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Drew McIntyre Can Make Dolph Ziggler Matter Again

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Dolph Ziggler Drew McIntyre WWE Raw
Credit: WWE/YouTube

At one point, it seemed like the entire WWE Universe was behind Dolph Ziggler. But 2012 and 2013 feels like a long time ago to fans, and it probably feels like an even longer time ago for the Showoff himself. The veteran performer hasn’t clicked in any role creative has tried to carve out for him over the last few years.

Ziggler was a lousy gatekeeper, stifling any chance Baron Corbin or Shinsuke Nakamura had at a red-hot start by engaging them in boring, paint-by-numbers feuds upon their respective debuts. Mocking the entrances of some of the greatest wrestlers in the history of the business didn’t generate much of anything besides get-off-my-television heat, and the record scratch is just downright obnoxious.

It seemed like the 37-year-old was on the way out in 2017, but he ended up re-signing what was reportedly a lucrative two-year contract to stick with the WWE this past January. His United States Championship non-reign was baffling, as was his whiff as entrant No. 30 in the most recent Royal Rumble.

All of this is to say that the WWE has been scrapping the bottom of the barrel while trying to find something worthwhile — and more importantly, entertaining — for Ziggler to do on television. His in-ring work has always been top notch; it’s just that he hasn’t been involved in a fun storyline in what feels like forever.

Creative’s latest attempt to make Ziggler relevant again, however, just might be crazy enough to work.

With the superstar shakeup well underway this past Monday night, Ziggler strutted to the ring to cut a promo. We heard a lot of the same material from him as he condescendingly spoke to the crowd about how he always steals the show, and it seemed like this was going to be the same ol’ Ziggler; lacking in self-awareness and aloof to the fact that he hadn’t hijacked a pay-per-view in years.

Then a stick of dynamite went off in the form of Drew McIntyre.

With Titus Worldwide attempting to recruit Ziggler into their ranks, the former NXT Champion hit the ring like gangbusters. A new alliance has seemingly been formed between the Prodigal Son and the Showoff, and there’s plenty of substance in place to make it work.

These two performers have a lot in common, after all.

Ziggler has been fighting for the respect of fans, peers and presumably Vince McMahon since he arrived with the company in 2005. Starting off as a member of the Spirit Squad will set you back a few notches, that’s for sure. He overcame the initial awful gimmick, though, and became a world champion. No one can take that away from him.

McIntyre knows a thing or two about being saddled with a dreadful upon debuting.

He wasn’t able to wash off the stink of 3MB before the WWE decided to release him in the summer of 2014. McIntyre didn’t lose hope and instead reinvented himself on the independent circuit. Within two years of being let go by the largest wrestling company on the planet, the Ayr, Scottland native had turned Drew Galloway into one of the hottest brands in the business.

His promos were incredible, and his purpose was clear: put Scottish wrestling on the map and get back to the WWE in the process.

An unfortunate injury derailed what would have been a memorable run as NXT champion, but the fact that he debuted on the main roster instead of heading back down to developmental should tell you everything you need to know about McIntyre’s stock moving forward. While he isn’t currently positioned as a top guy on Raw, don’t be surprised to see him in the ring with the likes of Brock Lesnar and Roman Reigns within the next year or two.

And it appears that Ziggler will be right there alongside him. McIntyre is magnetic enough to make Dolph Ziggler seem cool again. This is the Prodigal Son who stuck around teaming with the Prodigal Son who had to go elsewhere to make it work, and that could create a remarkably interesting dynamic between the two.

It’s not clear yet if Ziggler will simply be a manager or if the two will be tag-teaming, but this looks like a great gamble by the WWE. Pump some like into Dolph’s career while immediately lending some legitimacy to McIntyre for more casual fans. Instead of being the gatekeeper that Drew has to beat, Ziggler is the Trojan Horse that McIntyre snuck onto Monday Night Raw inside.

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