Greg DeMarco chimes in with your May 20 WWE Smackdown ratings. What does it really tell us? Greg tells you!

We now have your April 30 edition of WWE Smackdown ratings, and it’s not the best news. Let’s start with the breakdown:

• 2.031 million viewers
• .45 rating in the all important 18-49 demographic
• ranked #2 among all network shows for the night (behind ABC’s Shark Tank)

(Available via ShowbuzzDaily)

WWE Smackdown On FOX Numbers for Nerds (like me)…

Let’s take a look at the change over last week, shall we?

• +138k viewers over last week’s 1.893 million (+7.29%)
• +.5 in the demo rating over last week’s .40
• ranked #2 among all network shows for the night last Friday (behind ABC’s Shark Tank)

What does it all mean, Greg?

What does it mean? It means it was a good week! Positive change in the viewership and demo rating, but most importantly finishing #2 in the demo for the week.

Any other factors to consider:

• ESPN had two NBA Conference Semifinal games on Friday night, one of which overlapped WWE Smackdown On FOX
• Turner had three NHL Conference Quarterfinal games on Friday night, two of which overlapped WWE Smackdown On FOX
• All of the above listed games finished in the top ten, but for cable

While it’s not the same medium (cable instead of network), it’s going to pull viewers from Smackdown due to the nature of the populations that watch. They are not directly competition, but something to be considered when looking at the results. Keep in mind that Smackdown improved those metrics week over week, against that competition.

One thing to consider for next week: Memorial Day Weekend, where people are headed out of town. We might get a Shark Tank rerun, and I can expect a dip in viewership. But given the loyalty of wrestling fans, the holiday weekend might actually cause WWE Smackdown On FOX to finish #1 for the night on the network.

Why is the ranking the most important stat to consider?

For WWE Smackdown On FOX, advertisers are going to primarily look at one thing (this applies to all TV show ratings, outside of live sports*): how did you finish against your competition on the same night, on the same medium. For Smackdown, this means all other network shows on Friday night. What you can’t do is compare to last year, or decades ago during the Monday Night Wars. No one with any actual decision making powers cares about that, so why should we?

*Yes, WWE Smackdown On Fox (and Monday Night Raw) is live, but it’s not a sport. At least not for the networks, who are provided with 52 weeks of episodic programming that consistently delivers. Live sporting leagues don’t run 52 weeks/year, and more of a special event than RAW or Smackdown.