News
WWE Bringing In Company To Help With TV Negotiations
The Wrap is reporting that William Morris Endeavor has brought in a second agency, Creative Arts Agency (CAA) to work on World Wrestling Entertainment’s current TV rights negotiations. The idea is that since WME-IMG now owns UFC, they felt there could be a conflict of interest. The WWE didn’t ant anything that could jeopardize a potential TV deal worth as much as $400 million.
When contacted by The Wrap, a WWE stated the follow: “We will continue our longstanding partnership with WME as well as working relationships with other agencies and strategic advisors around the world.”
The article also notes that UFC is still dealing with issues in regard to obtaining a new TV deal to cable. The UFC deal is estimated to be worth around $200 million, half of what WWE is currently estimated as being worth. However had asked FOX for around $400 during negotiations. This is what promoted FOX to look into a deal with WWE.
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