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Starr: Unpopular Theory on The Young Bucks in AEW

Tommy Starr isn’t afraid to ask the tough questions, and today that centers around The Young Bucks and their value to AEW.

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Tommy Starr isn’t afraid to ask the tough questions, and today that centers around The Young Bucks and their value to AEW.

We have heard podcasts and videos and have read plenty of articles regarding the “polarizing” nature of The Young Bucks.  In many aspects, they are the quintessential models for what many individuals refer into the business today as a “split audience” opinion; people either unconditionally love them or vehemently despise them.  There may be some fans along that spectrum that fall somewhere within those two extremes, but generally the passionate fans are the ones that make their voices known on the “love vs. hate” debate of The Young Bucks.

I have always seen The Young Bucks for what they truly represent to the wrestling business; they are a niche brand with a niche audience.  Both Nick and Matt Jackson are on record discussing the nature of their polarization and the fact that they WANT to be seen as polarizing (see their interview with USA Today from 2017).  They are not concerned with appealing to casual, mainstream wrestling fans or expanding their brand beyond its current cabal.  They do not want to acknowledge those who deride their ring style or personas in order to win over their cynics.  From their standpoint, they have reached a comfortable level of complacency and find it more productive to cut all ties with those that have differing opinions of how professional wrestling should be viewed and conducted.  It is actually very reflective of where we are as a society today: shame and block any and all form of rational conversation as opposed to having open debate and discussion with those that have differing opinions than we do.

As we look at the current AEW environment in 2021, and we analyze the direction of their company, both from a business and talent pool perspective, the landscape is very different from the primal incarnation of the company.  AEW is assembling more recognizable names from WWE, the roster continues to grow exponentially in terms of size and depth, they have expanded to a second weekly television show to better balance their content, they continue to cross-promote with other organizations, particularly Impact Wrestling and the National Wrestling Alliance, and above all else, we are beginning to see a certain number of those initial talent signings fall to the back-burner (Sonny Kiss, Joey Janela, Chuck Taylor, Private Party, Riho, Hikaru Shida, Nyla Rose, etc).  And these are just a subset of talents that have been heavily deemphasized just within the last two years, mostly by nature of the fact that their “value” and “worth” to the company is very different in 2021 than it was in 2019.

Putting this in perspective with The Young Bucks in 2021, we need to call into question what their ultimate value is to the company– not just at this moment, but potentially two to three years down the line.  In many aspects, AEW’s growth in terms of television ratings and weekly viewership is beginning to reach its peak level at somewhere around one million viewers, give or take.  The Buck’s contribution to those ratings can be argued, but more or less, the intrigue and buzz around AEW in the last couple of months centers around the recent acquisitions of CM Punk, Bryan Danielson, Adam Cole, and other potential talents that are at the tail end of their WWE contracts.  From a creative and booking point of view, The Bucks’ value is generally immaterial; fans are watching AEW regardless of whether or not The Bucks wrestle or work angles on television.  While their segments typically do not decrease viewership, their segments statistically are not gaining viewership either (and if they do, they are usually playing background roles).  As executive vice presidents, their business input may carry value in the short-term, but for anyone that has run a business or knows people in executive positions of businesses in media entertainment, the turnover rate for those positions are usually high (average- 11.4%).

So what happens in two or three years when AEW’s talent pool reaches a level where The Young Bucks are rendered inefficacious on the programming?  What happens if they decide to step down as executives due to company disagreements or long-term vision disputes?  At the moment, they may serve value for merchandising, and there will always be that niche fan base that goes out of their way to support them; the problem is that, according to ShopAEW.com, The Young Bucks are not currently ranked in the top merchandise sellers for the company.  Among the list of names of top sellers are CM Punk, Bryan Danielson, Orange Cassidy, Chris Jericho, Adam Cole, Brodie Lee, and even Kenny Omega.  And with AEW’s continual efforts to sign more recognizable stars, particularly from WWE, The Young Bucks are going to continue swimming upstream in the merchandise department.

Bringing this theory to closure, the sad fact is that it is a discussion that a lot of AEW fans will refuse to have, but need to have.  While the niche audience sees the value of The Young Bucks to the overall growth and development of the product, the facts seem to indicate otherwise.  They are not mainstream attractions, they are not paramount to the current booking and creative direction, they neither escalate nor de-escalate television viewership, and from a marketability and merchandise standpoint, their single greatest attribute is currently being overshadowed by the larger name stars in the business.

Bluntly put, we need to ask a simple question, “If The Young Bucks left AEW today, how badly would it hurt the overall product?”  It is important to recognize that this is not a “hate piece” on The Young Bucks, but rather an attempt to direct wrestling fans’ attention to a bigger picture about their true worth to All Elite Wrestling’s long-term success.

Sources:

Barnett, J. (2017, March 31). ‘Self made’ Young Bucks build a ‘polarizing’ brand on their own. USA Today. Retrieved September 21, 2021, from https://www.usatoday.com/story/sports/2017/03/31/young-bucks-matt-nick-jackson-westelmania-wwe/99826416/.

Petrone, P. (2018, March 19). See the industries with the highest turnover (and why it’s so high). LinkedIn. Retrieved September 21, 2021, from https://www.linkedin.com/business/learning/blog/learner-engagement/see-the-industries-with-the-highest-turnover-and-why-it-s-so-hi.

Raghuwanshi, M. (2021, September 17). Complete aew dynamite tv ratings & viewership(us). ITN WWE. Retrieved September 21, 2021, from https://www.itnwwe.com/wrestling/aew-ratings-viewership/#aew-dynamite-tv-ratings–viewership-2021.

Top sellers for the year. Top Sellers – Year. (n.d.). Retrieved September 21, 2021, from https://www.shopaew.com/topsellers/all.

About Chairshot Radio Network

Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

 MONDAY - Bandwagon Nerds (entertainment & popular culture)

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Opinion

Chairshot Staff Picks: WrestleMania 41 Las Vegas

Time for The Chairshot personalities to put their money where their mouths are! WreslteMania 41 predictions from the “expert” staff at TheChairshot.com and Chairshot Radio Network.

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Ladies and gentlemen, welcome back to the Chairshot Staff Picks. And what better setting than WrestleMania for this article to return! This 41st edition has one of the most stacked rosters in WWE history. So, without further ado, let us get to the predictions and prognostications…

  • AJ – The New Day
  • Andrew – The New Day – No one seems to hold tag titles long anymore.
  • Dave – The New Day – They have earned it.
  • DJ – The New Day – Feel tha Powah!
  • DPP – War Raiders – Big E distraction.
  • Jason – The New Day – We are not getting E in a working capacity though everyone wants it.
  • Patrick – The New Day – WWE doesn’t care about this match, so why should I?
  • Rey – The New Day – Its a New Day, bruh.
  • Rob – The New Day – New Day rocks and wins!
  • Greg – The New Day – New. Day wins. New. Day wins!

Tunney’s Take: War Machine – Yes, WAR MACHINE. I have personally had the pleasure of throwing back a few cold ones with these guys on more than one occasion. Not only being tag champs in WWE but defending the titles at Mania and against The New Day is really cool for me as a long-time fan. Would it be fun to see The New Day have another title run.. YES. I think it’s smarter to give the War Raiders a big Mania W.

Chairshot Pick: THE NEW DAY 9-2

  • AJ – Jade Cargill
  • Andrew – Jade Cargill – She needs to stay a dominant force.
  • Dave – Jade Cargill – Gotta gear her up for the long term.
  • DJ – No contest – Naomi puts another beat down on Jade.
  • DPP – Jade Cargill – Nervous for how this match will go.
  • Jason – Naomi – Way more runway with Naomi as a bad guy. Keep it going!
  • Patrick – Jade Cargill – Jade gets her revenge.
  • Rey – Jade Cargill – Best non-title feud going. Naomi should win but Jade sneaks by.
  • Rob – Naomi – Naomi gets help to win.
  • Greg – Jade Cargill – They ain’t beating Jade here.

Tunney’s Take: Jade Cargill – I imagine WWE sees Jade’s ceiling much higher than Naomi’s. What better way to keep Jade climbing the ladder towards a World Title than to pick up a decisive victory in Vegas!

Chairshot Pick: Jade Cargill 8-2-1

  • AJ – Jacob Fatu – “AJ does a pretty good LA Knight impersonation” – PC Tunney
  • Andrew – Jacob Fatu – I’m biased, Jacob for President.
  • Dave – Jacob Fatu – Getting gold back in the Bloodline is smart.
  • DJ – Jacob Fatu
  • DPP – Jacob Fatu
  • Jason – Jacob Fatu – Thanks for coming pal, YEAH!
  • Patrick – Jacob Fatu
  • Rey – Jacob Fatu – C’mon cuz! All gas no brakes with it. Yadadamean??
  • Rob – LA Knight – Solo costs Jacob.
  • Greg – LA Knight – Solo screws Jacob.

Tunney’s Take: Jacob Fatu – It has been quite the journey for the Samoan Werewolf. I feel like that journey and the positive turn around it has taken deserves to be rewarded. Let’s see what Jacob can do on his own. Plus, LA Knight is ready to challenge for a World Title.

Chairshot Pick: Jacob Fatu 9-2

  • AJ – Tiffany Straton
  • Andrew – Tiffany Straton – I hate Charlotte Flair, no objectivity here.
  • Dave – Charlotte Flair – Tiffy might be the future, but she kinda failed the litmus test.
  • DJ – Charlotte Flair – The Queen crowns the freshman.
  • DPP – Tiffany Stratton
  • Jason – Charlotte Flair – Tiff wasn’t ready for this spot. Charnos is inevitable.
  • Patrick – Charlotte Flair – Lol Charlotte wins.
  • Rey – Charlotte Flair – Tiffany SHOULD win but, if Charlotte can squash, she will.
  • Rob – Charlotte Flair – Charlotte gets number 15.
  • Greg – Tiffany Stratton – Lol Charlotte wins. (Actually she doesn’t)

Tunney’s Take: Charlotte Flair – Charlotte needs the title for the first time in her career. Tiffy has had a nice run but now needs to take that all important step of not losing momentum after losing the title. Despite the drama and lackluster build here, I see a really good match coming this weekend from these two.

Chairshot Pick: Charlotte Flair 7-4

  • AJ – El Grande Americano
  • Andrew – El Grande Americano – I’d like to see Gable gain some momentum. Rey is Teflon.
  • Dave – El Grand Americano – He needs a marque win much more than Rey.
  • DJ – Rey Mysterio
  • DPP – El Grande Americano – Grande wins with the switcheroo to prove he is not Gable.
  • Jason – Rey Mysterio – Unmask Grande at the end. It is fun but has a shelf life.
  • Patrick – El Grande Americano – TOTALLY NOT CHAD GABLE
  • Rey – Rey Mysterio – Someone’s mask is coming off and it ain’t Rey.
  • Rob – El Grande Americano
  • Greg – Rey Mysterio – Hall of Famer wins but doesn’t take the mask.

Tunney’s Take: Rey Mysterio – Go listen to DWI 471. DP, Greg and I lay out exactly what this match should be, FUN! Multiple Americanos!!!

Chairshot Pick: El Grande Americano 6-5

  • AJ – Jey Uso
  • Andrew – Jey Uso – Kinda booked themselves into a corner here.
  • Dave – Jey Uso – It just makes sense.
  • DJ – Jey Uso – Jey YEETS all over The Ring Genreal.
  • DPP – Jey Uso – Jey wins after normal Gunther beating.
  • Jason – Jey Uso – Land the plane man. YEET
  • Patrick – Jey Uso – Jey has earned this one.
  • Rey – Jey Uso – YEEEEEEEEEEEET!
  • Rob – Jey Uso – YEET
  • Greg – Jey Uso – If Jey loses we riot. We don’t cause he wins.

Tunney’s Take: Jey Uso – ‘Til sweat drop down my balls, ‘Til all these bitches crawl, ‘Til all… YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Chairshot Pick: Jey Uso 11-0

  • AJ – Roman Reigns
  • Andrew – Seth Rollins – I can see Rollins being the last piece of Team Rock.
  • Dave – Roman Reigns – I can’t see Roman losing two years in a row.
  • DJ – Seth Rollins – Paul Heyman is a Seth Freakin Rollins guy.
  • DPP – Seth Rollins – The Rock helps Rollins.
  • Jason – Roman Reigns – Seth’s favor is a red herring. Make-A-Wish Brooks got his main, now look at the lights.
  • Patrick – Seth Rollins – Seth Rollins… Paul Heyman guy.
  • Rey – Seth Rollins – I smeeeeellllllll a new soul to sell.
  • Rob – Roman Reigns – Paul Heyman helps Roman win.
  • Greg – Seth Rollins – Brock Lesnar returns to help Seth win.

Tunney’s Take: CM Punk – I really have no idea here. I picked Punk because nobody else did. This is going to be professional wrestling cinema at its finest. The story is thick and neatly woven. All the participants are legends and so are the potential party crashers. Will The Rock stick his nose in here? Will Brock Lesnar return to play a factor? Obviously, Paul Heyman has a Plan A… but what is it? All these questions and more will be answered Saturday as night 1 will definitely go out with a bang!

Chairshot Pick: Seth Rollins 6-4-1

  • AJ – Iyo Sky
  • Andrew – Iyo Sky – Rhea vs Bianca doesn’t need a belt to be compelling.
  • Dave – Rhea Ripley – Going with Rhea barely, hoping Iyo wins.
  • DJ – Iyo Sky – Unfinished business.
  • DPP – Iyo Sky – Rhea and Bianca are too consumed with each other.
  • Jason – Iyo Sky – More layers to Rhea/Bianca. Iyo rules.
  • Patrick – Iyo Sky – Iyo stole the build and gets the win.
  • Rey – Iyo Sky – Smart money is on the underdog champ.
  • Rob – Iyo Sky – Iyo survives.
  • Greg – Bianca Belair – Naomi helps Bianca win and turn heel.

Tunney’s Take: Rhea Ripley – Rhea is the best women’s wrestler in the world. Give her the biggest win on the grandest stage of them all!!! Bianca needs to go full heel. Iyo has been amazing in this build.

Chairshot Pick: Iyo Sky 8-2-1

  • AJ – Dominik Mysterio
  • Andrew – Finn Balor – I can see a Judgement Day meltdown incoming.
  • Dave – Bron Breakker – Bron is about to become a MegaStar.
  • DJ – Bron Breakker – Judgement Day implodes.
  • DPP – Dominik Mysterio – Finn take the pin.
  • Jason – Penta – I literally do not care because the winner is us, the fans.
  • Patrick – Bron Breakker – The WWE doesn’t care about this matchup, so why should I?
  • Rey – Dominik Mysterio – Only match without a clear winner. I choose chaos.
  • Rob – Bron Breakker – Finn and Dom cancel each other out.
  • Greg – Dominik Mysterio – Dom steals the pin from Bron, on Finn.

Tunney’s Take: Bron Breakker – The case can be made for any of these four to walk away with the most prestigious non-World title in pro wrestling history. The short of it is though that the Main Event picture isn’t really readily accessible for Breakker right now. Let this IC reign go through the summer, to SummerSlam.

Chairshot Pick: Bron Breakker 5-4-1-1

  • AJ – Damian Priest – “AJ does a pretty good Drew impersonation” – PC Tunney
  • Andrew – Drew McIntyre – Priest has not been interesting in this face incarnation.
  • Dave – Drew McIntyre – Time for Drew to get that win back.
  • DJ – Fuck finish – To be continued at Backlash.
  • DPP – Drew McIntyre – Physical matchup!
  • Jason – Drew McIntyre – Either one is fine here.
  • Patrick – Drew McIntyre – With two eyes, Drew turns the tide.
  • Rey – Drew McIntyre – Low key match of the weekend.
  • Rob – Damien Priest
  • Greg – Damien Priest – Priest wins, Drew tweets about it half hour later.

Tunney’s Take: Drew McIntyre – With the addition of the Street fight rules, these two behemoths have a really good chance to have one of the best matches of the entire weekend (winks at Rey Ca$h-A-Mania)! I do wonder what is next for both of these talents moving forward. Priest has staled since leaving the Judgement Day and Drew seems stuck in the same cycle for a while now. Very interested to see what the summer holds for this pair.

Chairshot Pick: Drew McIntyre 7-3-1

WHO WILL BE RANDY’S OPPONENT?!?

  • AJ – Nick Aldis – Orton wins
  • Andrew – Orton and Aldis vs Solo and Tama – Orton and Aldis win
  • Dave – Someone is getting an RKO!
  • DJ – A segment w/ the Wyatt s6cks.
  • DPP – Rusev – Aldis introduces Rusev who defeats Orton.
  • Jason – Nick Aldis – You got one more in ya, bubba. Aldis wins!
  • Patrick – Nick Aldis
  • Rey – Solo then Rusev – Solo in a squash and Rusev MATCHKA(wins)
  • Rob – Nick Aldis – Aldis proves himself, Orton wins.
  • Greg – Nick Aldis – Orton beats Aldis, they shake after.

Tunney’s Take: I would really love to see a singles match between Orton and Aldis. More likely this is some type of involvement with Solo and Tama. Rusev as a surprise challenger would be cool but, I feel that would be better left for RAW. An impromptu Goldberg retirement match would be crazy and fun, yet highly unlikely and illogical. Whatever happens, best believe exactly what Dave Ungar said, “Someone is getting an RKO!”.

  • AJ – Logan Paul
  • Andrew – AJ Styles – Logan doesn’t need the rub and should stay upper mid card.
  • Dave – Logan Paul – It’s the smart move and would be a statement win for Paul.
  • DJ – Logan Paul – Kross gets involved somewhere.
  • DPP – AJ Styles – AJ wins a great high-flying match.
  • Jason – AJ Styles – Just enjoy it or get a beer, nerds.
  • Patrick – Logan Paul – Logan Paul will main-event Mania sooner than later…
  • Rey – Logan Paul – Pass the torch, my wily vet.
  • Rob – Logan Paul – Kross helps Paul win.
  • Greg – AJ Styles – Styles wins after Paul’s cheating backfires.

Tunney’s Take: Logan Paul – Logan seems to really have dedicated himself to becoming great in this business. Anyone with that type of goal must have a World title on their mind. Beating AJ at Mania will be a great springboard for Logan into the Main Event sooner than later (winks at Patrick O’Dowd).

Chairshot Pick: Logan Paul 7-4

  • AJ – Liv & Raquel
  • Andrew – Liv & Raquel – Not really a fan of Lyra, she needs more work.
  • Dave – Liv & Raquel – This Bayley and Lyra team makes no damn sense.
  • DJ – Liv & Raquel – Bayley crashes out.
  • DPP – Liv & Raquel – Bayley continues a potential heel turn tease.
  • Jason – Bayley & Lyra – Finish the story!
  • Patrick – Bayley & Lyra – The WWE doesn’t care about this matchup, so why should I?
  • Rey – Liv and Raquel – Bayley want a title but it ain’t the ones in this match.
  • Rob – Liv & Raquel – Champs retain.
  • Greg – Liv & Raquel – Liv and Raquel retain thanks to Carlito and maybe JD.

Tunney’s Take: Liv & Raquel – Liv and Raquel need to be kept as the cornerstone of the women’s tag division for a lengthier period of time. Building tag teams in this division is difficult enough, let alone without a North Star.

Chairshot Pick: Liv & Raquel 9-2

  • AJ – Cody Rhodes
  • Andrew – Cody Rhodes – They are mentioning it so much, I don’t think 17 happens.
  • Dave – Joh Cena – Record falls and we head to summer with a built-in storyline.
  • DJ – John Cena – Some kind of Final Boss involvement.
  • DPP – John Cena – Cena wins and retires on RAW.
  • Jason – John Cena – Story’s over, “Captain” BIG MATCH JOHN.
  • Patrick – John Cena – A record breaking night for Cena.
  • Rey – John Cena – They’d be really stupid to turn John just to lose. (Post-Mania: Rock, Cena, T Scott, Seth & Drew, TEAM Corporate)
  • Rob – Cody Rhodes – Cody surprises us with the W.
  • Greg – Cody Rhodes – Cody wins to piss off Rock and set the table for Cena to turn back face. Crowd is behind Cena all the way through.

Tunney’s Take: Cody Rhodes – They had me until the threat of retirement. Been there. Done that. Didn’t fall in love with it back then. I love John Cena. I love this final run. John will get his 17th just not here. I expect nothing less than an absolute GEM of a match here to close WrestleMania 41. This has all been, is, and will continue to be about Cody Rhodes. WM40 defeats Roman Reigns. WM41 defeats John Cena. WM42 defeats The Rock (The Final Boss).

Chairshot Pick: John Cena 6-5

In closing I want to thank everyone on the panel for participating with their picks! You can follow each prognosticator/podcaster on X @ the handles below. We wait all year for this so remember three things… be respectful of others, comparison is the thief of joy and HAVE FUN!

  • AJ – @PhenomenalAJB
  • Andrew – @IWCWarChief
  • Dave – @AttitudeAgg
  • DJ – @TheMindlessPod
  • DPP – @itsmeDPP
  • Jason – @JediFett
  • Patrick – @WrestlngRealist
  • Rey – @itsreycash
  • Rob – @rbonne1
  • Greg – @gregdemarco44
  • PC – @PCTunney
  • TheChairshot.com – @ChairshotMedia

For the latest, greatest and up to datest in coverage, opinions, and podcasts ALWAYS #UseYourHead and visit TheCharishot.com

Prowrestlingtees.com/TheChairshot plenty of GREAT t-shirt designs! Makes an awesome gift!!

About Chairshot Radio Network

Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

 MONDAY – Bandwagon Nerds (entertainment & popular culture)

TUESDAY – Musical Chairs (music) / Hockey Talk (NHL)

WEDNESDAY – The Greg DeMarco Show (wrestling) 

THURSDAY – POD is WAR 

FRIDAY – DWI Podcast (Drunk Wrestling Intellect)

SATURDAY – The Mindless Wrestling Podcast

SUNDAY – The Front and Center Sports Podcast / The Oddity… Keeping the news ridiculous!

CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE’s PPV/PLE history)

TheChairshot.com PRESENTS…IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends

Patrick O’Dowd’s 5X5

 


Chairshot Radio Network
Your home for the hardest hitting podcasts… Sports, Entertainment and Sports Entertainment!

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Listen on your favorite platform!

About Chairshot Radio Network

Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

 MONDAY - Bandwagon Nerds (entertainment & popular culture)

TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)

WEDNESDAY - The Greg DeMarco Show (wrestling) 

THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)

FRIDAY - DWI Podcast (Drunk Wrestling Intellect)

SATURDAY - The Mindless Wrestling Podcast

SUNDAY - The Front and Center Sports Podcast 

CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)

TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends

Patrick O'Dowd's 5X5

Classic POD is WAR


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DeMarco: Top 5 Non-Title WrestleMania Matches In WWE History

Not all WrestleMania classics had titles on the line. Dive into the top 5 non-title matches that stole the show & defined legacies. #WrestleMania #WWEHistory

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Shawn Michaels Kurt Angle WrestleMania 21

Not all WrestleMania classics had titles on the line. Dive into the top 5 non-title matches that stole the show and defined legacies.

WrestleMania is the Showcase Of The Immortals, but it’s not always the championship matches that steal the show—or define careers. In fact, some of the most iconic, business-defining, and emotionally resonant contests at the Grandest Stage of Them All didn’t feature a title at all. These matches succeeded because of character work, in-ring execution, and the kind of storytelling that sells tickets and moves merch.

Here are the five best non-title matches in WrestleMania history—at least, according to me!


5. The Rock vs. Hulk Hogan – WrestleMania X8 (2002)

This was never going to be a five-star technical clinic—but it was always going to be the moment. “Icon vs. Icon” was a tagline, sure, but it was also the reality: the biggest star of the ‘80s vs. the biggest star of the Attitude Era. And Toronto turned it into magic. Hogan walked in a heel but walked out immortal (again), with the SkyDome shaking on every punch, every look, every gesture.

What made this work was its self-awareness. Rock and Hogan read the crowd and flipped roles mid-match—Rock became the arrogant aggressor while Hogan Hulked Up to thunderous applause. It’s not often a non-title match headlines a card emotionally the way this one did, but it dominated every headline and highlight reel.


4. Owen Hart vs. Bret Hart – WrestleMania X (1994)

Sibling rivalries don’t usually lead to technical masterpieces, but then again, this wasn’t your average family drama. Owen and Bret opened WrestleMania X with a wrestling clinic that stood tall over a night packed with title changes. Owen needed to prove he was more than Bret’s little brother, and he did it by out-wrestling the best wrestler in the company. Clean. One-two-three.

It wasn’t just a great match—it was perfect storytelling. Owen’s victory, contrasted with Bret’s later world title win, set the tone for an entire year of brother-vs-brother tension. Bret became champion, but Owen had the moral victory—and all the bragging rights. This is proof that opening matches can steal the show.


3. The Undertaker vs. Shawn Michaels – WrestleMania 25 (2009)

If WrestleMania moments could be trademarked, this match would be the reason why. The Undertaker vs. Shawn Michaels wasn’t about championships—it was about legacy. Michaels wanted to be the man who ended The Streak. The build was steeped in biblical imagery: light vs. dark, heaven vs. hell. And the match? Pure perfection. Each man brought everything they had—near-falls, psychology, reversals that had 70,000+ people gasping in unison.

It was 30 minutes of generational storytelling that transcended pro wrestling. And here’s the kicker—it wasn’t even the main event. Yet it dwarfed everything that followed. Meltzer gave it 4.75 stars, fans gave it their hearts, and WWE gave it a sequel the next year. A match so good it forced the company to run it back—because lightning actually struck.

Now, if THIS MATCH is #3, what could possible be #2 and #1…


2. Bret Hart vs. “Stone Cold” Steve Austin – WrestleMania 13 (1997)

This wasn’t just a match—it was the turning point of an era. The Submission Match between Bret Hart and Steve Austin was as violent as it was poetic, with Ken Shamrock enforcing the rules and the Chicago crowd growing more frenzied by the second. The brilliance? The shift. Bret Hart, the traditionalist hero, grew darker and more self-righteous by the second, while the disrespectful anti-hero Austin refused to quit, even when drowning in his own blood. There was no title on the line, but the stakes felt bigger than gold.

The infamous double turn changed the business. Austin’s defiance turned him into the voice of a new generation of fans—blue collar, anti-authority, Attitude Era. Meanwhile, Bret would go on to lead the heel Hart Foundation. WWE didn’t need a championship to create a moment that catapulted Austin into superstardom and ignited the company’s hottest era. This match is business-first booking at its absolute best.


1. Kurt Angle vs. Shawn Michaels – WrestleMania 21 (2005)

Dream matches often disappoint. This one didn’t. At WrestleMania 21, Olympic gold medalist Kurt Angle went hold-for-hold and spot-for-spot with Mr. WrestleMania himself, and together they delivered a masterclass in in-ring psychology. Every sequence had stakes, every near-fall had meaning. It was a stylistic war: Michaels’ heart vs. Angle’s intensity.

Angle forcing Michaels to tap was a statement—it told fans that pure wrestling, not just spectacle, could still main-event caliber storytelling without any need for a title. Michaels sold the ankle lock like death, and Angle’s post-match collapse sold the moment as a hard-fought war. This is the kind of match that keeps purists up at night, smiling, and leaves the storytelling fans like myself as happy as can be!


10 Honorable Mentions (Not Honorable, Just For The Heck Of It)

  • Edge vs. Mick Foley – WrestleMania 22 (2006)
    A hardcore war that solidified Edge as a top-tier main eventer. That flaming table spear is still played in every Edge highlight reel.

  • AJ Styles vs. Shane McMahon – WrestleMania 33 (2017)
    Everyone expected smoke and mirrors—what they got was a surprisingly technical, high-energy opener that kicked off the show right.

  • The Undertaker vs. Triple H – WrestleMania 28 (2012)
    “End of an Era” wasn’t just a tagline. The Hell in a Cell match, with HBK as referee, was a brutal epilogue to a generation’s legacy.

  • Shawn Michaels vs. Chris Jericho – WrestleMania XIX (2003)
    A student-teacher battle of wills. Jericho’s low blow post-match was the perfect heel punctuation to a career-defining contest.

  • Randy Orton vs. Seth Rollins – WrestleMania 31 (2015)
    The greatest RKO of all time. That curb stomp reversal belongs in a museum.

  • Floyd Mayweather vs. Big Show – WrestleMania XXIV (2008)
    More sports-entertainment than wrestling, but a crossover moment that made mainstream headlines and paid off with a great finish.

  • Roddy Piper vs. Adrian Adonis – WrestleMania III (1987)
    A retirement match with big heat, a hot crowd, and Piper walking off into the sunset (for a minute).

  • The Firefly Funhouse Match – John Cena vs. Bray Wyatt – WrestleMania 36 (2020)
    Cinematic weirdness at its best. A meta masterstroke that broke Cena down in layers.

  • Bad Bunny & Damian Priest vs. The Miz & John Morrison – WrestleMania 37 (2021)
    Bad Bunny stunned everyone. He didn’t just belong—he elevated the show.

  • Rey Mysterio vs. Dominik Mysterio – WrestleMania 39 (2023)
    Father vs. son in a grudge match that played perfectly off real-life drama and Hall of Fame weekend emotions.


Some of these matches shaped legacies. Others shifted eras. But all of them proved that the most memorable moments at WrestleMania don’t need a title—they just need truth in the storytelling and fire in the execution.

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