Opinion

Tiffany’s Take: Do Ratings Really Matter?

Ratings, demos, and so much are on the table when Tiffany has Takes about the numerical side of who is watching wrestling!

Published

5 years ago

August 19, 2020

TiffanyMC

Ratings, demos, and so much are on the table when Tiffany has Takes about the numerical side of who is watching wrestling!

So, if you’ve been following Wrestling Twitter the last few years, you’ve probably seen the obsession people have had with the ratings between WWE’s three shows that show on television vs AEW’s one TV show, along with the 18-34 or 18-49 demographic, and views on YouTube. It’s becoming borderline ridiculous, which begs the question: What are ratings, why do they matter, and, more importantly, why the fuck does everyone care so damn much?

In layman’s terms, ratings are the measurement of how many people are watching a TV show when the show first airs in a designated timeslot and that measurement tells networks how much interest there is in a program. It also helps advertisers figure out which shows will bring the most eyes to their ads, and those shows tend to get more sponsors, which brings in more money to fund the show. The demographic measurement is a breakdown of the viewers by age and sex with the 18-49 male demographic, that is, men between the ages of 18 and 49, being viewed as the most important. Yes, it’s stupid and sexist, but that’s what we’re working with here. The thinking seems to be that whomever has the most 18-49 year old men, is doing better than a show that didn’t grab as much of that demographic, but had more viewers overall, if that makes any sense. So, this is a pretty important measurement.

However, there are a LOT of problems with this measurement. One: the Neilson Ratings system, which was how all this stuff was measured, really only measured a small percentage of the population that watches TV and became obsolete with the advent of DVR and social media, though they have expanded their system to include these formats. Secondly, women watch these shows too, and are affected by advertising, so our viewership should be given equal measurement. Thirdly, the number of cable channels and variety of shows has exploded over the decades, which makes the pool of potential viewers for wrestling, which is already a niche sport, no matter how much they try to make it mainstream.

YouTube and Social Media measuring is helpful since they are available to a wider range of people, and thus, in theory, you can get a better idea of how many people are actually viewing your product. However, not everyone uses social media platforms and YouTube’s view count is not one person, one view, every view counts, no matter how many times you watch and the count is kept permanently. This explains why Dean Ambrose/Jon Moxley’s Unaired Goodbye Segment from the night after WrestleMania 35 got more views than any other video WWE put on YouTube in 2019, despite Ambrose/Moxley leaving WWE in April. I will note that by the end of the week that video was put out, it had already garnered more views than the WrestleMania clips.

The other big problem with focusing on ratings is that the ratings can be read in a million different ways. As a great man said ‘Figures lie and liars figure’. The numbers aren’t the whole story, they are part of the story.

So, why do ratings matter? They matter because of the money that can be made that can help fund the shows we love and keep those shows air because advertisers aren’t going to put ads on shows that aren’t bringing in viewers.

Why do fans care so much? That one’s a little harder to explain. I think it goes back to the Monday Night Wars where success or failure seemed to come down to the ratings instead of storylines and wrestling. It should be said, that ratings didn’t seem to be a determining factor in the destruction of WCW, that had more to do with the backstage machinations at Turner than it did with WCW, though I can’t say WCW was making a good case for itself.

So, yes, ratings do matter, but they aren’t the only thing that matters. What matters are the other ways fan show that they support their favorite promotions: Go to shows, if they ever come back, buy the merchandise, buy the PPVs, and make your voice heard on social media. It’s not just about numbers, it’s about the fans who make up those numbers and that’s what’s going to matter in the end.

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Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

MONDAY - Bandwagon Nerds (entertainment & popular culture)

TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)

WEDNESDAY - The Greg DeMarco Show (wrestling)

THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)

FRIDAY - DWI Podcast (Drunk Wrestling Intellect)

SATURDAY - The Mindless Wrestling Podcast

SUNDAY - The Front and Center Sports Podcast

CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)

TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends

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Classic POD is WAR

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Related Topics:AEW Dynamite Featured Featured Big Jon Moxley NXT Ratings WWE

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Opinion

Chairshot Staff Picks: Money In The Bank

Extra, extra read all about it… Chairshot Staff picks are in!!!

Published

2 weeks ago

June 6, 2025

PC Tunney

Sing it with me… money money money money moneeeeeeeeeyeeeeee… everybody’s got a price! MONEY IN THE BANK is here!!! How money will our staff picks be?!?

AJ – Roxanne Perez
Andrew – Stephanie Vaquer – *Bubba Sparxxx Impression* I don’t tell stories, I let them tell theyself.
Dave – Guilia – A stacked field but I just like her here.
DJ – Naomi
DPP – Roxanne Perez
Jason – Alexa Bliss
Patrick – Roxanne Perez
Rey – Naomi – If Naomi loses, we riot!
Rob – Naomi
Greg – Alexa Bliss – Bliss has had huge reactions since returning and is moving a ton of merch. While I can see them wanting to build Roxanne Perez, Giulia, or Stephanie Vaquer, I think Alexa Bliss.

Tunney’s Take: Rhea Ripley – I’ll make my case short and sweet… Mami in the Bank! You can’t leave that money on the table.

Chairshot Pick – Tie – Naomi 3 & Roxanne Perez 3 (Alexa Bliss 2, Giulia 1, Rhea Ripley 1, Stephanie Vaquer 1)

AJ – LA Knight
Andrew – El Grande Americano – Feels correct given his push and the fact he’s over.
Dave – Seth Rollins – Got to push that new faction.
DJ – LA Knight
DPP – El Grande Americano
Jason – LA Knight
Patrick – Solo Sikoa
Rey – LA Knight – Looks like another push, and he does have history with Cena.
Rob – Solo Sikoa
Greg – Seth Rollins – This company is extremely high in the El Grande Americano gimmick, but this match comes down to Seth Rollins or LA Knight. Given the Rollins storyline, it’s his briefcase to win.

Tunney’s Take: El Grande Americano – Picture this: Chad Gable wins the AAA Mega Championship and El Grande Americano wins MITB! WHAT A SATURDAY in LA!!!

Chairshot Pick – LA Knight 4 (El Grande Americano 3, Seth Rollins 2, Solo Sikoa 2)

AJ – Becky Lynch – Sadly
Andrew – Becky Lynch – I still don’t care about Lyra.
Dave – Lyra Valkyria – Starting to warm up to her and Becky has a lot to do with that.
DJ – Lyra Valkyria
DPP – Becky Lynch
Jason – Becky Lynch
Patrick – Lyra Valkyria
Rey – Becky Lynch – Put some fire on the Irish Beef.
Rob – Becky Lynch
Greg – Becky Lynch – I don’t think you do a rematch here just to have Becky lose again. Unless Bayley shows up to help Lyra.

Tunney’s Take: Becky Lynch – A big part of me feels that winning this title checks off a major box for Becks in her HOF career.

Chairshot Pick – Becky Lynch 8-3

AJ – Cena & Paul
Andrew – Rhodes & Uso – Easy way for Cena to lose without eating the pinfall.
Dave – Rhodes & Uso – Get the QB back on the winning track.
DJ – Rhodes & Uso
DPP – Rhodes & Uso
Jason – Cena & Paul
Patrick – Cena & Paul
Rey – Rhodes & Uso – Heels usually lose these kinds of matches. Logan takes the pin.
Rob – Cena & Paul
Greg – Rhodes & Uso – I hope Jey isn’t an afterthought here like Cody was last fall when he was paired up with Roman. I think Cody pins Cena to set up Cody-Cena 2 at SummerSlam.

Tunney’s Take: Cena & Paul – I don’t think Cena is involved in another loss until he loses the WWE Championship. I also think Logan Paul is NOT done trying to capture Jey Uso’s World Heavyweight Championship. …Travis Scott in the house?

Chairshot Pick – 6-5 Rhodes & Uso

In closing I want to thank everyone on the panel for participating with their picks! You can follow each prognosticator/podcaster on X @ the handles below. We all enjoy Pro Wrestling so remember three things… be respectful of others, comparison is the thief of joy and HAVE FUN!

AJ – @PhenomenalAJB
Andrew – @IWCWarChief
Dave – @AttitudeAgg
DJ – @TheMindlessPod
DPP – @itsmeDPP
Jason – @JediFett
Patrick – @WrestlngRealist
Rey – @itsreycash
Rob – @rbonne1
Greg – @gregdemarco44
PC – @PCTunney
TheChairshot.com – @ChairshotMedia

prowrestlingtees.com/TheChairshot – a PLETHORA of GREAT designs…MAKES A GREAT GIFT!

About Chairshot Radio Network

MONDAY – Bandwagon Nerds (entertainment & popular culture)

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THURSDAY – POD is WAR (Los Tres Friends)

FRIDAY – DWI Podcast (Drunk Wrestling Intellect)

SATURDAY – The Mindless Wrestling Podcast

SUNDAY – Keeping the news ridiculous… The Oddity / The Front and Center Sports Podcast

CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE’s PPV/PLE history)

TheChairshot.com PRESENTS…IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends

Patrick O’Dowd’s 5X5

Classic POD is WAR

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About Chairshot Radio Network

MONDAY - Bandwagon Nerds (entertainment & popular culture)

TUESDAY - Musical Chairs (music) / Hockey Talk (NHL)

WEDNESDAY - The Greg DeMarco Show (wrestling)

THURSDAY - Keeping the news ridiculous... The Oddity / Chairshot NFL (NFL)

FRIDAY - DWI Podcast (Drunk Wrestling Intellect)

SATURDAY - The Mindless Wrestling Podcast

SUNDAY - The Front and Center Sports Podcast

CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast & The Big Five Project (chronologically exploring WWE's PPV/PLE history)

TheChairshot.com PRESENTS...IMMEDIATE POST WWE PLE REACTIONS w/ DJ(Mindless), Tunney(DWI) & Friends

Patrick O'Dowd's 5X5

Classic POD is WAR

Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!

All Shows On Demand

Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!

Opinion

Chairshot Staff Picks: Backlash St. Louis

Chairshot Staff picks!!!

Published

1 month ago

May 9, 2025

PC Tunney

May is upon us and with that, so is Backlash from St. Louis! What does the first PLE after WrestleMania have in store for the WWE Universe? Let’s see if the Chairshot Staff can properly interpret the crystal ball of rasslin’ future.

AJ – Pat MacAfee – Gunther has to start losing control and who better than an announcer.
Andrew – Pat MacAfee – Goldberg getting involved does seem correct here.
Dave – Gunther – He’s not losing to a broadcaster.
DJ – Gunther – Pat is sent to the shadow realm until football season is over.
DPP – Gunther – Post match beat down leads to Pat time off.
Jason – Gunther – One massive spot and or bump from Pat.
Patrick – Gunther
Rey – Gunther – RIP MacAfee, t’was a good life.
Rob – Gunther
Greg – Pat MacAfee – Why? Goooooldbeeerrrrrgggggg!

Tunney’s Take: Gunther – Seems like the right pick here. Pat may be getting some time off and Gunther needs more heat.

Chairshot Pick – GUNTHER 8-3

AJ – Lyra Valkyria – Becky’s hopefully putting her over, still mad about Dakota.
Andrew – Becky Lynch – I have no real interest in Lyra currently.
Dave – Becky Lynch – Lyra is boring AF!
DJ – Lyra Valkyria – Bayley interferes.
DPP – Becky Lynch – Becky cheats and steals the title.
Jason – Lyra Valkyria – Bayley costs Becks.
Patrick – Becky Lynch
Rey – Becky Lynch – Story needs to jump up a bit, Becky Charlotte’s Lyra.
Rob – Lyra Valkyria
Greg – Becky Lynch – It’s been fun, Lyra. (It kinda hasn’t)

Tunney’s Take: Lyra Valkyria – Bayley’s interference should set up some type of program with Becky as we head towards Summer(Slam).

Chairshot Pick – BECKY LYNCH 6-5

AJ – Jacob Fatu – Great way to put him over w/ two former WHCs and LA Knight.
Andrew – Jacob Fatu – He’s Jacob Fatu!
Dave – Jacob Fatu – Too soon to pull the belt off him.
DJ – Jacob Fatu – Priest and LA can’t decide who’s is bigger.
DPP – Jacob Fatu – Your hardcore match, tables and chairs involved.
Jason – Jacob Fatu – The Champ retains due to or in spite of Solo.
Patrick – Jacob Fatu
Rey – Jacob Fatu – All gas. No brakes. Ain’t losing.
Rob – Jacob Fatu
Greg – Jacob Fatu – Someone from The Samoan Dynasty ain’t winning a title just to drop it.

Tunney’s Take: Jacob Fatu – Uncle Mo is on Fatu’s side and other than Knight, I don’t see Drew or Priest holding the US title in the current circumstances of this title’s landscape.

Chairshot Pick – JACOB FATU 11-0

AJ – Dominic Mysterio – Judgement Day shenanigans just leading up to Finn turning on Dom later.
Andrew – Penta – Dom’s fine having a short reign, could also work for pushing AAA.
Dave – Dominic Mysterio – He’s probably more over than Penta.
DJ – Dominic Mysterio – Dirty Dom takes home the gold and the girl.
DPP – Dominic Mysterio – Big Head helps Dom pull out the win.
Jason – Dominic Mysterio – By hook and crook.
Patrick – Dominic Mysterio
Rey – Dominic Mysterio – Latino Heat keeps burning. Finn gets closer to the edge.
Rob – Dominic Mysterio
Greg – Dominic Mysterio – Someone from The Guerrero Dynasty ain’t winning a title just to drop it.

Tunney’s Take: Dominic Mysterio – That belt looks good with the king of chicken tendys. I can see Penta and Rey reforming as a tag team sooner than later.

Chairshot Pick – DOMINIC MYSTERIO 10-1

AJ – John Cena – Why? Cena wins, lol.
Andrew – John Cena – Shenanigans ensue so it’s not a clean win.
Dave – John Cena – The last time is now.
DJ – John Cena – Randy hears voices telling him he needs an Attitude Adjustment.
DPP – John Cena – Cena tries to cheat but the ref doesn’t call for a DQ.
Jason – John Cena – Nefarious means, Randy not ready for Evil John Cena.
Patrick – John Cena
Rey – John Cena – Cena just counting down the dates. Should be fun though.
Rob – John Cena
Greg – John Cena – You know they want Cody to be the hero in the end.

Tunney’s Take: Randy Orton – Once upon a time Randy got himself intentionally disqualified and it cost John. Saturday, history repeats itself with a 180-degree twist. Cena retains via Orton DQ victory. This time, Travis Scott’s appearance takes care of that task.

Chairshot Pick – JOHN CENA 10-1