Andrew’s IMPACT YouTube Ratings & Analysis (3/1/2019)

A look at the YouTube performance for this week’s IMPACT!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for wrestling. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.

As you’ve become accustomed to this with WWE product, let’s continue the Impact YouTube! Here is this week’s IMPACT YouTube Report, compiled approximately 48 hours after IMPACT went off the air:

• Top 5 Must-See Moments from IMPACT Wrestling for Mar 1, 2019 | IMPACT! Highlights Mar 1, 2019 – 85k
• Rosemary Recruits Her DARK ARMY! | IMPACT! Highlights Mar 1, 2019 – 73k
• Johnny IMPACT & Brian Cage vs Moose & Killer Kross | IMPACT! Highlights Mar 1, 2019 – 72k
• Tessa Blanchard vs Delilah Doom | IMPACT! Highlights Mar 1, 2019 – 52k
• Scarlett Bordeaux Hypes Her Upcoming Debut! | IMPACT! Highlights Mar 1, 2019 – 36k
• Reno SCUM vs KM & Fallah Bahh | IMPACT! Highlights Mar 1, 2019 – 36k

Ratings Analysis:

The Top 5 moments takes the top spot. It’s always in these Top 5s, so it’s still safe to say it’s a good thing people like at least a cursory view of the product. Still not a huge fan of it, but it seems to track well.

Rosemary always pulls in good numbers. She’s been a bright spot since she arrived, even during the dark times of TNA. This angle is very Joss Whedon, but people seem to like it, and hell, I like it too. Who’s going to keep control of Allie’s soul?

Now the World Championship main event scene is third, and this makes sense. They have been really close to the main Knockout’s stories views wise, and it’s been a fun angle. Moose is ridiculous, Kross is a sociopath, Cage is a beast who needs that gold soon and Johnny is…well…Johnny. Moving into United We Stand and Rebellion, I hope Johnny loses that belt.

As I’ve said numerous times before, Tessa is probably the most popular non-WWE women’s wrestler at the moment and the best one, but that’s not the conversation right now. Tessa continues to draw interest and pull solid numbers.

For the first time since rebooting the IMPACT YouTube, there’s a tie for 5th. Also surprising is that Scarlett pulled in last place numbers basically. It wasn’t as sexy or controversial as the first Pursuit promo, but it’s not like she was dressed as a nun. Comparatively, Reno SCUM drawing solid interest in their return is a good sign. So a new tag team with some known pedigree and Steve Cook’s favorite Knockout, round out things nicely.

Overall Views:

• 2.1.2019 – 311,000
• 2.8.2019 –  293,000
• 2.15.2019 – 396,000
• 2.22.2019 – 368,000
• 3.1.2019 – 354,000

So an argument can be made that there was a 6th video added in, but hey, a tie is a tie. Views haven’t dipped a ton, and if you read my actual review of the episode, you’d see that the Twitch numbers spiked. These are all positive trends when the live audience goes up and the YouTube audience doesn’t see that big of a dip, over the weekend at least.

Now if we could just get a legitimate On Demand service for IMPACT, even more viewers may return to company! These YouTube reports have been kind of a fun way to look at things when the company has a fairly small national footprint nowadays.

So since I’m not a huge fan of the Top 5 video, I’m just gonna put Scarlett’s video cause…well…Scarlett.