For the third straight week now, the audience for WWE’s flagship program, Monday Night RAW, continued its trend in the right direction. While the Memorial Day edition of the red brand saw the program pull its second lowest viewership in the show’s history, things have only headed up since then as the Money In The Bank pay-per-view approached, which took place this past Sunday.

This week’s episode saw an increase from last week’s 2.731, up to a 2.903 last night, which is good for a 6.3% rise. It’s also a 16.3% increase since the aforementioned Memorial Day episode of the red brand as we roll into the Summer months. This also put last night’s RAW at the number 2-4 spots in the Top 150 Cable Rankings for the 18-49 demographic, despite seeing some more competition from the FIFA World Cup, plus the MTV Movie & TV Awards that were shown on a variety of Viacom networks including MTV, VH1 and CMT among others. Number one in this demographic was yet again Love & Hip-Hop Atlanta.

Here’s a look at the last four weeks of cable viewership for RAW:

• May 28th: 2.495
• June 4th: 2.526
• June 11th: 2.731
• June 18th: 2.903

Source: Showbuzz Daily

EA’s Take: More good news this week for RAW, however I’ll be interested to see what happens next week now that everyone knows what happened at Money In The Bank. I think you could make a case that people tuned in so they could get that information, especially since there were no matches that had a lot of time to be advertised in advance and pull interest, but on the other hand it could also be that we’re inching closer and closer to one of WWE’s most anticipated pay-per-views and essentially its “Summer WrestleMania”, SummerSlam on August 19th. I was a little preoccupied for the first half of RAW with a business phone call, but I must give credit where it’s due because last night’s edition was easily the best effort we’ve seen in a number of weeks from the red brand. The real puzzler of late has been SmackDown Live recently, so I definitely want to see what kind of an audience tonight’s episode can bring in as WWE continues to see very little competition from the sports world as the NBA, NHL and NFL are obviously all finished up now. There’s still Major League Baseball, but it’s no secret that sport has seen dying interest in the past 10-15 years.

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