now: the fans didn’t want Hulk to compromise his integrity for the almighty dollar. Today’s fans…well I hate to say it, but I think a large chunk of today’s fans would want their guy to take the money.

This might fall in line with what Cedric Alexander’s fans are supposed to be thinking. Given the choice between sitting backstage with his friends not getting booked and working with the Hurt Business in featured matches, the latter option certainly sounds better financially. It also sounds better for fans of Cedric’s, as they get to see him on television more often.

So what if he turned his back on his friends? They were just holding him back anyway! Does it make him a bad guy if he values his financial future at the expense of his friends?

Once upon a time, the answer was “yes” in the eyes of most. Today? I think the answer is “no”. At least in the eyes of WWE, and the people that will defend these storylines co-existing.

People say that WWE doesn’t know their audience. I think they do. At least, a heck of a lot more than I do.

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King: Plotting The Return Of Randy Orton To WWE

Chris King is back with his look at the best scenario to bring Randy Orton back to WWE, and the perfect opponent for his first big match back.



Randy Orton 4

Chris King is back with his look at the best scenario to bring Randy Orton back to WWE, and the perfect opponent for his first big match back.

I wanted to bring everyone’s attention to a superstar that’s being overshadowed right now, ‘The Viper’ Randy Orton. After RKBRO lost the Raw Tag Team Championships to The Uso’s, Orton vanished from the company. There was speculation about his serious back injury and, it wasn’t until The Viper’s wife herself posted a candid picture of Orton after successful surgery.

While the focus in WWE right now is either on The Bloodline, Bray Wyatt and Uncle Howdy, or the returning Cody Rhodes, I felt this was a good time to start plotting The Viper’s return to WWE.

Randy Orton’s Return to WWE

On the Raw-After-Mania ‘The American Nightmare’ opens the show after a tough battle over Roman Reigns to win the WWE Championship. Rhodes with tears in his eyes is giving an emotional promo about his family’s legacy, and how much this title means to him. The WWE Universe is chanting “You Deserve It,” and out comes Finn Balor flanked by The Judgement Day.

‘The Prince’ starts by congratulating the new champion for dethroning ‘The Tribal Chief’ but, now he wants his title shot. Rhodes being the resilient hero accepts Balor’s challenge for the main event. The American Nightmare and The Prince are putting on a clinic of a match, delivering multiple finishers but unable to put the other away. Judgement Day starts to interfere when Orton’s music blares throughout the arena. Orton takes out the heels and helps his former protege. Rhodes capitalizes and hits Crossroads for the 1.2.3.

The former Legacy members are celebrating and embracing with a hug as Rhodes goes to raise his newly-won title. In the blink of an eye, The Viper strikes and takes out Rhodes with an RKO Outta Nowhere! The champion is knocked out as Orton hoists the title above his head while trash-talking his now rival. Orton violently throws Rhodes out of the ring and delivers a nasty-looking draping DDT onto the floor.

The Build–And Culmination–of Randy Orton vs. Cody Rhodes

Orton stares giving 2009 vibes as Rhodes’ head raises, so The Viper runs and delivers a punt kick. WWE officials come out and break things up and the champion is stretchered out of the arena. The show closes with Orton grinning over the destruction he has caused to his former protege. Over the next few months, Orton and Rhodes enter into an extremely personal rivalry over the coveted prize. We finally make it to SummerSlam where both men agree to raise the stakes and do war inside HELL IN A CELL!!!!

This is how I would book The Viper’s return to WWE. If you feel like this should be written differently, I’d love to hear your thoughts!

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AJ’s Phenomenal Opinion: Bray Wyatt

So everyone loves Bray’s return right? Right? Well the McDonald’s Sprite spicy opinions of AJ…may feel differently.



Well, just because my work schedule changed, doesn’t mean I’m not going to drop some opinions of mine, of which, I haven’t done too bad with. I got Three out of Five for my returns right a few months back and this is going to be about the last entry on that previous list. I knew for a fact that Bray Wyatt would return to the WWE in some way shape or form and time for some… controversy.

As my favorite ratings winner of 83 Weeks once said, Controversy Creates Cash and boy HOWDY… Do I have something to get off my chest here so sit back, order some Chairshot Merch and lets get on with Adam’s… Rants for a bit.

Initial Thoughts

Bray coming in and making a return to the WWE was an inevitability. Death, Taxes and I guess WWE Returns are always guaranteed anymore and maybe we could get some new creativity with a supernatural gimmick. Bray has always had that supernatural to him ever since he had the Wyatt Family in Erik Rowan, the late Luke Harper and in the end, Braun Strowman. The Wyatt’s had a control like no other and were beloved for a moment in the WWE.

Bray did a lot to make sure things were in motion but for some reason any massive feud he had, he failed. Following a bunch of injuries to the rest of his family and even releases later on, he seemed to at least get some traction going for him. WWE Champion, somehow got Randy Orton with him, Universal Championships and got those big match wins that eluded him in the Wyatt Family beginnings. Let me also say this as well, I actually liked the Firefly Funhouse Match with Cena as a “This is Your Life” match of sorts. I was tickled and entertained… Then much like Bray in character, something changed.

Dark and Terrible Lurk with Fiends

We had a lot to figure out during the Pandemic. Like A WHOLE HELL OF A LOT. Through it all though, WWE figured it out but the person that helped these types of ideas, soured them drastically. Lets go back to the WWE Championship run in 2017. Randy Orton won the Royal Rumble that year and he wouldn’t betray Bray, right? Well he does and Mania for the two is set, Orton against Wyatt for the WWE Championship and it was… terrible. Random images of maggots and decay (Not the IMPACT Stable) popping up into the ring as the match goes on and Randy still wins. Through head game attempts, Bray comes up short in the big match moment. That’s odd but maybe it will be a bigger pictu– and Jinder Mahal wins the Championship. Okay.

Wyatt returns as this Mister Rogers character and has a darkness inside of him with The Fiend. Now we had this amazing theory or maybe that’s what happened but the story was, anyone The Fiend fought, they revert back to their best selves. The Miz returned to be the A Lister, the guy who grabs a microphone that you love to hate. Finn Balor doesn’t have the Demon Gimmick anymore because after his loss, he’s the Prince again. The cocky guy that walks around because he is the best, he gives no care in the world. Seth Rollins, who he took the WWE Universal Championship from, went from a dorky sweetheart back to the asshole taking every opportunity that he could get because he’s that much of a weasel and when he lost… He lost to Goldberg. The one guy that has been the same since 1997. Drums, Pyro Bath, Spear, Jackhammer, “Who’s Next?” and during that time, he sucked at points. One of those Rollins matches was in a Hell In A Cell match, the red cage with the red lighting. Match ending with a Stoppage from the referee… INSIDE OF A HELL IN A CELL (I think Sean Waltman said it best… Why did the match stop? It’s supposed to be Hell?) and it’s one of the rare times that I agreed with wrestling’s favorite Uncle… That was Negative Stars for a match.

After Goldberg, he didn’t have a commanding presence. He recruited Alexa Bliss who was already over whether she was a Heel or Face and made everything so unbelievably… boring. Alexa had to carry that idiotic demon gimmick and doll, not having anything really supernatural. Just some wrestling and Brock Lesnar cleaning up everything faster than a Chop Shop in main events and segments. He tried to return and make his grand return, beating the Universal Champion Braun Strowman at Summerslam just to falter a literal week later to Roman Reigns, who proceeded to never look back from that win. Bray gets fired after and no more supernatural ideas. Undertaker isn’t around really and retires, Kane is a mayor. Paul Bearer is no longer with us and everything is just… normal.

Wyatt’s Six (Reasons I Tune Out)

In 2022, Vince retires seemingly from everything and Triple H is at the helm, could he bring balance to everything? He makes a bunch of returns that people love seeing. Johnny Gargano, Dakota Kai, Tegan Nox, Bronson Reed, Dexter Lumus just to name a few and of course, the big one that everyone wanted. Bray Wyatt.

Bray makes this heartfelt return and everything seems great. We get him as him, he makes this weird build to a Wyatt 6, assuming we think it’s the Firefly Funhouse and he’s just talking, building. Alright well who is going to be these six figures because they are more than just puppets this time around. A masked man named Uncle Howdy that people think is Vincent Marseglia or maybe a bearded Bo Dallas who is Bray’s real life brother and he……… pops in and out to confuse people. Okay… (1)

Alexa might return to the 6 because of all the segments and gets darker and a heel. Alright that is perfectly fine but, WHY IS VINCENT DALLAS HERE AGAIN TO JUST INTERFERE WITH RANDOM THINGS? Okay… fine. (2) Alexa has a Women’s Championship match against Bianca Belair, that will make sense of thi– it’s a clean finish… Why is it clean? No Howdy, No Wyatt just a random VHS tape like I’m watching The Ring about her being dark after the match. Okay…… (3)

Oh Wyatt finally gets a feud for his return. I almost forgot about that! Who will be this first victim? LA Knight.

…Okay…… (4)

Maybe this will be good. They are both great on the microphone, maybe Bray has new moves that he can do and I know all too well how good LA Knight is, I have been an Eli Drake/Shaun Ricker fan for years. This could be a great match that they have, they announced it for the Royal Rumble so it’s going to be big and it’s a… Pitch Black Match presented by Mountain Dew.

O…okay…… (5)

The Royal Rumble is upon us, the Men’s Rumble starts the show and we all have adrenaline in our soul for it and now is this weird Pitch Black Match and it’s not a cinematic match. It’s in the ring, No Count Outs and No Disqualifications. LA Knight comes out in his iconic Yellow Attire and Wyatt is talking… with a mask on. The lights turn off and the ropes are glowing a neon greenish-yellow… with an announce table spot that… has Nickelodeon Slime inside of it when they break it? Okay fine… I knew the match was going to be dumb and gimmicky from the Mountain Dew Sponsorship. Bray wins, yay. LA Knight comes back with a Kendo Stick and… we get invulnerable Bray again… they don’t hurt. Lets go to this crash pad and Bo Marseglia shows up from somewhere and just elbow drops him from maybe fifteen to twenty feet with pyro and the Firefly Funhouse Puppets appear at the top, to watch a fire… And there is number six…

Actual Thoughts on Current Bray Wyatt, Post Rumble

I absolutely hate it.

This was awful. You build whatever insignificant thought process of the Wyatt 6 has going for it when Uncle Howdy does the best Cap’n Shane O elbow drop for a hellfire effect. At least the pyro was better than the AEW Explosion Match I guess…

Regardless, how does LA Knight come out of all of this moving forward? He lost an idiotic gimmick match and looks presumed dead. This just makes me think that whoever in whatever interview said Bray Wyatt is a creative mastermind needs to put whatever they have down before we hear about their T.O.D. posted somewhere. This Pitch Black Match is somehow worse than that Rollins Hell in a Cell Match and that takes talent. At least a good amount of alcohol lulled that from my brain but this made me remember that and enjoy the thought of that match happening with its finish. The best way I can picture how this was pitched was Burnt Dogshit, wrapped in a Kerosine Blanket with… sorry had to look at what I wrote, not putting that on websites but… people saw a Creative Quesadilla and when we got the actual product, it gave Salmonella poisoning and E Coli at the same time.

I really don’t want to see another Bray Wyatt match… again. Whoever gave him creative, take it away immediately. As much steam as Bray Wyatt gets in promos or possible matches in the past, the only steaming he gets at the end, is steaming piles of shit. You can say, he’s getting paid millions where I’m a little troll on the internet with typing power and I really don’t care but to me, Triple H… you finally got your first failing grade with something in your leadership role in WWE.

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