News From Cook’s Corner 1.17.22: Gory Self-Mutilation

Hi, hello & welcome to News From Cook’s Corner! We’ve got a short column for you this week, which most of you were probably expecting when the Cincinnati Bengals actually on a playoff game. Nah, I didn’t party too much, just had an allergic reaction with my eye again. We’ve done this before. This time I’m pretty sure it had something to do with cleaning my bookshelf and rearranging my books. Hadn’t done that in awhile, so there was a ton of duct. Sitting down and looking at a computer screen sucks, so we have to limit it as much as possible.

There’s still a couple things that warrant discussion though, so let’s get to it.

WWE On The Offensive

Looks like this week’s top stories are about WWE trying to do things to undermine wrestling promotions. We start with Major League Wrestling, who has filed a federal anti-trust lawsuit against WWE claiming that WWE has interfered with their ability to make various media rights deals.

Some of the highlights:

-Former WWE executive Susan Levison allegedly warned an executive from VICE that Vince McMahon was “pissed” they were airing MLW programming. MLW claims that WWE had leverage over VICE due to the Dark Side of the Ring series often being focused on WWE subject matter.

-MLW alleges that when WWE found out about their agreement with Tubi, WWE threatened to stop doing business with Fox. The fallout from the Tubi agreement falling through led to a drop in ticket sales & event cancellations & delays.

-As an example of WWE’s anticompetitive behavior, MLW cited AEW being held out of two arenas in the Cincinnati market due to pressure from WWE. Jon Moxley wrote in his book that the Heritage Bank Center on Cincy’s riverfront refused to book AEW due to WWE influence. I don’t know the other, could be the BB&T Arena across the river on the campus of Northern Kentucky University where WWE has held house shows. AEW wound up running the Fifth Third Arena on the campus of the University of Cincinnati, and outdrew the Raw taping held at the HBC just prior.

-Apparently starting in early 2020, WWE started trying to poach MLW wrestlers that were under contract, and aired footage of an MLW wrestler without MLW’s consent. (Somebody would have to fill me in on this one, I haven’t the slightest idea who this would be.) MLW also claims that WWE sought to prevent wrestlers from working with MLW by refusing to hire wrestlers that had worked there, and that one MLW wrestler demanded to be released early from his contract so he could join WWE.

Do I think that at least some of these allegations are true? Having followed pro wrestling for over thirty years and having read up on the history of WWE…you betcha!

I don’t think there’s a question that WWE has resorted to any means necessary to drive potential competitors out of their market. They’ve been doing this since taking most of the territories’ top stars back in the mid-1980s. It’s been a monopoly for nearly two decades for a reason. The main question I have: Will a judge actually care, or will they throw it out of court because it’s silly pro wrestling?

How do you think WWE slips under the radar on things that other media companies & sports leagues actually have to deal with? People have been trained to not take WWE seriously. As much as people like us obsess over the rasslin’ business, people that don’t “get it” are happy to ignore it. Vince McMahon can do any darn thing he wants, and the reaction from folks outside the wrestling bubble will be non-existent. It’s wrestling! To outsiders, the whole damn thing is an outlaw mudshow.

AEW = Gory Self-Mutilation

The Toronto Sun did an article on All Elite Wrestling over the weekend, talking about their status as a competitor to WWE. They asked WWE for comment & got one:

“If you look at the gory self-mutilation that bloodied several women in the December 31 event on TNT, it quickly becomes clear that these are very different businesses. We had an edgier product in the `Attitude’ era and in a 2022 world, we don’t believe that type of dangerous and brutal display is appealing to network partners, sponsors, venues, children, or the general public as a whole.”

A few notes here:

1. I’ve been doing this stuff longer than I care to admit, and I never thought of asking WWE for comment on something. Should I start asking people for comments on topics I’m writing about? I doubt I’d get any answers, but it might be worth a shot.

2. This has been WWE’s strategy when asked about AEW for some time now. We remember Vince McMahon using the phrase “Blood & Guts” to describe the promotion on a conference call. They know that people get squeamish about blood, especially when it comes to blood coming from women. The Fabulous Moolah never busted anybody open on television, and she trained most of the women for years. People aren’t used to seeing it, and they often get uncomfortable with things they aren’t used to seeing.

3. Most people find other people bleeding pretty gross. There’s a reason why deathmatch wrestling is a niche produxct. People that love it really, really love it, but it’s a very small percentage of the marketplace.

4. WWE’s belief is that advertisers & media companies aren’t big on blood, so they make sure to mention AEW’s apparent lust for the red stuff whenever the subject comes up. Their hope is that advertisers will shy away from advertising with AEW, and media companies won’t give AEW big money when their current deal with WarnerMedia is up.

5. Thus far, whenever Tony Khan is criticized on something, he doubles down on it. So there’s a pretty good chance that we’re going to see even more matches with female bleeding. AEW’s female workers seem happy to do it.

🐇🔪🖤 pic.twitter.com/WswDnqeKQ5

— The Bunny 🐇 (@AllieWrestling) January 15, 2022

6. WWE could be called out as being hypocritical on this front, but there aren’t many people that will hold them accountable.

It’ll be interesting to see how this goes. All I know for sure is that the smack talk between these two promotions and their fans is just beginning. Think it’s tocic now? Wait a couple of years.

Welp, that’s all for this week. Thanks for reading! Join me later in the week for some Divisional Round picks. Until then, keep your stick on the ice.

In Memoriam: Pete was a longtime reader from back in the day. From my dealings with him he was a kind person that knew how to use his head. When you’ve written things on the Internet as long as I have, you learn that’s a rare thing. From what I’ve read from people that knew him in real life, he was the same way off the computer. Sadly he passed away from cancer on Friday night. Pete was always about serving others, as he was a U.S. Air Force veteran & a regular blood donor. He will be missed.