Eric Bischoff: I would have turned Cody Rhodes heel at Clash In Italy

WWE Hall of Famer Eric Bischoff said he would have turned Undisputed WWE Champion Cody Rhodes heel at Clash In Italy, believing the event presented the perfect high-impact moment for a dramatic character shift. Bischoff argued that a surprise heel turn on an international stage would create instant buzz and reset storylines in a way that energizes both the product and the audience.

He noted that capitalizing on crowd emotion and delivering a shocking, decisive beat could fast-track compelling long-term storytelling while protecting Rhodes by framing the turn as a decisive evolution rather than a cheap swerve. Bischoff suggested that such a move would have immediate marketing value and open fresh creative directions for WWE heading into major shows.

Originally reported by Wrestling Inc.: https://www.wrestlinginc.com/2189034/eric-bischoff-cody-rhodes-wwe-clash-in-italy-turned-heel/.