WWE Files Four Trademark Applications Including “Earn the Day” and “Head of the Table”

WWE filed four trademark applications on May 8 for previously used terms — Head of the Table, Samoan Werewolf, NXT Global Heritage Invitational and Earn the Day — though all are new filings for past trademarks and it’s unclear if the company plans to deploy them. The Earn the Day filing is notable given John Cena’s tease for a Backlash announcement; WWE originally trademarked the phrase in 2021 for a merchandise collection and the new application again lists a broad range of clothing and accessory items.

The filings also cover Roman Reigns’ and Jacob Fatu’s nicknames and NXT’s 2023 Global Heritage Invitational, a round-robin tournament won by Pete Dunne while the Heritage Cup remains in the possession of Channing “Stacks” Lorenzo despite minimal TV presence. With Reigns and Fatu set to clash for Reigns’ World Heavyweight Championship in Backlash’s main event, the timing of these filings raises questions about potential on-screen or merch-related uses.

Originally reported by Wrestling Observer: https://www.f4wonline.com/news/wwe/wwe-files-four-new-trademark-applications/.