Opinion
Andrew’s Impact YouTube Ratings & Analysis (2/15/2019)
Andrew takes a look at the YouTube performance for this week’s IMPACT!
A look at the YouTube performance for this week’s IMPACT!
As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for wrestling. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.
As you’ve become accustomed to this with WWE product, let’s continue the Impact YouTube! Here is this week’s IMPACT YouTube Report, compiled approximately 48 hours after IMPACT went off the air:
- Taya Valkyrie vs Tessa Blanchard: Street Fight for Knockouts Title – 122k
- Johnny Impact vs Brian Cage vs Killer Kross vs Moss: World Title – 116k
- Team Impact vs Team AAA: World Cup – 59k
- Top 5 Must-See Moments from Impact Wrestling: UNCAGED – 54k
- Top 5 Craziest Moments from Taya vs Tessa: Street Fight – 45k
Ratings Analysis:
Well now, very similar to Twitch views, we see a spike since this was a named event. Also for the second week in a row, Knockouts take the top spot, as well as the 5th spot. It’s no surprise that Tessa draws attention. Her last name, her wrestling prowess and overall reputation has given her one of the larger followings for non-WWE female wrestlers. Taya definitely carried her own in the match, and has some popular reach thanks to Lucha Underground, but Tessa is in a league of her own.
Also it’s no surprised that the World Title match would garner solid attention. I’m honestly surprised it’s as close to the Knockouts match in viewers as it is. Johnny isn’t really a home run of a champion for the IWC, but Kross is a breath of fresh air and Brian Cage has a lot of love. So maybe that’s carrying the view count, just like Cage carried Johnny in the match.
World Cup slides in at the 3 spot, and that’s fine. With just shy of 60k views, I feel this was just curiosity since elimination matches are fun and it’s also a quick way to get familiar with luchadors, otherwise unknown to some.
Lastly we have that Top 5 Must-See again, in our Top 5. I clicked through it this week and it is snippets from other videos they have available on their YouTube. So I suppose showing a cool spot from the match, may inspire some to click on the corresponding video, but given that there’s usually a huge drop off from the Top 5 and the rest…I don’t think it’s having the desired effect.
Overall Views:
2.1.2019 – 311,000
2.8.2019 – 293,000
2.15.20190- 396,000
We see an uptick of 100k views for UNCAGED, so this is also interesting to follow moving forward. Given that I think there have been reports recently that only between 10-15,000 people are watching on Pursuit, the number on Twitch is between 6-10,000 – that means only a maximum of 25,000 people are watching the program live. These YouTube numbers prove there’s still some interest in the Impact product beyond the tangible numbers since even if 25,000 watched the Top 5 videos, that’s only 125,000. The remaining 200,000 or so views, correlates well to the fact that Impact was averaging about 150,000 viewers on Pop TV towards the end of things.
So everyone decrying the death of Impact, it’s a little early for that. They may not be in the most fantastic shape, there’s no denying that. But they still do have interest, just a matter of people finding ways and time to engage with the product.
The number 1 video of the weekend!
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Opinion
Chris King: The Wyatt Sicks’ Wasted Potential By WWE
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
It’s that time of the year again, folks; it’s unfortunate and downright awful that so many WWE superstars got released today. I’m not going to list all of them, but I am going to talk about one of my favorite factions,
The Wyatt Sicks. Nikki Cross, Joe Gacy, Erik Rowan, and Bo Dallas (Uncle Howdy) were something special. After Bo’s brother Bray Wyatt’s tragic passing, WWE felt like there was a hole that needed to be filled. Wyatt was one of the most creative and brilliant characters, and Bo would be taking over his brother’s concept and bringing it to life. In 2024, at the end of an incredible documentary highlighting Wyatt’s career and struggles, Bo appeared on the screen portrayed as Uncle Howdy. The last time Uncle Howdy was seen on-screen was at the 2023 Royal Rumble, where Wyatt defeated LA Knight in a Pitch Black Match. Howdy jumped off a structure onto Knight.
This post-credit scene sparked so much speculation and excitement that Wyatt’s brother would carry on his legacy and possibly debut the faction that was Wyatt’s concept. On the June 17th episode of Monday Night Raw, The Wyatt Sicks made their dramatic debut ,destroying the backstage area as well as “murdering” Chad Gable. It was such an iconic arrival for Howdy as he made his menacing walk from the back into the audience who were chanting “Holy Shit.” The Sicks and American Made (Chad Gable and The Creed Brothers) battled for months, with The Sicks being victorious. On the September 9th episode of Raw, The Sicks defeated them, with Howdy getting the win with Sister Abigail.
The following year, The Sicks would move over to Friday Night SmackDown, and it seemed like WWE had a plan in place. They would win the tag team championships from The Street Profits and start to look dominant. Now, what should have happened next is Howdy should have won the United States title. The Sicks could have held all the gold over on the blue brand, but it never happened. The Sicks entered into a never-ending feud with The MFT’s (Solo Sikoa, Tama Tonga, Tonga Loa, JC Mateo, and Talla Tonga.) It started off exciting, and the WWE Universe was red-hot for their interactions.
After months of repetitive matches and The MFT’s stealing their lantern, the feud grew tiresome and boring. Even Tama asked Solo why they are still holding onto the lantern, as it was destroying them as a whole. Finally on the SmackDown before Mania, Tama
gave the lantern back to Howdy against Solo’s wishes. Please explain to me why both factions fought almost every single week instead of just having one final blowoff match at WrestleMania.
It should have been either a massive street fight or a falls count anywhere match on the grandest stage of them all. Instead, it turned into a meaningless week-after-week extravaganza that benefited no one. The MFTs won the rivalry, and The Sicks don’t even work for WWE anymore. This was the same criminalized creative process that Wyatt dealt with during his first run in the company.
We’ll never know how much of a dangerous force The Wyatt Sicks could have been in the WWE. For all their careers’ sake, I hope they stay far away from the company for as long as possible. Every superstar that was cut deserves better!
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Opinion
Chris King: Bloodline Saga: Is This the Right Call For WWE?
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Roman Reigns is once again World Heavyweight Champion after his dominant win over CM Punk at WrestleMania 42. On the following night on Monday Night Raw, The OG Bloodline came back together as a well-oiled machine as The Usos stood side by side with Roman. With the WWE Universe asking who would be the first to challenge “The Tribal Chief,” Jacob Fatu shocked the world by answering the call.
Fatu is running hot after his impressive win over Drew McIntyre and feels like he is ready to become the new world champion. This bloodline segment ended Raw, and it picked right back up on SmackDown with even Solo Sikoa and the MFTs involved. This is now two shows that have been centered around The Bloodline saga, and it’s made me question whether or not WWE should be retelling this story.
The Bloodline (Roman Reigns, The Usos, and Solo Sikoa) ran WWE for over four years as Reigns’ henchmen, doing his dirty work to retain his title. Even though Roman has declared he doesn’t want Jey and Jimmy to serve him, it sure seems like WWE are spinning their wheels. Fatu could add a whole new chapter into the story, even if he’s not able to beat Roman at Backlash. “The Samoan Werewolf” could be forced to do the same thing as Jey did all those years ago and fall in line.
In my opinion, I feel like Fatu should be challenging for the Undisputed WWE Championship because that’s a title I feel like he should win. I understand standing up to your blood and trying to prove you’re the best, but I don’t think this is the right move. It feels like 2022 all over again, as The Bloodline is the central focus on both shows. If Fatu doesn’t win, what happens to all his momentum he’s been building over the last two years?
Why did WWE make this the best choice for storyline purposes? Why couldn’t creative have come up with a different challenger for Roman? There are so many other superstars that could challenge The Tribal Chief, such as Rusev, Bron Breakker, Gunther, or even a returning Sheamus.
I just can’t help but question WWE’s logic here, and it kind of reminds me of all the times The Shield reunited. Could WWE be pushing the same storyline too many times here? Could the WWE Universe get tired of this rinse and repeat cycle of The Bloodline Saga?
Are we about to see all the weekly episodes solely focused on The Bloodline again? Will it be cinema… Yes. Is there still money in The Bloodline… Yes. Was it the right call? That’s to be determined!
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