WWE Raw: 5/18/2020 YouTube Viewership Report

Greg DeMarco’s look at the WWE Raw YouTube viewership for the May 18th 2020 broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more). The weekly WWE Raw YouTube Performance Report is a look into that success metric.

As you’ve become accustomed to, here is this week’s WWE Raw YouTube Performance Report, compiled Wednesday (about 36+ hours after Raw went off the air), for the 5/18/2020 edition of WWE Raw:

• Drew McIntyre vs. Baron Corbin – 879k views
• Edge accepts Randy Orton’s challenge – 573k views
• Aleister Black vs. Buddy Murphy – 500k views
• Seth Rollins helped Rey Mysterio? – 455k views
• Alexa Bliss & Nikki Cross vs. The IIconics – 441k views
• Nia Jax confronts Asuka – 435k views
• Shayna Baszler vs. Natalya Submission Match – 351k views
• Kevin Owens & Apollo Crews vs. Andrade & Angel Garza – 343k views
• Nia Jax attacks Kairi Sane – 325k views
• The Street Profits vs. The Viking Raiders…in Axe Throwing – 298k views
• Bobby Lashley vs. R-Truth – 232k views
• Charlotte Flair vs. Ruby Riott – 227k views
• Kevin Owens The KO Show with Zelina Vega and company – 209k views
• Humberto Carrillo vs. Buddy Murphy – 191k views
• Liv Morgan promo video – 164k views

WWE Raw YouTube Viewership – Greg’s Nerd Numbers

• 5/18/2020 edition of Raw: 5.623 million million total views across 15 videos
  • -4.784 million over last week, a 46% decrease
• 5/18/2020 average: 375k views
  • -318k over last week, an 46% decrease
• 5/18/2020 Top 5: 2.848 million views (51% of the total views)
  • -4.461 million over last week, a 61% decrease

WWE Raw YouTube Viewership – Greg’s Nerd Analysis

The entire show was down for YouTube viewership over last week, which is a bit of an anomoly. Last week you had Becky Lynch’s pregnancy announcement, and that raised the entire total as it leads to viewership of the other videos (autoplay, yo!). WWE is now without Becky Lynch and Roman Reigns, a huge hit as their biggest stars aren’t available for television. Now is the time to build new stars (they’re doing that with Drew McIntyre), but it doesn’t happen overnight.

The aforementioned Drew McIntyre jumped back up to #1 this week, bringing Baron Corbin with him. That video accounted for 16% of the overall views, but failed to crack a million. Kevin Owens shocks me, as his videos finished 9th and 13th, which is second from the bottom.

Speaking of building new stars, Aleister Black was #3 this week for his match against Buddy Murphy. Yes, I will always call him Buddy Murphy. It does seem like WWE is sitting on its next major star in Black, and the slow burn is smart since they’re still building McIntyre.

What do these numbers tell you about Monday’s Raw?

Greg DeMarco is a life-long wrestling fan who has been providing analysis and perspective online since 2010. He’s also worked for various wrestling promotions including the NWA and Ring Of Honor, and currently promotes IZW Wrestling in Arizona.

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