Opinion
Top 5: Smartest Marketing Ideas In WWE History
Take a look at the biggest marketing ideas in WWE history!
Take a look at the biggest marketing ideas in WWE history!
WWE has built a reputation as one of the best-known and most profitable entertainment organizations in the world. Large pay-per-view events are watched by millions, with the organization boasting fans in several countries around the world. There are many reasons for their success, but here are a few clever ideas that have helped them along the way.
WWE Network – for free
| FULL MATCH |@RonKillings battles his “childhood hero” @JohnCena for the #WWEChampionship at WWE Capitol Punishment 2011: Courtesy of @WWENetwork.
👀 https://t.co/buR6MUNU0h pic.twitter.com/QMcO3oTgyJ
— WWE (@WWE) July 15, 2020
Earlier this year WWE took the unprecedented step of announcing that fans would be able to access thousands of hours of content from the WWE Network – and best of all – they would not have to pay a thing. The cost of the WWE Network has been a barrier for fans in the past, yet the announcement paved the way for many to have the ability to watch every single WrestleMania, other pay-per-view events, and much more. The network will no doubt hope that improving the ease of access to their content will result in more fans showing an interest in WWE.
Bingo Cards
In 2017, prior to WrestleMania 33, WWE released a downloadable set of bingo cards for fans to use whilst watching the show. The card mentioned things that may happen, like ‘live musical entrance’ or ‘live animal sighting’, with fans ticking off each individual entry as they happened. Games of online bingo in the UK are extremely popular, where sites offer a variety of games with different themes that draw in players with all kinds of different interests. The game is simple and well-known around the world. As an interactive tool to keep fans engaged, bingo cards were a smart move from the WWE.
Trading Cards
It is clear that many WWE fans first found a love for wrestling when they were young, and often carry on this interest well into adulthood. In this sense, trading cards are a genius move in a marketing sense. Collectable cards introduce fans to the individual wrestlers and encourage fans to keep an active interest in the WWE as they look to improve their collection. Much like baseball, wrestling has benefitted enormously from the presence of trading cards.
How do you spell “unstoppable”?
R-K-O.#WWERaw @RandyOrton @RicFlairNatrBoy pic.twitter.com/su4cva0r82
— WWE (@WWE) July 14, 2020
Video Games
Whether it be the WWE games, SmackDown! vs Raw, or any other video game, the use of gaming as a way of furthering WWE’s appeal has been an unmitigated success. Many fans found a love for wrestling after playing a video game with friends, and the series has also been hugely profitable for the organization.
Hall of Fame
The Hall of Fame is a much-loved aspect of WWE, and a great opportunity to acknowledge some of the best wrestlers of all time. Having first taken place in 1993 when Andre the Giant was inducted, the Hall of Fame has also helped as a talking point for fans who enjoy discussing which wrestlers are worthy of a spot in the Hall of Fame.
WWE is one of the biggest and most innovative sports entertainment enterprises in the world and continues to succeed in keeping fans enticed with engaging content and merchandise. With unique and engaging ideas like the ones listed here, the success of the organization is sure to continue long into the future.
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
Opinion
Chris King: The Wyatt Sicks’ Wasted Potential By WWE
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
It’s that time of the year again, folks; it’s unfortunate and downright awful that so many WWE superstars got released today. I’m not going to list all of them, but I am going to talk about one of my favorite factions,
The Wyatt Sicks. Nikki Cross, Joe Gacy, Erik Rowan, and Bo Dallas (Uncle Howdy) were something special. After Bo’s brother Bray Wyatt’s tragic passing, WWE felt like there was a hole that needed to be filled. Wyatt was one of the most creative and brilliant characters, and Bo would be taking over his brother’s concept and bringing it to life. In 2024, at the end of an incredible documentary highlighting Wyatt’s career and struggles, Bo appeared on the screen portrayed as Uncle Howdy. The last time Uncle Howdy was seen on-screen was at the 2023 Royal Rumble, where Wyatt defeated LA Knight in a Pitch Black Match. Howdy jumped off a structure onto Knight.
This post-credit scene sparked so much speculation and excitement that Wyatt’s brother would carry on his legacy and possibly debut the faction that was Wyatt’s concept. On the June 17th episode of Monday Night Raw, The Wyatt Sicks made their dramatic debut ,destroying the backstage area as well as “murdering” Chad Gable. It was such an iconic arrival for Howdy as he made his menacing walk from the back into the audience who were chanting “Holy Shit.” The Sicks and American Made (Chad Gable and The Creed Brothers) battled for months, with The Sicks being victorious. On the September 9th episode of Raw, The Sicks defeated them, with Howdy getting the win with Sister Abigail.
The following year, The Sicks would move over to Friday Night SmackDown, and it seemed like WWE had a plan in place. They would win the tag team championships from The Street Profits and start to look dominant. Now, what should have happened next is Howdy should have won the United States title. The Sicks could have held all the gold over on the blue brand, but it never happened. The Sicks entered into a never-ending feud with The MFT’s (Solo Sikoa, Tama Tonga, Tonga Loa, JC Mateo, and Talla Tonga.) It started off exciting, and the WWE Universe was red-hot for their interactions.
After months of repetitive matches and The MFT’s stealing their lantern, the feud grew tiresome and boring. Even Tama asked Solo why they are still holding onto the lantern, as it was destroying them as a whole. Finally on the SmackDown before Mania, Tama
gave the lantern back to Howdy against Solo’s wishes. Please explain to me why both factions fought almost every single week instead of just having one final blowoff match at WrestleMania.
It should have been either a massive street fight or a falls count anywhere match on the grandest stage of them all. Instead, it turned into a meaningless week-after-week extravaganza that benefited no one. The MFTs won the rivalry, and The Sicks don’t even work for WWE anymore. This was the same criminalized creative process that Wyatt dealt with during his first run in the company.
We’ll never know how much of a dangerous force The Wyatt Sicks could have been in the WWE. For all their careers’ sake, I hope they stay far away from the company for as long as possible. Every superstar that was cut deserves better!
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
Opinion
Chris King: Bloodline Saga: Is This the Right Call For WWE?
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Roman Reigns is once again World Heavyweight Champion after his dominant win over CM Punk at WrestleMania 42. On the following night on Monday Night Raw, The OG Bloodline came back together as a well-oiled machine as The Usos stood side by side with Roman. With the WWE Universe asking who would be the first to challenge “The Tribal Chief,” Jacob Fatu shocked the world by answering the call.
Fatu is running hot after his impressive win over Drew McIntyre and feels like he is ready to become the new world champion. This bloodline segment ended Raw, and it picked right back up on SmackDown with even Solo Sikoa and the MFTs involved. This is now two shows that have been centered around The Bloodline saga, and it’s made me question whether or not WWE should be retelling this story.
The Bloodline (Roman Reigns, The Usos, and Solo Sikoa) ran WWE for over four years as Reigns’ henchmen, doing his dirty work to retain his title. Even though Roman has declared he doesn’t want Jey and Jimmy to serve him, it sure seems like WWE are spinning their wheels. Fatu could add a whole new chapter into the story, even if he’s not able to beat Roman at Backlash. “The Samoan Werewolf” could be forced to do the same thing as Jey did all those years ago and fall in line.
In my opinion, I feel like Fatu should be challenging for the Undisputed WWE Championship because that’s a title I feel like he should win. I understand standing up to your blood and trying to prove you’re the best, but I don’t think this is the right move. It feels like 2022 all over again, as The Bloodline is the central focus on both shows. If Fatu doesn’t win, what happens to all his momentum he’s been building over the last two years?
Why did WWE make this the best choice for storyline purposes? Why couldn’t creative have come up with a different challenger for Roman? There are so many other superstars that could challenge The Tribal Chief, such as Rusev, Bron Breakker, Gunther, or even a returning Sheamus.
I just can’t help but question WWE’s logic here, and it kind of reminds me of all the times The Shield reunited. Could WWE be pushing the same storyline too many times here? Could the WWE Universe get tired of this rinse and repeat cycle of The Bloodline Saga?
Are we about to see all the weekly episodes solely focused on The Bloodline again? Will it be cinema… Yes. Is there still money in The Bloodline… Yes. Was it the right call? That’s to be determined!
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
-
Podcasts7 days agoGreg DeMarco Show: WrestleMania 42 – Know What You’re Watching
-
AEW Results6 days agoMitchell’s AEW Dynamite Results & Report! (4/22/26)
-
Results4 days agoMitchell’s WWE SmackDown Results & Report! (4/24/26)
-
Results5 days agoAndrew’s TNA iMPACT! Results & Match Ratings: 4.23.2026


