Opinion
Andrew’s Impact Wrestling YouTube Ratings & Analysis (3/22/2019)
Andrew tales a look at the YouTube performance for this week’s IMPACT! How did it match up after disappointing Twitch views?
A look at the YouTube performance for this week’s IMPACT!
As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for wrestling. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.
As you’ve become accustomed to this with WWE product, let’s continue the Impact YouTube! Here is this week’s IMPACT YouTube Report, compiled approximately 48 hours after IMPACT went off the air:
- The VIOLENT Debut of a New Member of oVe! | IMPACT! Highlights Mar 22, 2019 – 353k
- Top 5 Must-See Moments from IMPACT Wrestling for Mar 22, 2019 | IMPACT! Highlights Mar 22, 2019 – 99k
- Johnny & Taya Explain Their Despicable Betrayal of Brian Cage | IMPACT! Highlights Mar 22, 2019 – 93k
- Scarlett Bordeaux vs Glenn Gilbertti NEXT WEEK on IMPACT Wrestling: Against All Odds! – 50k
- Gail Kim Interrupted by a VICIOUS Brawl Between LAX & Lucha Bros! | IMPACT! Highlights Mar 22, 2019 – 47k
Ratings Analysis:
Well…last week and this week have surprised me. Not only for what ranked first, but by how much. I didn’t realize Sawyer Fulton had that much of a following, or again, the tag line is enticing with Debut and Violent. But either way, Sami and oVe have been a solid proven commodity for generating buzz and attention, so I suppose after the initial shock of how many people clicked it, it makes some sense. But damn, 3 times as many views as second place. Wow.
The Top 5 truncated highlight reel comes in second. These always seem to do fairly well, and good for them? Not much to extrapolate from people enjoying abridged versions of things. Ask Team Four Star or Little Kuriboh, abridged things are great.
For as monotone as he is, and how much the IWC reaction is basically what he was complaining about in his promo, he still keeps pulling good numbers. Johnny does cut a better promo as a heel, but he’s still hard to sit through. But hey, it’s bringing eyeballs, so that’s something.
Scarlett and Glenn promo video gets a little love. Scarlett is one of the hottest things in wrestling currently and Glenn does have a degree of celebrity, as well as being great in his role. Even though the only thing that makes sense is Scarlett winning next week, Glenn has been a great addition to the show this past month.
Gail Gail Gail, well now. Gail is one of the best female wrestlers ever, and LAX/Lucha Bros decided to brawl all in the same video. There’s so much to peak a little interest that it makes complete sense why it made the Top 5. Lucha Bros are on fire currently, LAX is always a draw and Gail is Gail, so I’m a little surprised this wasn’t higher.
Overall Views:
- 2.1.2019 – 311,000
- 2.8.2019 – 293,000
- 2.15.2019 – 396,000
- 2.22.2019 – 368,000
- 3.1.2019 – 354,000
- 3.8.2019 – 439,000
- 3.15.2019 – 616,000
- 3.22.2019 – 642,000
Again we see a jump in numbers. Since the show did it’s lowest Twitch views of the year, I guess it makes sense that more people would be going to YouTube to try and catch up since there is no legal VOD service unless you DVR/On Demand the show from Pursuit…but you’d need Pursuit in the first place.
So with all that, the number could’ve been higher since the NCAA tournament was in full swing, thus distracting some potential viewers. All in all, this is nice to see interest in Impact, though it waned, didn’t go away completely…and seems to be bouncing back a little. With such a limited TV reach and hit or miss Twitch numbers, any amount of increased interest is a positive step.
As is tradition, the number 1 video:
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Opinion
Chris King: The Wyatt Sicks’ Wasted Potential By WWE
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
Chris King takes a look at the WWE and their wasted potential of Uncle Howdy and the Wyatt Sicks faction.
It’s that time of the year again, folks; it’s unfortunate and downright awful that so many WWE superstars got released today. I’m not going to list all of them, but I am going to talk about one of my favorite factions,
The Wyatt Sicks. Nikki Cross, Joe Gacy, Erik Rowan, and Bo Dallas (Uncle Howdy) were something special. After Bo’s brother Bray Wyatt’s tragic passing, WWE felt like there was a hole that needed to be filled. Wyatt was one of the most creative and brilliant characters, and Bo would be taking over his brother’s concept and bringing it to life. In 2024, at the end of an incredible documentary highlighting Wyatt’s career and struggles, Bo appeared on the screen portrayed as Uncle Howdy. The last time Uncle Howdy was seen on-screen was at the 2023 Royal Rumble, where Wyatt defeated LA Knight in a Pitch Black Match. Howdy jumped off a structure onto Knight.
This post-credit scene sparked so much speculation and excitement that Wyatt’s brother would carry on his legacy and possibly debut the faction that was Wyatt’s concept. On the June 17th episode of Monday Night Raw, The Wyatt Sicks made their dramatic debut ,destroying the backstage area as well as “murdering” Chad Gable. It was such an iconic arrival for Howdy as he made his menacing walk from the back into the audience who were chanting “Holy Shit.” The Sicks and American Made (Chad Gable and The Creed Brothers) battled for months, with The Sicks being victorious. On the September 9th episode of Raw, The Sicks defeated them, with Howdy getting the win with Sister Abigail.
The following year, The Sicks would move over to Friday Night SmackDown, and it seemed like WWE had a plan in place. They would win the tag team championships from The Street Profits and start to look dominant. Now, what should have happened next is Howdy should have won the United States title. The Sicks could have held all the gold over on the blue brand, but it never happened. The Sicks entered into a never-ending feud with The MFT’s (Solo Sikoa, Tama Tonga, Tonga Loa, JC Mateo, and Talla Tonga.) It started off exciting, and the WWE Universe was red-hot for their interactions.
After months of repetitive matches and The MFT’s stealing their lantern, the feud grew tiresome and boring. Even Tama asked Solo why they are still holding onto the lantern, as it was destroying them as a whole. Finally on the SmackDown before Mania, Tama
gave the lantern back to Howdy against Solo’s wishes. Please explain to me why both factions fought almost every single week instead of just having one final blowoff match at WrestleMania.
It should have been either a massive street fight or a falls count anywhere match on the grandest stage of them all. Instead, it turned into a meaningless week-after-week extravaganza that benefited no one. The MFTs won the rivalry, and The Sicks don’t even work for WWE anymore. This was the same criminalized creative process that Wyatt dealt with during his first run in the company.
We’ll never know how much of a dangerous force The Wyatt Sicks could have been in the WWE. For all their careers’ sake, I hope they stay far away from the company for as long as possible. Every superstar that was cut deserves better!
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Opinion
Chris King: Bloodline Saga: Is This the Right Call For WWE?
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Chris King questions the WWE’s logic in setting up Jacob Fatu as the next challenger for World Heavyweight Champion Roman Reigns
Roman Reigns is once again World Heavyweight Champion after his dominant win over CM Punk at WrestleMania 42. On the following night on Monday Night Raw, The OG Bloodline came back together as a well-oiled machine as The Usos stood side by side with Roman. With the WWE Universe asking who would be the first to challenge “The Tribal Chief,” Jacob Fatu shocked the world by answering the call.
Fatu is running hot after his impressive win over Drew McIntyre and feels like he is ready to become the new world champion. This bloodline segment ended Raw, and it picked right back up on SmackDown with even Solo Sikoa and the MFTs involved. This is now two shows that have been centered around The Bloodline saga, and it’s made me question whether or not WWE should be retelling this story.
The Bloodline (Roman Reigns, The Usos, and Solo Sikoa) ran WWE for over four years as Reigns’ henchmen, doing his dirty work to retain his title. Even though Roman has declared he doesn’t want Jey and Jimmy to serve him, it sure seems like WWE are spinning their wheels. Fatu could add a whole new chapter into the story, even if he’s not able to beat Roman at Backlash. “The Samoan Werewolf” could be forced to do the same thing as Jey did all those years ago and fall in line.
In my opinion, I feel like Fatu should be challenging for the Undisputed WWE Championship because that’s a title I feel like he should win. I understand standing up to your blood and trying to prove you’re the best, but I don’t think this is the right move. It feels like 2022 all over again, as The Bloodline is the central focus on both shows. If Fatu doesn’t win, what happens to all his momentum he’s been building over the last two years?
Why did WWE make this the best choice for storyline purposes? Why couldn’t creative have come up with a different challenger for Roman? There are so many other superstars that could challenge The Tribal Chief, such as Rusev, Bron Breakker, Gunther, or even a returning Sheamus.
I just can’t help but question WWE’s logic here, and it kind of reminds me of all the times The Shield reunited. Could WWE be pushing the same storyline too many times here? Could the WWE Universe get tired of this rinse and repeat cycle of The Bloodline Saga?
Are we about to see all the weekly episodes solely focused on The Bloodline again? Will it be cinema… Yes. Is there still money in The Bloodline… Yes. Was it the right call? That’s to be determined!
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