WWE News: RAW Viewership Drops Again, Back To 5th In Rankings (12/10/18)

A look at the ratings for last night’s WWE RAW!

After what could be described as two consecutive brutal ratings weeks for Monday Night RAW (yet still had a good 18-49 number and moved up in the top five rankings), the red brand looked to turn things around last night with its final episode before Sunday’s TLC pay-per-view.

While last night’s numbers were delayed today, they have now dropped and RAW comes in with an overall rating of 2.194, its third straight decrease and a fall of 4% from last week. Here’s how the last month’s worth of ratings look for the red brand:

• November 19th: 2.493
• November 26th: 2.368
• December 3rd: 2.286
  
• December 10th: 2.194

Meanwhile, this week is different when it comes to the ratings and rankings comparison, as last week’s show saw a drop in viewership, but was able to rise up a spot in the Cable Top 150 Rankings for the 18-49 demographic. This week, that’s not the case as RAW’s best hour is back down to fifth, while the 9PM and 10PM hours come in sixth and seventh respectively. Here’s the top five:

1. Monday Night Football – ESPN – 3.46
2. Monday Night Kickoff – ESPN – 1.36
3. SportsCenter (12AM) – ESPN – 1.08
4. Love & Hip Hop – VH1 – 0.79
5. Monday Night RAW (8PM) – USA Network – 0.78

EA’s Take: At this point, anyone who uses ratings as their be-all, end-all for how WWE’s product or company is doing isn’t going to stop doing so. Especially when the numbers continue to get worse. The 18-49 demographic means nothing to them, but I can only explain its importance so many times, which I’ve done every week for months now. So we’re just going to look at the reasons why. Has the show sucked lately? Yes. Was it improved this week and it just didn’t reflect in the ratings? Yes. The narrative is going to be a lot different come January, believe that.

Do this week’s ratings reflect how much you enjoyed RAW? Let us know on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!