Last week saw a very unusual up-and-down trend when it came to WWE’s viewership of RAW and SmackDown Live on cable and YouTube. Last week’s RAW (which I felt was not the best show) did much better than the blue brand (who I thought had a better product) both on cable and YouTube. This week, RAW’s cable audience continued its trend upward over the past two weeks (which you can read here), meanwhile the red brand dropped some huge YouTube numbers (you can find that here).

The “scores” are in for last night’s final edition of SmackDown Live before Sunday’s Money In The Bank pay-per-view and while it’s not significant, the audience number has started back in the right direction with a 2.183. This is up 2.1% from last week’s 2.138, the lowest viewership for the blue brand since October 2017.

This week’s SmackDown Live remained at the number one spot for the 18-49 demographic in the top 150 cable rankings, putting it ahead of Below Deck: Mediterranean, Deadliest Catch, Chrisley Knows Best and Expedition Unknown.

Here’s a look at the ratings for SmackDown Live over the past four weeks:

• May 21st: 2.195
• May 28th: 2.195
• June 5th: 2.138
• June 12th: 2.183

Source: Showbuzz Daily

EA’s Take: Again, this is quite strange. I found last week’s episode of SmackDown Live to be better than this week’s, yet this week draws better with both basically having no competition that I’d deem as “tough”. It was a “go-home” show before a PPV though, which always helps out at least a little bit. My biggest question is, “What are the FOX executives thinking about this?”. You have to wonder if they’ve received some assurances from WWE that there will be more emphasis put on the product when it moves, but putting the blue brand on Friday’s will only hurt in my opinion because FOX is clearly after that younger demographic. That’s the night younger people are going out because it’s time to get drunk, time to get laid or do whatever else it is they do now. Just something I’m looking forward to seeing play out.

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