Rey Mysterio Signs With Aro Lucha

Brown said raising some additional capital is just a small part of the strategy. The goal is to attract wrestling fans who will have a vested interest in supporting the product. Professional wrestling breeds rabid fans who follow the ins and outs of story lines and character development.

But Aro Lucha is believed to be the first fan-owned promotion, Brown said.

“This gives fans a chance to get in on the action, but more so than that it really gives them a voice,” Brown said. “Especially at a company like ours, fans are so passionate. They critique every storyline, every character. Well we’re able now to actually listen to them.”

Brown said the company is still working through how fans will be able to provide feedback. But Aro Lucha is getting off the ground with some added momentum because of the addition of Mysterio.

The former WWE champion is a professional wrestling icon with a massive social media following. Mysterio exemplifies the lucha libre style that Aro Lucha is embracing.