DeMarco’s WWE Raw Rating Analysis (5/27/19): Raw Owns 3 Of The Top 4 Spots

Greg DeMarco chimes in with your WWE Raw Rating Analysis for the May 27th episode, as Raw went live on Memorial Day.

The WWE Raw Rating is in for the May 27 edition, and it’s another tale of WWE dominating everyone not named NBA:

• Hour 1: 2.265 million viewers, .76 rating in the important 18-49 demographic (#1 ranked hour)
• Hour 2: 2.254 million, .73 in the 18-49 demo (#2 ranked hour)
• Hour 3: 2.051 million, .69 in the 18-49 demo (#4 ranked hour)
  • 9% drop in viewership from Hour 1 (8 PM) to Hour 3 (10 PM)

For comparison, here is last week:

• Hour 1: 2.681 million viewers, .93 rating in the important 18-49 demographic (#4 ranked hour)
• Hour 2: 2.583 million, .90 in the 18-49 demo (#5 ranked hour)
• Hour 3: 2.29 million, .80 in the 18-49 demo (#6 ranked hour)
  • 14.6% drop in viewership from Hour 1 (8 PM) to Hour 3 (10 PM)

(Available via ShowbuzzDaily)

But what does the WWE Raw Rating really mean, Greg?

For a holiday Raw, a 13% viewership drop isn’t worrisome. A drop is typical of a holiday, and the viewers Raw got was enough to come in #1, #2, and #4 for the night. #3 was…WAIT FOR IT…Love & Hip Hop Atlanta 8. #5 was Diesel Brothers on Discovery Channel. Just for transparency, The Stanley Cup Finals kicked off on NBC, and had the most viewership of any non-news programming, and commanded an overwhelming majority of the demographic rating.

I haven’t been covering ratings long enough to know about the holiday drop, and what’s “normal.” But I know Raw stayed above 2 million for each hour, and had a lower Hour 1 to Hour 3 drop (9%) for this week than last week. I also know that last week, Raw saw a 5.7% drop from Hour 1 to Hour 2, and this week Raw only saw a 0.5% drop. So maybe there is value in keeping Hour 1 “light?” Hour 1 and 2 also both featured a Brock Lesnar appearance. Maybe they should save Brock for Hour 3 next time?

Because of the delay in ratings, the YouTube numbers for Raw are already out!

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