Let me start off by saying that I normally hate the ‘You Deserve It!’ chant, because it’s normally done for people who’s long journey is deemed worthy of praise by a group of gatekeeping fans.  For example, Daniel Bryan’s journey through the indies and Japan and then to WrestleMania 30 gets held in high regard but Jinder Mahal working his way back to the company after getting fired is constantly ignored.  If you’re one the designated cool kids by so called hardcore fans then your struggle is respected but if you aren’t then it’s disregarded.

I’ve said before that the main title in a wrestling company is not a merit badge, it’s an indicator that the company believes you will draw money as champion.  That is all.  Yes there are wrestlers who have done good work for a long time and whose efforts warrant some kind of thank you from they work for.  Instead of tweeting or chanting about that you think they deserve a title, push for them to get a raise, or an opportunity to get in an angle that might help them make more for their company, or to get a nice cushy office or agent gig when they retire.   Don’t spend the next five years complaining about them not getting a world title belt.

OK now that I got that out of the way, I’m going to contradict what I just said and tell you why Roman Reigns deserves to win the Universal Championship at SummerSlam.

First up, the money question has already been answered with him.  He sells a lot of merchandise, his show segments routinely get over a million views on YouTube and with him being their primary main event guy they’ve been successful enough to secure over 2 billion in TV rights fees.  Hell yes that matters, because you know good and well that if all those numbers were at the other end of the spectrum you’d use them to campaign for him to be demoted from his position on the roster.

But that’s not it.  For the last two years they’ve used him to heat up everyone from Finn Balor to Braun Strowman to Bobby Lashley to Seth Rollins (don’t forget Seth pinned him in the gauntlet match earlier this year) to the Revival.  He also lost the US and Intercontinental Titles, respectively, to Chris Jericho and The Miz to help them get the ball rolling on the angles for their next WrestleMania matches.  I haven’t seen anything like that other than when Ric Flair used to do jobs in tag matches back when he was NWA World Champion to give an upcoming opponent some shine and put a little more heat on the title match that would soon follow.

That you can send him out there to that and he still stay popular enough with his supporters to remain a moneymaker for the company is pretty damn remarkable.  And there comes a point where if you have a guy who is the man to beat for that long, that you should go ahead and cement it by putting your top title on him.  No top guy has put this many people over and gone without the top title for this long.  It’s time to end the charade and do what is the tradition in this business.

(Side Note: If you’re that damned intent on Brock keeping the Universal Title to take to his UFC fight then just send Roman over to Smackdown and crown him World Champion).

And for those of you ready to fire off those tweets after reading the last paragraph……..just stop it already.  If you never were a fan, that’s fine.  Just accept that they’re not going to put someone else in his spot as long as the numbers are what they are and either take the show as is or move on.  But for those of you who keep running lame explanation after lame explanation up the flagpole and who keep moving the goalposts every time one of your ‘facts’ is debunked, I got nothing for you and I hope Vince gets that way soon.

Because no matter how they’ve moved Roman around the card you haven’t been satisfied.  When they’ve put him in less significant matches, specifically midcard matches where no title is even involved you still claim that he’s being shoved down your throat. If he’s in a big match where he does the job and puts over someone else like Braun or Finn or Lashley you complain that Vince is trying to make him a more sympathetic figure.  So what’s the point in trying to please you if you’re never going to be satisfied?

I’ve said this before and I’ll say it again – he’s not getting fired and he’s not going to be relegated to some kind of off camera, curtain jerking on house shows kinda role, so get over yourselves already.  You’re never going to get anything in regards to him that will stop your keyboard driven bellyaching so there’s no point in trying to appease you.  And turning him heel so that you can start cheering him is the most ass backwards, stupid logic out there.  Just because it sounds good when 100 of you type it at the same time doesn’t mean it makes sense.

This is a rare case where someone has both earned a win by what they’ve done in the ring and how they’ve helped the company succeed financially so it’s time to go forward with it.  I’m tired of dealing with you jerks thinking that you own the show because you bought one ticket or signed up for one network subscription.  The rest of our money is just as green as yours so if we either want him to win or just don’t have a problem with it, what we think matters just as much as what you think.  And no we’re not all women and children but even if that was the case it wouldn’t make our stance any less valid.

Got a problem with that?  Well, just remember that there is no pathway to any of your supposed favorites getting a shot at winning the Universal Championship as long as Brock as champion.  Seth is not going to be booked to beat him and neither is Finn.  So you got Roman, Braun, or Bobby Lashley.  Bobby isn’t happening and after their match last year I’m not really trying to see Braun labor for 10 minutes with Brock in mail it in mode again.  And look, Braun (or Kevin Owens if he gets the briefcase in their match) may very well cash in and win it either immediately or soon afterwards.  And furthermore….forget it, I’m done.  Roman should win Sunday because he’s earned it.  Go argue with your grandma.