WWE NXT: 5/27/2020 YouTube Viewership Report

Greg DeMarco’s look at the WWE NXT YouTube viewership for the May 27th 2020 broadcast!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television. As such, YouTube has joined social media as a metric as important to WWE as television ratings (if not more). The weekly WWE NXT YouTube Performance Report is a look into that success metric.

As you’ve become accustomed to, here is this week’s WWE NXT YouTube Performance Report, compiled Thursday (about 24+ hours after Raw went off the air), for the 5/27/2020 edition of WWE NXT:

• Matt Riddle vs. Timothy Thatcher Fight Pit Cage Match – 396k views
• Tommaso Ciampa vs. Leon Ruff (Scarlett & Karrion Kross promo) – 145k views
• Keith Lee & Mia Yim dinner promo – 141k views
• Shotzi Blackheart vs. Raquel González – 113k views
• Johnny Gargano Invitational – 86k views
• KUSHIDA & Drake Maverick promo – 70k views
• Adam Cole & William Regal Negotiation – 64k views
• Candice LeRae promo – 58k views
• Finn Balor promo on Damian Priest – 55k views
• Imperium promo – 39k views

WWE NXT YouTube Viewership – Greg’s Nerd Numbers

• 5/6/2020 edition of NXT: 1.167 million views across 9 videos
• 5/6/2020 average: 116k views
• 5/6/2020 Top 5: 881k views, 75% of the total views
  • The #1 video accounted for 12% of the total views

WWE NXT YouTube Viewership – Greg’s Nerd Analysis

I don’t have data for last week to compare, but this week the numbers were down in comparison to my last NXT YouTube Viewership Report.

This week’s big winner is Timothy Thatcher, who got the biggest win of his career over Matt Riddle in the NXT Fight Pit cage match. The match was unique, and might have been better served in a cinematic environment. Regardless, it was crazy entertaining, and could be Thatcher’s calling card. Thatcher is not a good promo at all, so that will need to be addresses, but he has all the tools to be a big star if paired with the right mouthpiece or booked in a manner that doesn’t have a heavy promo emphasis. This match also featured Kurt Angle as the referee.

Once again, Finn Balor doesn’t deliver big YouTube numbers for the black and gold brand. This is so surprising to me, and I can’t help but wonder if Balor going back to NXT was a mistake.

The biggest surprise? WWE didn’t add the Charlotte Flair & Chelsea Green vs. Io Shirai & Rhea Ripley match to YouTube, at least as part of their NXT playlist. This was the second highest profile match on the program, and probably had a chance at being the #1 video. Not sure if there is a reason or if this is just an over sight on someone’s part. They also left out the entertaining video package on the Brit-Am Bruisers, Danny Burch and Oney Lorcan.

What do these numbers tell you about Wednesday’s NXT?

Greg DeMarco is a life-long wrestling fan who has been providing analysis and perspective online since 2010. He’s also worked for various wrestling promotions including the NWA and Ring Of Honor, and currently promotes IZW Wrestling in Arizona.

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