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Minute Maid and WWE Renew Multi-Year Partnership
WWE and Minute Maid have agreed to extend their relationship with a multi-year renewal, the companies announced via a press release issued through TKO Group Holdings on April 15, 2026. The renewal builds on what the partners described as a “breakout” first year together and signals continued collaboration between the sports entertainment giant and the beverage brand.
The deal is set to expand fan engagement across WWE programming, live events and digital platforms, strengthening Minute Maid’s presence with wrestling audiences and supporting new promotional activations and experiential opportunities. Both organizations emphasized that the renewed partnership will focus on deepening fan connections and delivering enhanced experiences in the years ahead.
Originally reported by Fightful: https://www.fightful.com/wrestling/wwe-minute-maid-announce-multi-year-partnership-renewal.
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