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Opinion

DeMarco: WWE Needs To Rebrand The Women’s Championships

It’s time for WWE to fix the branding of their women’s championships…

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Raw Women's Championship Alexa Bliss

Greg DeMarco has a strong opinion on a topic he thinks is being overlooked–the branding of the women’s championships in WWE!

Women’s wrestling, especially in WWE, has come a long way. A looooooooooooong way. So long that you can’t even recognize the division today as compared to that of the Attitude Era and before. We have the likes of Nikki Bella, AJ Lee, Beth Phoenix, Natalya, Charlotte Flair, Becky Lynch, Sasha Banks, and Ronda Rousey (and others) to thank for the division we have now, even if there are days fans don’t appreciate it.

Thanks to #GiveDivasAChance, the Divas Revolution, and the Women’s Evolution, we’ve seen women:

  • Main event a WWE pay-per-view for the first time
  • Compete in their own Royal Rumble
  • Have their own pay-per-view
  • Main event WrestleMania
  • Main event Survivor Series
  • And most recently main event two straight pay-per-views thanks to TLC

Here’s the best part: those last two bullet points are HUGE, and no one batted an eyelash. To have women main event two straight pay-per-views and no one makes a big deal out of it means it’s commonplace now, we have come so far that it’s not viewed as something we need to shout from the mountain tops.

This is all amazing, but there is one glaring issue I see, and one I am surprised no one is really harping on.

WWE Needs To Rebrand The Women’s Championships

This is a big deal to me, honestly. Let’s take a look at the top two championships in WWE for both the men and the women on each brand:

  • WWE Championship (Brock Lesnar, Raw)
  • Raw Women’s Championship (Becky Lynch, Raw)
  • Universal Championship (Bray Wyatt/The Fiend, Smackdown)
  • Smackdown Women’s Championship (Bayley, Smackdown)
  • NXT Championship (Adam Cole, NXT)
  • NXT Women’s Championship (Shayna Baszler, NXT)

I can’t be the only one who sees this as strange, right? We just saw the WWE and Universal Champions change brands, and one of them (Brock Lesnar) did it because “I wanna beat up Rey Mysterio!” Meanwhile you have the brand name attached to the Raw and Smackdown Women’s Championships. The Intercontinental and United States Championships don’t have a brand association. The Women’s Tag Team Championships don’t have that, either. NXT I can understand, even as a main roster brand, it’s treated differently.

Let’s take a look at the “like-branded” championships on Raw and Smackdown:

  • Raw Tag Team Championships
  • Smackdown Tag Team Championships
  • Raw Women’s Championship
  • Smackdown Women’s Championship

Do you mean to tell me that the tag team championships are on the same level as the women’s championships? The tag team championships haven’t main evented a WrestleMania since John Cena faced Shawn Michaels at WrestleMania 23 and they both happened to be world tag team champions. The women’s championships just main evented WrestleMania, and only have one more “Big 4” pay-per-view left to go before they have main evented all of them.

So Greg, What Do You Want?

Well, that should be obvious! I want the women’s championships to be branded to be as important as the men’s:

  • Women’s WWE Champion
  • Women’s Universal Champion

I don’t want a “WWE Women’s Champion,” I want the women to have a WWE Champion. Same with the Universal. I want them to be able to change brands in a crafty scenario like the men just did, and the current branding of their titles makes that impossible. I want the women’s championships to be just as special, just as transcendent, as the men’s. I don’t think that’s too much to ask, and to me it’s one of the final steps in legitimizing the movement.

And while we’re at it, can we get a Women’s Intercontinental Championship? I wanted that more than I wanted the Women’s Tag Team Championships, honestly.


Pro wrestling, along with sports entertainment, is a fun ride. Enjoy it! Follow me on social media @ChairshotGreg and drop me a line at [email protected].


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Opinion

Greg DeMarco’s Good, Bad, & Ugly: WWE Smackdown On FOX (November 3, 2023)

It’s the go-home show for WWE Crown Jewel, and Smackdown is in full force! As is Greg’s Good, Bad, & Ugly review!

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WWE Smackdown John Cean Solo Sikoa

It’s the go-home show for WWE Crown Jewel, and Smackdown is in full force! As is Greg’s Good, Bad, & Ugly review!

WWE Smackdown On FOX sends us home for the Crown Jewel premium live event, so it has to be strong. But is it? Maybe it’s Good. Possibly it’s Bad? I sure hope it isn’t Ugly.

Let’s find out!


If you haven’t checked out Mitchell’s Results & Review for this episode of Smackdown, go and check it out now!


Good

  • Roman Reigns & LA Knight In Ring Promo – Last week LA Knight got the better of Roman, so it made sense for Roman to get it all back this week. And he did just that. “Redneck Cosplay of my cousin” was a fantastic line from Roman Reigns, but “I ain’t here to finish something” from LA Knight got a bigger reaction from me. Roman calling himself the megastar was also a phenomenal line. Good stuff all around.
  • Kevin Owens vs. Austin Theory – Kevin Patrick keeping “The 150 million hit man” schtick going for Austin Theory is so great. Milk that for all it’s worth! “What is your issue with Kevin Owens’ face?” “LOOK AT IT, MAN!” Absolutely brilliant shit. “How’s that feel, idiot?” Grayson Waller should be on commentary every week, for every match. And this match, by the way, was really good. Austin Theory has settled into his current role, showing he understands the WWE cycle. And Owens is Owens.
  • Backstage Series Of Events – We had the Bianca Belair interview where she was attacked by Damage Ctrl, followed by The Street Profits & Bobby Lashley running into Logan Paul and then B-Fab. Flowed well, no issues for me.
  • Chelsea Green & Piper Niven vs. Shotzi Blackheart & Charlotte Flair – No surprise that Charlotte Flair was the partner, and no surprise that Alba Fyre and Isla Dawn made an appearance. This was a perfectly fine TV match–didn’t set the world on fire, but also wasn’t Bad or Ugly. This was a step in this story, and an effective one.
  • The Brawling Brutes vs. Pretty Deadly in a Good Ol’ Fashioned Donnybrook! – Shout out to Sheamus, whose return I look forward to seeing. With Ridge really coming into his own, we’re to the point where all four of these guys range from good to great to fantastic on any given night. Putting Pretty Deadly into any “manly fight” is always guaranteed entertainment. Really, Pretty Deadly in anything is typically guaranteed entertainment. Pretty Deadly picking up the win was not a shock, although I’d have loved to see Butch and Ridge Holland pick up a win here. Given the rules (or lack thereof) of this match, Pretty Deadly basically won clean here.
  • Rey Mysterio vs. Logan Paul Crown Jewel Weigh-In – A very effective way to pretape something, which saves time as part of a double taping. It was essentially a go home promo, but done in a different way. I liked it. It also smoothly transitions into the rundown of the card by the commentary team, which I always appreciate.
  • Bianca Belair vs. Bayley – If you know me, you know that Bianca can be hit or miss for me. She can’t “work with anyone,” but she can definitely work with Bayley. Bayley, of course, is money with anything she does. Both women delivered a main event quality match, and no one should complain that Bianca Belair won. She’s challenging for the Women’s Championship in less than 24 canon hours, so she needs to win. Bayley is a made woman, losing here doesn’t hurt her one bit.
  • “Just Enough Nick” Nick Aldis Usage – Triple H has done an amazing job of establishing Nick Aldis. Three weeks in and he already “belongs.” Much of that is attributed to how Aldis carries himself. But they are also using him to the right degree. It’s not too much, but it’s also not too little. Adam Pearce could miss two weeks of Raw and when he shows back up, it all makes sense. For Aldis, he needs to be very present, but not overbearing or “shoved down our throats.” They have the right balance.

BAD

  • Solo Sikoa & John Cena In Ring Promo – John Cena, lost voice and all, completely buries Solo Sikoa. He “cooks” Solo, as promised. And, as Cena does, he makes Solo look like crap. Bargain Basement Tazz Rip Off? C’mon man, you’re better than that. But here’s the real problem: what happens if Solo loses? Cena made him look like a loser, and then proves that he is? Solo has to win this match. If he doesn’t, and Cena is gone, then Solo is left out in the cold. And you don’t want to do that to Solo Sikoa at this point of his career.

UGLY

  • Misstep for Theory – Referencing Halloween as if it hadn’t already happened. You can edit this episode–c’mon, man!
  • Kevin Owens’ Crotch Chop – C’mon, man! We’re better than crotch chops in 2023.

The Verdict

  • Good – 8
  • Bad – 1
  • Ugly – 2

In all honesty this was a damn good show. Milwaukee showed out considering they’d already seen 2 hours of Smackdown before this was taped. Good on them, and good on WWE for a great go home show for Crown Jewel.

Interesting of note – the pictures for this show that are posted to the WWE website are uploaded in the order the matches and segments were recorded, not the order in which they aired. Just a little tidbit that I found interesting.


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News

Greg DeMarco’s Wrestling Ratings Report: Monday Night Raw (10/30/2023) & WWE NXT (10/31/2023)

Greg DeMarco takes a look at your Monday and Tuesday night TV ratings. What do they mean? Do they matter?

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WWE NXT Halloween Havoc Night 2 Carmelo Hayes Ilja Dragunov

Greg DeMarco takes a look at your Monday and Tuesday night TV ratings. What do they mean? Do they matter?

Settle in for a look at this week’s ratings for WWE Monday Night Raw and WWE NXT Halloween Havoc Night 2! Both were up against some stiff competition–let’s see how they fared!

WWE Monday Night Raw (October 30, 2023)

  • Hour #1 – 1.466 million viewers, .44 demo rating, #6 for the night on cable
  • Hour #2 – 1.450 million viewers, .46 demo rating #5 for the night on cable
  • Hour #3 – 1.256 million viewers, .39 demo rating, #8 for the night on cable

WWE Monday Night Raw for October 30, 2023 faced some stiff competition on Monday night. You had Monday Night Football as normal–which aired on both ESPN and ABC–along with the usual peripheral shows (Monday Night Football Postgame, Monday Night Football Kickoff, SportsCenter, and the Monday Night Countdown, which factored into the Top 10). 6.851 million people watched Monday Night Football on ESPN, a number that more than doubles when you factor in ABC.

What does it all mean? It means that outside of Monday Night Football–on cable–WWE Monday Night Raw was the top rated show. If you take away all things NFL, Raw finishes #1, #2, and #3 for the night. Viewership did drop off for our 3, but that’s the 10 PM hour that sees kids go to bed and people checking on the Monday Night Football and World Series games.

Speaking of which, that’s another factor to consider–the World Series! 8.126 million people watched the World Series on FOX (not really that good), with another 8.356 million watching Monday Night Football on ABC (yes, more than the World Series) for a decent-at-best Lions vs Raiders match-up.

In summary, it was another successful night for WWE Monday Night Raw, which was the go-home edition of the program. You can check out my Good Bad & Ugly look at Monday’s Raw, where I gave the show an overall “Good” rating. Haven’t watched yet? Give Mitchell’s live coverage a read.


Listen to this week’s edition of Bandwagon Nerds!


WWE NXT Halloween Havoc Night 2 (October 31, 2023)

  • Entire Broadcast – 674 thousand viewers, .20 demo rating, #6 for the night on cable

WWE NXT (Halloween Havoc Night 2) for October 31, 2023, had to deal with a myriad of external factors this week. First is the most obvious–it was Halloween! Many people had plans, Trick-Or-Treat escapades and more. That right there will be a detriment to any ratings results. Add in two live NBA games, each drawing over a million viewers for TNT. Combine it all together and WWE NXT was the top rated program that wasn’t sports programming on TNT or ESPN. Hell, the entire Top 12 consisted of ESPN and TNT sports programming, plus NXT.

It’s easy to call this a failure since viewership was lost week over week. But that’s very shortsighted. The fact remains that NXT was among the most watched programming for the night, holding its own against live sports and sports-peripheral programming.  If you’re WWE and USA Network, you’re nothing but happy with these results.

NXT, of course, featured the second week of Halloween Havoc, headlined by Ilja Dragunov defending the NXT Championship against Carmelo Hayes in the third match of their trilogy. Along with that you had The Creed Brothers in a Tables, Ladders, and Scares (Chairs) match with Angel Garza & Humberto Carrillo, Lola Vice vs. Kelani Jordan in the finals of the Women’s Breakout Tournament, and much more.

I’d call the Tuesday program a ratings success. My Good, Bad, & Ugly review of NXT Halloween Havoc Night 2 is available here, where I called it “Good” overall. If you haven’t seen the show yet, check out Mitchell’s play-by-play.

As the weeks roll on, I will compile some historical data and look more about week-over-week (and beyond) patterns in all of my ratings reports.


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