News
WWE Announces Strategic Partnership With Juventus FC
WWE has unveiled a new strategic partnership with Italian giants Juventus FC to create original content, fan experiences and cross-promotional initiatives that bridge football and sports entertainment. The collaboration’s first visible activation came during WWE’s Clash in Italy on May 31 in Turin, featuring co-created content between Juventus mascot Jay and WWE Superstar Jey Uso, Cody Rhodes receiving a custom Juventus jersey, and WWE x Juventus Championship belts available at Inalpi Arena merchandise locations.
The deal will explore co-branded merchandise, creator-led storytelling, partner activations and the integration of WWE and Juventus talent into key cultural moments and international events, with a long-term focus on recurring cultural touchpoints. The announcement coincides with WWE’s European Summer Tour running May 28–June 24 across Italy, Spain, the UK, France and Portugal as the companies look to reach new global audiences.
Originally reported by Wrestling Observer: https://www.f4wonline.com/news/wwe-announces-partnership-with-juventus-fc/.
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