Opinion
DeMarco: A Look At The Ratings Potential For AEW & NXT
Greg DeMarco takes a dive into the potential ratings glory that could be achieved by AEW & NXT on Wednesday nights. What’s realistic? And will TNT & USA be happy?
Greg DeMarco takes a dive into the potential ratings glory that could be achieved by AEW & NXT on Wednesday nights. What’s realistic? And will TNT & USA be happy?
We are just weeks away from the return of a “war” in the televised wrestling landscape. The Monday Night Wars say WWE Monday Night Raw and WCW Monday Nitro battle it out for the eyeballs of wrestling fans throughout the country (and world). WWE would ultimately win, and now we have all of the WCW content available to stream on the WWE Network for just $9.99.
Now we are embarking on a new war, the Wednesday Night Wars! This time around the role of WCW is being played by All Elite Wrestling, the Khan family owned upstart run by Cody Rhodes, The Young Bucks, Kenny Omega, and Brandi Rhodes. And the opposition isn’t WWE, as Vince McMahon is sending Triple H into battle when NXT defends the honor of Titan Sports against wrestling’s “new girl.”
On Thursday, October 3, 2019, we will have ratings data for both wrestling shows, and for the first time in forever we can argue over the validity of TV ratings when comparing shows that went head-to-head! That’s exciting for the fan in me, even if I now better. The landscape of television is completely different from the Monday Night Wars, thanks to advancements in digital video recording, streaming networks, and a whole slew of people cutting the cord. Comparing the Wednesday Night Wars to the Monday Night Wars is like comparing apples to softballs–it’s silly.
But when has silly stopped a wrestling fan from doing….well, anything! 🙂
But it’s important to remember that while each company wants to beat the other (and they really really really do), the true barometer of success comes from the networks they are answering to. For WWE, it’s the USA Network, the company’s largest historical partner who paid somewhere between $30 million and $90 million for the rights to NXT, making the yellow and black brand a profitable entity for WWE. For AEW, it’s TNT, the former home of WCW Nitro and broadcast partner who paid basically nothing (outside of production costs) for AEW content.
I mean right there it’s obvious to me that we can’t actually compare these, as their TV deals are so different–and expectations will be, too! But like I said, when has silly ever stopped us???
What does history tell us?
NXT made it’s broadcast debut on the USA Network on December 13, 2017 as part of WWE Week. The broadcast aired at 7 PM eastern time (and hour earlier than what NXT will do starting on September 18) and was only an hour long (it will be two hours this time around). According to ShowBuzzDaily, that show drew a .27 demographic rating and 841k total viewers. That was good enough for the show to come in 22nd for the night on all of cable. On that night, the Top 150 was topped by two NBA basketball games.
For a comparison, that week’s Raw drew 2.68 million viewers. This week’s Raw drew an average of 2.53 million viewers. That is a drop off of less than 1%, so it’s reasonable to expect NXT to do a number around the same 841k it did in December 2017. That’s not including the boost NXT is receiving on WWE television, and the increased profile of the show/brand as a whole.
For AEW, we have no historical data to go on, but I think it’s safe to assume it can do close to that number…maybe that 841K is the upper limit. I would set the lower limit at 400k viewers, even though I expect it to beat that mark.
What are USA and TNT drawing on Wednesdays now?
I am glad you asked, because that is a key answer we all need. Beating the other wrestling show is great, but beating the show you replaced on the same network at the same timeslot is more than great–it’s a license to print money!
Let’s take a take a look at the past few weeks of data for USA and TNT:
Wednesday, August 28
- USA Network’s top show: Suits Retrospective at 8:30 PM drew 808k viewers for a .16 demo rating, finishing at #22 for the night
- TNT’s top show: BR Football Match Day at 2:00 PM drew 128k viewers for a .04 demo rating, finishing 141 for the night
Wednesday, August 21
- USA Network’s top show: Suits at 9:00 PM drew 1.050 million viewers for a .20 demo rating, finishing at #25 for the night
- TNT’s top show: I don’t know! TNT failed to crack the Top 150 on this day
Wednesday, August 14
- USA Network’s top show: Suits at 9:00 PM drew 955 million viewers for a .21 demo rating, finishing at #22 for the night
- TNT’s top show: UEFA Super Cup Soccer at 2:42 PM drew 316k viewers for a .14 demo rating, finishing at #42
What does it all mean, Greg?
Here is what I learned: the networks are going to be very happy with NXT and AEW. It’s reasonable to expect the NXT product to push for 1 million eyeballs, and finishing in the Top 20%. Even if NXT draws 841k viewers, it would be a tremendous success for the alternate selection in WWE. If AEW draws 400k, Turner is going to be happy as they’re barely paying for the content, and the show cracked the Top 150 (maybe even the Top 100).
The historical numbers seem to bode well for NXT and AEW. Despite popular belief, more people know NXT, a fact that even Twitter follower counts can confirm. Plus NXT is getting a two week head start, and I expect them to load up the October 2 show to a Takeover quality.
The easiest way to sum it all up? Focus on what’s important, and that’s the boost AEW and NXT are providing for their network. Both networks will see significant ROI (return on investment) even if there is one clear cut winner early.
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Opinion
TheChairshot.com PRESENTS: WWE Bash In Berlin Immediate Reactions
Join DJ and Tunney for their immediate reactions to WWE Bash in Berlin. For the latest, greatest and up to datest, ALWAYS #UseYourHead and visit THECHAIRSHOT.COM
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About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY – Bandwagon Nerds (entertainment & popular culture)
TUESDAY – Musical Chairs (music) / Hockey Talk (NHL)
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CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE’s PPV/PLE history)
TheChairshot.com PRESENTS…IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O’Dowd’s 5X5
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About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
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CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)
TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O'Dowd's 5X5
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Opinion
AJ’s Top 3 Favorite SummerSlams
AJ is back with his annual opinion article, and this time the SummerSlam buzz got him wondering about his personal Top 3.
It’s been a while since I have done any form of writing and SummerSlam is this Saturday. Of all the SummerSlams I’ve seen over the years; which ones are my favorites? While it’s not a revolutionary idea, I figured everyone loves to debate favorites of well, anything. Don’t worry though because this isn’t just going to be pure recency bias. I’ve watched the majority of them so with the ones I put on the list, it hit me more in some way shape or form whether it was story, a really good match or it just felt like a solid event.
At least this proves WWE is trending in a good direction for me, when it gets the ol’ brain juices flowing just because a show is around the corner!
#3: 2022 (Ol’ Brock Lesnar Has A Farm)
Starting off the show, we get Bianca looking for a rematch against Becky from last years SummerSlam and it was better than the 21 second affair that everyone claims was a squash. This time Bianca holds her own and beats the Man in a fairly decent match, good way to get the event started. Next up is the heat seeking missile, Logan Paul against the former heat seeking missile because, well he wasn’t cut out for it and wasn’t a guy in everyone’s eyes, The Miz. After they had their blow off at Mania with Logan coming out on top which… isn’t awful, I just don’t like Logan Paul because he has that dude bro aura and swagger to make him more hateable than any other person on the card. Which I suppose is his gimmick…so…kudos?
First Championship match is for the US Championship and it’s as expected that in Theory, he should never beat someone to the caliber of Bobby Lashley which is no surprise. Dominik and Rey still back when Dom wanted the good fight against the Judgement Day before joining them later. The former Colts players, which they hammered it dahn in this match up showed that the canal swimming, trash talkin’, podcastin’, current RAW Color Commentatin’ goofball we all love, Pat McAfee came out on top again Bum Ass Corbin.
Usos putting the Street Profits on lockdown in the penitentiary since I believe this was peak Bloodline with the belt collecting and running all of WWE. Liv beat Ronda Rousey which isn’t astonishing but it’s not something people had on their bingo cards for anything with WWE so it was a nice little shock factor. The most memorable part of the night is obviously the Main Event, Lesnar brings the tractor, Roman catching the Microphone and Brock stands on top of the vehicle. Damn good match that showed off what they do in the ring since Roman caught his stride as the main bad guy and Brock… liked people after all of this? That is still a weird statement in my head. Brock being a good guy people person. If Liv wasn’t on bingo cards for wrestling, that is not on bingo cards in any aspect of life really.
That is more of the event that had solid matches and story going for it. No weird double count out, multiple people involved, 5 tag matches on the card. Things made sense and weren’t convoluted, had shocking moments that were great to see like Liv actually getting a title defense and there were the results we all expected at the time like Theory losing in 4 minutes to Bobby Lashley.
#2: 2009 (Are You Ready for The Return?)
This event wasn’t that strong. It was strong with the star power involved in 2009 with guys like Rey Mysterio as Intercontinental Champion, Orton and Cena for the WWE Championship as it was becoming as stale as month old chips and CM Punk was facing Jeff Hardy before he ultimately returned to TNA at the beginning of 2010 after this PPV. For me, it’s not so much of the show itself, it was more of the memories because the Balai as our friends Chris Platt and Rey Cash like to call my brother and I, we were just coming back into wrestling and we were TNA Fans. We didn’t watch WWE that much really, it was just what came on after another channel had old ROH shows before they moved to three hours and swallowed the 8pm Eastern Slot. No, the reason why this has so many memories for me is three main reasons. First, Orton and Cena. They have had their rivalry since the beginning it seems, being each others foils like Hogan and Piper before them and there had to be a stipulation where if Randy was Counted Out or DQ’d, he’d lose the championship regardless. This was prime Viper Randy and the obvious joke we had of Super Cena where he very rarely lost, unless it was SummerSlam surprisingly enough.
Number two reason was CM Punk and Jeff Hardy. Hardys known for the Ladder and TLC matches in the past and this being the penultimate match for this feud and it was a banger of a match. If you didn’t know Punk before, it was a great introduction to his wrestling. I used to like Punk a lot because of this match because he could talk, wrestle… and not insanely personal with things in wrestling. In all seriousness, this was a great match. Ultimate risks, high reward for Punk grabbing the World Heavyweight Championship and he was given his next feud because of the final boss of SmackDown at that time. Thanks, Teddy Long.
The main and final reason though why this match gave me the memories flowing back is more of the fact that one of my closest and longest termed friends of 23 years, also loves wrestling. Back when we were younger, he’d do MoCap videos on YouTube with his figures. We’d have friends come over for parties at his house and we’d do the one thing WWE always told us not to do and that was try it at home. He was always stronger than me, I was always more charismatic. He had the power aspect and did things with brute force, I could talk my way out of trouble with parents if we did something wrong. There was always one thing that our respective mother’s always called us though… it’s on the tip of my tongue… oh right, ‘Degenerates’.
As soon as we were called that, we kind of parodied the DX line. I was limber enough to do the HBK pose and do a Superkick before it became the new DDT and he would just Spinebuster people and knew how to do the water spit. So what do you think was the main reason we even ordered this PPV for his 13th Birthday? I think the two guys we were pretending to be were set to return on a tank and toss out some glow sticks. The return of DX, Shawn Michaels coming back after Mania with Triple H to deal with the Legacy problem was an amazing return for them and made everything so much fun.
So we have the solid card and this one has a personal story… what’s my number one SummerSlam? Is it personal? Well yes but not going into that. Is it a good card? To me, it was a phenomenal card! Is it memorable? Seeing how wrestling fans still mention at least three matches to this day.
#1: 2005 (Octopus in the Washer, Lover’s Quarrel and Where the F%#$ is Vickie?)
Quite possibly some of the best matches I’ve seen and one that was just the most hilarious moments of overselling in wrestling history, I know why I love this SummerSlam but it’s also a really good card at the same time. Redacted beats Orlando Jordan in 25 seconds for the US Title and they made jokes about it like, he can make a coffee faster than he beat Orlando and stuff like that, it’s pretty funny. Angle getting sick of Eugene’s antics for his Gold Medal was also a great bit they had play up, the Year long feud of Randy Orton and Undertaker was still going on where Orton comes out on top this time around to get the win back from Mania, Jericho returning for the match with Cena in a whole promotional thing for each other’s groups, Fozzy for Jericho and the Chain Gang doing Bad, Bad Man for Cena leading up to a match for the WWE Championship. JBL won a 20 man battle royal on SmackDown to win the Championship…… Opportunity to face the newest member of SmackDown, Batista but the three main matches that a lot of people talk about to this day; Edge vs Matt Hardy, Rey vs Eddie for Dominik and Hogan vs HBK in the Main Event.
I have reasons to enjoy the Hardy/Edge match but it looked like a real fight, it really made us believe that Matt Hardy was going to kill Edge because real names were dropped during this tirade from Hardy. It wasn’t Edge and Lita, it was Adam and Amy. Matt was so dead set on beating the hell out of Edge that they made a situation into gold and it was a great moment for this match to happen, I believe it was also an Unsanctioned Match too which added the intensity until matt got concussed and knocked senseless that it looked like he couldn’t fight for anything but the build up was what made it seem like a marque match. It made it feel real, it made it feel awesome and it made it feel personal.
Eddie kept tormenting Rey Mysterio about Dominik not being Rey’s but Eddie’s for the summer. That’s all you heard from Eddie being the weasel he was is hanging out with Dominik, making the world believe it’s his son and what not (Let’s not do a fast forward to today where he has the mullet, mustache and everything like Eddie) but they settle this in a Ladder Match where the top of it is a document for the custody of Dominik and my god, this match is better than it should have been. I expect nothing else from Eddie because the man hated having a bad match, Dom got involved and stopped Eddie, Vickie was late and stopped Eddie. The whole match was good it was just very weird with the premise but was a great match. I wonder if Rey regrets his decision to win the match now…
Octopus in a Washing Machine… those five words have resonated with Shawn Michaels’ performance in this match, forever. It was supposed to be an amazing match up between Hogan and Michaels, Icon vs Icon it said and suddenly Hogan’s back gives out, can’t do a trilogy of matches so we can only do the one and then pull out of everything after. This match was set up to be a classic and instead turned into the most unbelievable sell fest ever. A Hogan big boot caused Shawn to tumble 3 or 4 times, getting crotched on the ropes had HBK bouncing higher than he should have, being tossed out of the ring made it look like Shawn never broke his back in 1998 from how much he flopped and flipped around like crazy. It’s bad… or maybe even good that a lot of current wrestlers watched this match that went, “I can sell like that, I want to be a wrestler” and did. So good or bad, I don’t know but for some reason this PPV has always had a place in my heart for how memorable it was.
Those are my top three SummerSlams so far but who knows, 2024 has potential to maybe bump something or at least get me to consider a shift. Should be fun to see how the show plays out! What are some of your favorite SummerSlams?
About Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - The Front and Center Sports Podcast
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)
TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends
Patrick O'Dowd's 5X5
Classic POD is WAR
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!