Opinion
The Paradox of the Wrestling War in 2021
The IWC has been talking about a certain Friday Night and what numbers matter. Tommy Starr chimes in with his perspective on this “war”.
“War is peace… freedom is slavery… ignorance is strength.” These are among George Orwell’s key three slogans in his novel 1984, which exemplify the ideology that when one has the power to lull individuals into false senses of security, they will blissfully ignore truth and reality to serve a perpetual agenda.
Since the inception of AEW, wrestling media has insisted on this idealistic narrative of a born-again “Monday Night Wars” comparative to that of a bygone era of professional wrestling that has not been seen since and will never be seen again. For one reason or another, modern wrestling fans have bought into this impractical religious doctrine hook, line, and sinker, despite statistical evidence that contradict this ideology.
To put this in perspective, if there is a genuine wrestling “war” in the wrestling market today, it is not merely a war of the companies of AEW vs. WWE, rather it is a frivolous war between the oppositional fans of AEW and WWE. The center of authority that continues to drive this animosity amongst the opposing fan bases rests at the helm of the wrestling media and the individuals within the business itself. The manipulative narrative of the wrestling media and wrestlers in the business have managed to perpetrate a falsified creed that AEW and WWE are “at war.” It is interesting to note that this blanket statement hedges the particular element of what both companies are at war with. The common implication is the war of competition, particularly competition for viewership. And while this narrative carries some validity, it misses the key detail of what this abstractive war revolves around. It is a waging fight among AEW and WWE fans to try and claim superiority over the other, despite the apparent truth that both sides are failing to expand beyond their niche audiences. Hence, neither party can credibly claim any form of superiority. In essence, this religious irrationality to suggest that one company is directly “winning” over the other continues to miss the essential endgame of what winning a war truly looks like.
In the business world, “smart companies” understand and invest in long-term strategies of acknowledging that when they lose small battles, they allow their opposition to enjoy those smaller victories; meanwhile, they do not allow those battle losses to obstruct their long-standing progress. So contextually, AEW would be wiser to accept that their Friday night edition of Rampage show running head to head with SmackDown lost in overall viewership numbers by approximately 288,000 viewers, despite the fact that not only was SmackDown running on a different network due to Fox coverage of the 2021 American League Championship Series, but that AEW Rampage had actually gained viewership from the previous week by about 15.14%. Instead, wrestling media continues to propagate that overall viewership is subordinate to what truly matters in this equation, that being the key male 18-49 demographic. What this discounts is that when one analyzes actual numbers, both shows essentially tied in the target 18-49 demographic at a 0.24.
A strategic business owner obsessed with “winning wars” understands his opposition’s leader and avoids engaging in projecting irrational and petty beliefs in order to stir up his or her army. Rather, it would be wiser to quietly and cautiously observe the opposition’s decision-making to effectively counter-program and capture the attention of potential consumers. This does not bode well for Tony Khan when he engages in social media warfare with the opposition to try and stoke a fire that merely exists in a metaphorical fantasy. All the while, the rival niche audiences partake in nonsensical arguments over which organization “won” a war that has not, does not, and will not exist, despite a genuine hope that professional wrestling will ever reach that level of popularity again worth necessitating a war.
A true and authentic wrestling war in today’s culture should be the fight to reassemble a lost and/or new audience. Per discussion of a lost audience, that insinuates both parties fight for the admiration and trust of disgruntled audiences that have since tuned the product off from their habitual consumption. Arguably, this can be seen as a lost cause, considering most of these wrestling fans have long since distanced themselves from professional wrestling. However, a business that can successfully earn back that trust of disassociated consumers is a fruitful investment. Catering to loyal and clinging fan bases may be short-term goals, but they are not expansive business strategies. And based on the weekly viewership numbers, ratings, and key demos for both parties, AEW and WWE continue to cater short-term appeal to their niche audiences instead of investing in long-term strategic outreach to new audiences. The art of mastery on this level is a war worth fighting for.
Sources:
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Casey, C. (2021, October 18). Who won Friday night’s ratings battle between WWE smackdown and AEW Rampage? WWE. Retrieved October 20, 2021, from https://comicbook.com/wwe/news/wwe-smackdown-aew-rampage-oct-15-ratings-war-who-win-tied-demographic-smackdown-wins-audience/.
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Feloni, R. (2014, August 14). 33 war strategies that will help you win in business. Business Insider. Retrieved October 20, 2021, from https://www.businessinsider.com/war-strategies-to-win-in-business-2014-8.
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Thurston, B. (2021, January 15). Key demo and total audience: What are they and how much do they matter? Wrestlenomics. Retrieved October 20, 2021, from https://wrestlenomics.com/2020/07/14/key-demo-and-total-audience-what-are-they-and-how-much-do-they-matter/#:~:text=With%20a%20new%20head%2Dto,advertisers%20to%20the%20programs’%20networks.
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)
TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O'Dowd's 5X5
Classic POD is WAR
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
Opinion
Chairshot Staff Picks: Money In The Bank
Extra, extra read all about it… Chairshot Staff picks are in!!!
Sing it with me… money money money money moneeeeeeeeeyeeeeee… everybody’s got a price! MONEY IN THE BANK is here!!! How money will our staff picks be?!?
- AJ – Roxanne Perez
- Andrew – Stephanie Vaquer – *Bubba Sparxxx Impression* I don’t tell stories, I let them tell theyself.
- Dave – Guilia – A stacked field but I just like her here.
- DJ – Naomi
- DPP – Roxanne Perez
- Jason – Alexa Bliss
- Patrick – Roxanne Perez
- Rey – Naomi – If Naomi loses, we riot!
- Rob – Naomi
- Greg – Alexa Bliss – Bliss has had huge reactions since returning and is moving a ton of merch. While I can see them wanting to build Roxanne Perez, Giulia, or Stephanie Vaquer, I think Alexa Bliss.
Tunney’s Take: Rhea Ripley – I’ll make my case short and sweet… Mami in the Bank! You can’t leave that money on the table.
Chairshot Pick – Tie – Naomi 3 & Roxanne Perez 3 (Alexa Bliss 2, Giulia 1, Rhea Ripley 1, Stephanie Vaquer 1)
- AJ – LA Knight
- Andrew – El Grande Americano – Feels correct given his push and the fact he’s over.
- Dave – Seth Rollins – Got to push that new faction.
- DJ – LA Knight
- DPP – El Grande Americano
- Jason – LA Knight
- Patrick – Solo Sikoa
- Rey – LA Knight – Looks like another push, and he does have history with Cena.
- Rob – Solo Sikoa
- Greg – Seth Rollins – This company is extremely high in the El Grande Americano gimmick, but this match comes down to Seth Rollins or LA Knight. Given the Rollins storyline, it’s his briefcase to win.
Tunney’s Take: El Grande Americano – Picture this: Chad Gable wins the AAA Mega Championship and El Grande Americano wins MITB! WHAT A SATURDAY in LA!!!
Chairshot Pick – LA Knight 4 (El Grande Americano 3, Seth Rollins 2, Solo Sikoa 2)
- AJ – Becky Lynch – Sadly
- Andrew – Becky Lynch – I still don’t care about Lyra.
- Dave – Lyra Valkyria – Starting to warm up to her and Becky has a lot to do with that.
- DJ – Lyra Valkyria
- DPP – Becky Lynch
- Jason – Becky Lynch
- Patrick – Lyra Valkyria
- Rey – Becky Lynch – Put some fire on the Irish Beef.
- Rob – Becky Lynch
- Greg – Becky Lynch – I don’t think you do a rematch here just to have Becky lose again. Unless Bayley shows up to help Lyra.
Tunney’s Take: Becky Lynch – A big part of me feels that winning this title checks off a major box for Becks in her HOF career.
Chairshot Pick – Becky Lynch 8-3
- AJ – Cena & Paul
- Andrew – Rhodes & Uso – Easy way for Cena to lose without eating the pinfall.
- Dave – Rhodes & Uso – Get the QB back on the winning track.
- DJ – Rhodes & Uso
- DPP – Rhodes & Uso
- Jason – Cena & Paul
- Patrick – Cena & Paul
- Rey – Rhodes & Uso – Heels usually lose these kinds of matches. Logan takes the pin.
- Rob – Cena & Paul
- Greg – Rhodes & Uso – I hope Jey isn’t an afterthought here like Cody was last fall when he was paired up with Roman. I think Cody pins Cena to set up Cody-Cena 2 at SummerSlam.
Tunney’s Take: Cena & Paul – I don’t think Cena is involved in another loss until he loses the WWE Championship. I also think Logan Paul is NOT done trying to capture Jey Uso’s World Heavyweight Championship. …Travis Scott in the house?
Chairshot Pick – 6-5 Rhodes & Uso
In closing I want to thank everyone on the panel for participating with their picks! You can follow each prognosticator/podcaster on X @ the handles below. We all enjoy Pro Wrestling so remember three things… be respectful of others, comparison is the thief of joy and HAVE FUN!
- AJ – @PhenomenalAJB
- Andrew – @IWCWarChief
- Dave – @AttitudeAgg
- DJ – @TheMindlessPod
- DPP – @itsmeDPP
- Jason – @JediFett
- Patrick – @WrestlngRealist
- Rey – @itsreycash
- Rob – @rbonne1
- Greg – @gregdemarco44
- PC – @PCTunney
- TheChairshot.com – @ChairshotMedia
prowrestlingtees.com/TheChairshot – a PLETHORA of GREAT designs…MAKES A GREAT GIFT!
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY – Bandwagon Nerds (entertainment & popular culture)
TUESDAY – 4 Corners Podcast (sports)
WEDNESDAY – The Greg DeMarco Show (wrestling)
THURSDAY – POD is WAR (Los Tres Friends)
FRIDAY – DWI Podcast (Drunk Wrestling Intellect)
SATURDAY – The Mindless Wrestling Podcast
SUNDAY – Keeping the news ridiculous… The Oddity / The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE’s PPV/PLE history)
TheChairshot.com PRESENTS…IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O’Dowd’s 5X5
Classic POD is WAR
Chairshot Radio Network
Your home for the hardest hitting podcasts… Sports, Entertainment and Sports Entertainment!
Listen on your favorite platform!
iTunes | iHeart Radio | Google Play | Spotify
Listen, like, subscribe, and share!
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)
TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O'Dowd's 5X5
Classic POD is WAR
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
May is upon us and with that, so is Backlash from St. Louis! What does the first PLE after WrestleMania have in store for the WWE Universe? Let’s see if the Chairshot Staff can properly interpret the crystal ball of rasslin’ future.
- AJ – Pat MacAfee – Gunther has to start losing control and who better than an announcer.
- Andrew – Pat MacAfee – Goldberg getting involved does seem correct here.
- Dave – Gunther – He’s not losing to a broadcaster.
- DJ – Gunther – Pat is sent to the shadow realm until football season is over.
- DPP – Gunther – Post match beat down leads to Pat time off.
- Jason – Gunther – One massive spot and or bump from Pat.
- Patrick – Gunther
- Rey – Gunther – RIP MacAfee, t’was a good life.
- Rob – Gunther
- Greg – Pat MacAfee – Why? Goooooldbeeerrrrrgggggg!
Tunney’s Take: Gunther – Seems like the right pick here. Pat may be getting some time off and Gunther needs more heat.
Chairshot Pick – GUNTHER 8-3
- AJ – Lyra Valkyria – Becky’s hopefully putting her over, still mad about Dakota.
- Andrew – Becky Lynch – I have no real interest in Lyra currently.
- Dave – Becky Lynch – Lyra is boring AF!
- DJ – Lyra Valkyria – Bayley interferes.
- DPP – Becky Lynch – Becky cheats and steals the title.
- Jason – Lyra Valkyria – Bayley costs Becks.
- Patrick – Becky Lynch
- Rey – Becky Lynch – Story needs to jump up a bit, Becky Charlotte’s Lyra.
- Rob – Lyra Valkyria
- Greg – Becky Lynch – It’s been fun, Lyra. (It kinda hasn’t)
Tunney’s Take: Lyra Valkyria – Bayley’s interference should set up some type of program with Becky as we head towards Summer(Slam).
Chairshot Pick – BECKY LYNCH 6-5
- AJ – Jacob Fatu – Great way to put him over w/ two former WHCs and LA Knight.
- Andrew – Jacob Fatu – He’s Jacob Fatu!
- Dave – Jacob Fatu – Too soon to pull the belt off him.
- DJ – Jacob Fatu – Priest and LA can’t decide who’s is bigger.
- DPP – Jacob Fatu – Your hardcore match, tables and chairs involved.
- Jason – Jacob Fatu – The Champ retains due to or in spite of Solo.
- Patrick – Jacob Fatu
- Rey – Jacob Fatu – All gas. No brakes. Ain’t losing.
- Rob – Jacob Fatu
- Greg – Jacob Fatu – Someone from The Samoan Dynasty ain’t winning a title just to drop it.
Tunney’s Take: Jacob Fatu – Uncle Mo is on Fatu’s side and other than Knight, I don’t see Drew or Priest holding the US title in the current circumstances of this title’s landscape.
Chairshot Pick – JACOB FATU 11-0
- AJ – Dominic Mysterio – Judgement Day shenanigans just leading up to Finn turning on Dom later.
- Andrew – Penta – Dom’s fine having a short reign, could also work for pushing AAA.
- Dave – Dominic Mysterio – He’s probably more over than Penta.
- DJ – Dominic Mysterio – Dirty Dom takes home the gold and the girl.
- DPP – Dominic Mysterio – Big Head helps Dom pull out the win.
- Jason – Dominic Mysterio – By hook and crook.
- Patrick – Dominic Mysterio
- Rey – Dominic Mysterio – Latino Heat keeps burning. Finn gets closer to the edge.
- Rob – Dominic Mysterio
- Greg – Dominic Mysterio – Someone from The Guerrero Dynasty ain’t winning a title just to drop it.
Tunney’s Take: Dominic Mysterio – That belt looks good with the king of chicken tendys. I can see Penta and Rey reforming as a tag team sooner than later.
Chairshot Pick – DOMINIC MYSTERIO 10-1
- AJ – John Cena – Why? Cena wins, lol.
- Andrew – John Cena – Shenanigans ensue so it’s not a clean win.
- Dave – John Cena – The last time is now.
- DJ – John Cena – Randy hears voices telling him he needs an Attitude Adjustment.
- DPP – John Cena – Cena tries to cheat but the ref doesn’t call for a DQ.
- Jason – John Cena – Nefarious means, Randy not ready for Evil John Cena.
- Patrick – John Cena
- Rey – John Cena – Cena just counting down the dates. Should be fun though.
- Rob – John Cena
- Greg – John Cena – You know they want Cody to be the hero in the end.
Tunney’s Take: Randy Orton – Once upon a time Randy got himself intentionally disqualified and it cost John. Saturday, history repeats itself with a 180-degree twist. Cena retains via Orton DQ victory. This time, Travis Scott’s appearance takes care of that task.
Chairshot Pick – JOHN CENA 10-1
In closing I want to thank everyone on the panel for participating with their picks! You can follow each prognosticator/podcaster on X @ the handles below. We all enjoy Pro Wrestling so remember three things… be respectful of others, comparison is the thief of joy and HAVE FUN!
- AJ – @PhenomenalAJB
- Andrew – @IWCWarChief
- Dave – @AttitudeAgg
- DJ – @TheMindlessPod
- DPP – @itsmeDPP
- Jason – @JediFett
- Patrick – @WrestlngRealist
- Rey – @itsreycash
- Rob – @rbonne1
- Greg – @gregdemarco44
- PC – @PCTunney
- TheChairshot.com – @ChairshotMedia
prowrestlingtees.com/TheChairshot – a PLETHORA of GREAT designs…MAKES A GREAT GIFT!
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY – Bandwagon Nerds (entertainment & popular culture)
TUESDAY – 4 Corners Podcast (sports)
WEDNESDAY – The Greg DeMarco Show (wrestling)
THURSDAY – POD is WAR (Los Tres Friends)
FRIDAY – DWI Podcast (Drunk Wrestling Intellect)
SATURDAY – The Mindless Wrestling Podcast
SUNDAY – Keeping the news ridiculous… The Oddity / The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE’s PPV/PLE history)
TheChairshot.com PRESENTS…IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O’Dowd’s 5X5
Classic POD is WAR
Chairshot Radio Network
Your home for the hardest hitting podcasts… Sports, Entertainment and Sports Entertainment!
Listen on your favorite platform!
iTunes | iHeart Radio | Google Play | Spotify
Listen, like, subscribe, and share!
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)
TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O'Dowd's 5X5
Classic POD is WAR
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
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