AEW News
AEW Launches Official NFL-Themed Lucha Masks for All 32 Teams
All Elite Wrestling is officially rolling out its first-ever merchandise collaboration with the NFL, launching officially licensed lucha masks for every team on ShopAEW.com during Dynamite on April 15. Tony Khan first announced the partnership in February and showcased a Jaguars-themed mask at Super Bowl Radio Row, calling the project a dream come true; his father Shahid Khan owns the Jacksonville Jaguars and Tony serves as the team’s Chief Football Strategy Officer.
The rollout arrives ahead of the 2026 NFL Draft, with no word yet on whether AEW and the NFL will pursue further collaborations, though the NFL already partners with WWE on custom title belts through Fanatics. AEW is in Everett, Washington for its Spring BreakThru Dynamite at Angel of the Winds Arena tonight, featuring MJF defending the AEW World Championship against Darby Allin.
Originally reported by Wrestling Observer: https://www.f4wonline.com/news/aew/aew-officially-rolling-out-nfl-themed-lucha-masks/.
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