DeMarco’s WWE Raw YouTube Performance Report (5/6/19)

A look at the WWE Raw YouTube performance for the May 6th broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more).

As you’ve become accustomed to, here is this week’s WWE RAW YouTube Performance Report, compiled Wednesday night (approximately 36 hours after Raw went off the air), for the 5/6/19 edition of WWE Raw:

• Roman Reigns sparks the Wild Card Rule with Vince McMahon – 1.5 million views
• Samoa Joe meets Rey Mysterio’s son Dominick – 1.3 million views
• Kofi Kingston vs. Daniel Bryan – 1.041 million views
• Braun Strowman throws Sami Zayn in the trash – 904k views
• Becky Lynch brawls with Lacey Evans – 888k views
• Shane McMahon & Elias attack Roman Reigns in match with Drew McIntyre – 661k views
• Shane McMahon and The Miz brawl backstage – 646k views
• Mercy The Buzzard consumes Rambling Rabbit on Firefly Fun House – 465k views
• Lars Sullivan gets Mr. McMahon to change the Wild Card Rule – 446k views
• Lars Sullivan attacks No Way Jose – 439k views
• Mr. McMahon forces AJ Styles & Seth Rollins to team up – 425k views
• Seth Rollins & AJ Styles vs. Baron Corbin & Bobby Lashley – 353k views
• The Usos prank on The Revival – 288k views
• Ricochet vs. Robert Roode – 265k views
• Seth Rollins (really bad) backstage promo – 159k views
• The Viking Raiders vs. Curt Hawkins & Zack Ryder – 143k views
• Lucha House Party squash match – 101k views

Ratings analysis appears after the ad – buy a shirt!

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Greg DeMarco’s WWE Raw YouTube Ratings Analysis

So bringing in Roman Reigns worked this week, as he accounted for over 2 million YouTube views across two videos, including 1.5 million for his show opening interaction with Vince McMahon. That’s a big impact on these numbers, as Raw far outperformed last week’s numbers….

• 5/6 edition of Raw: 10.024 million total views across 17 videos
• 4/29 edition of Raw: 8.430 million total views across 16 videos
  • 19% increase for this week over last week
• 5/6 Top 5: 5.633 million views
• 4/29 Top 5: 4.737 million views
  • 19% increase over last week
• 5/6 average: 589k views
• 4/29 average: 526k views
  • 12% increase over last week

Increases across the board this week, at the overall viewership went up by about 1.6 million (with one more video), The Top 5 had about a million more viewers, and the per video average was up about 63k views. That’s a lot and there are some light rumors that WWE waited longer to make these videos available in hopes of keeping people tuned to the TV broadcast. I can’t speak to that as I first hit the videos to do my Three Stars article, but if it it’s true then this performance is that much better.

Three videos crossed the million mark, which is great for a post-WrestleMania show. The major focus of the show wasn’t the Money In The Bank PPV that airs in less than two weeks, but the Wild Card Rule definitely sparked some interest on YouTube.

Two big shockers to me:

• Samoa Joe coming in at #2 for his backstage interaction with Rey Mysterio’s son Dominick
• Lars Sullivan getting nearly 900k views for his two videos

Great news for both Joe and Lars, as they are moving the needle. Tag team wrestling sadly isn’t, but let’s hope that changes thanks to Daniel Bryan and Erick Rowan (we might as well have them Wild Card themselves to Raw and win those titles, too). Becky Lynch’s appearance had a strong showing with 888k views. Given her overexposure, this was a good way to use “The Man” this week.

My favorite video…an Attitude Era style brawl for The Miz and Shane McMahon!

What did the YouTube results for this week tell you?