Opinion

The Coldest Reality: It’s A Business First

Published

7 years ago

December 29, 2017

Much like any sport, wrestling’s ultimate intent is to entertain the fans. The goal of ‘sports entertainment’ is to provide wonderful storylines and ensure the paying customer goes home fairly happy. Happiness is relative of course, as we aren’t ensured that the fan favorites will always walk away victorious, as the struggle between good and bad has ups and downs and goes through storyline progression. In a nutshell, their goal is to put on a show. However, as has been seen and discussed lately, the crowds at many events, for example, Smackdown Live shows, appear small. This has been a surprising turn of events because, prior to the superstar shakeup, Smackdown Live was seen as the better program. It was written better, and those involved also had compelling storylines that toed the line between fantasy and reality. Attendance is never announced during these shows, but with the reduced crowds what money is being generated during these events? And if the events have smaller crowds, the volume of merchandise sold at the concession stands is also affected.

One argument is that the decline in attendance at some events is because the market is saturated with a number of options, leaving fans with alternatives to attending Smackdown Live. Over the next few months, we will see ratings for WWE, Raw, in particular, decline. Why is that? The primary reason is they are in direct competition with the NFL’s Monday Night Football. There could be a direct correlation between this anticipated decline and why The Shield (Roman Reigns, Seth Rollins and Dean Ambrose) have been reunited on Raw, as they were among the most popular factions in the company’s history. While a reincarnation isn’t usually as successful as the original, the nostalgia that the group brings has to be something the company is counting on to help them bring in audiences. Does it guarantee success? Not necessarily, but while the company has made recent cuts to the development of Network content, it doesn’t cost them any money to reassemble a faction that was hugely popular and generated some income.

Right now, they are stacked with a talent roster that, from top to bottom, should ensure segments are effective and money is generated. As fans, we often invest so much into the storylines and characters because we want to see the story develop in a way that is meaningful to us. However, while we are focused on that, there is a tendency to lose focus on the ultimate goal of the promotion, and that is to make money. This isn’t anything fans don’t already know, but it isn’t a primary focus when we watch the program. When it comes to movies, whether we know what the reviews are ahead of time or not, we often commit ourselves to paying whatever the cost is for a feature film in a theatre and decide afterwards whether we want to ask for our money back. When it comes to a WWE program, asking for your money back because you aren’t satisfied with the result is an exercise in futility. A fan that decides to run into the ring gets pummeled because that was the risk they took, and fans that purchase the monthly subscription to the WWE network run the risk of being pummelled with disappointment.

WWE strives to be good, like working with organizations like the Susan G. Komen Foundation, which raises funds for breast cancer research and they started Connor’s Cure to raise money for sick children, but that doesn’t negate the fact that the increased exposure gained through philanthropic efforts can stimulate interest and revenue, and that money is reinvested into the product to help build the brand and is dispersed within the business.

The company has clearly been committed to bringing in quality performers, road agents, trainers, plus experienced office personnel that are there to help build something special and impact the business. However, if these men and women aren’t helping make the company better by developing talent, one has to wonder if it hurts the company’s bottom line. One of the most prominent departments in the company is their creative staff, as that is where the storylines are scripted which the talent have to carry out, and in turn, fans decide whether to invest their time and money in them or not.

Look at the recent departure of Jimmy Jacobs, who left Ring of Honor to join WWE’s creative team about three years ago: was it a cost-cutting measure? It depends on who is telling the story, and who is listening. The common belief is that a picture Jacobs took with members of the Bullet Club led to his termination, representing a ‘last straw’. However, having Jacobs associate with members of the Bullet Club costing the company money? That is easy to scoff at, considering pictures were posted to social media by Kevin Owens of he and Adam Cole with their respective titles (Cole was the Ring of Honor world champion at the time). Not to mention both Owens and Sami Zayn have appeared on the Young Bucks’ ‘Being the Elite’ Youtube series in recent months. One theory would be that a connection is made informally between two promotions isn’t a necessarily a negative, and company could have thought at the time of Owens’ posting, “how can this monetarily benefit the business?” As it turns out, less than a year after that photo was taken Cole is now with WWE as part of their NXT brand. It ultimately worked out for all parties.

The harsh reality here is that much like any business WWE’s purpose is to make money. Their philanthropic and charitable work benefits society at large, and aids public relations, but if they weren’t a global entity drawing in as much money as they do, they wouldn’t be doing as much outreach as they are. Meanwhile, this past year there have been cost-cutting measures in areas of production such as cutting out pyrotechnics, and the aforementioned cancellation of programs on the WWE Network that cost a lot to produce. The company’s bottom line is to ensure that they remain on the plus side at the end of each quarter of the year–that’s business. They definitely aren’t treading water, and there is no suggestion that they are on the verge of having to sell assets, but a company that has made huge gains over the years won’t take any chance of taking steps backward.

John Cena Roman Reigns WWE Business

It was scoffed at, but at the time of his departure from WWE, Ryback mentioned that in the promotion there existed tiered payment for talent. Main event stars like John Cena, Roman Reigns, Kevin Owens and AJ Styles would often receive greater pay than those lower on the card. From the company’s perspective, they will likely consider all variables like merchandise sales, fan engagement on social media and elsewhere, and overall appeal to help determine how they will pay their talent. This creates a problem for those tied to a specific ‘division,’ such as the Cruiserweights and even the women. In both instances, it appears that while greater opportunity and exposure have been offered in recent years that doesn’t necessarily result in greater earning for these particular groups. While we may have seen the cruiserweights and women featured in main events on Raw, does that mean they earn more for a given week depending on the rating for that segment? That seems unlikely, and regardless, there’s no assurance that WWE will commit to putting them in that spot over the long haul, unfortunately.

Another problem is that the pursuit of revenue can lead to a short-term business focus, rather than a making a longer-term investment in anticipation of future profits, like committing time and effort into the promotion of another talent to see if a successful segment will result in a long-term return. Fans will recall that Rey Mysterio’s merchandise did very well, and the bright colors and heroic nature of the character helped draw money in, and ultimately benefited the company. So perhaps Kalisto could generate a return through merchandise sales; maybe his own bright colours, his similarity to Rey Mysterio, could be enough for fans to support him on a weekly basis and lead to his drawing money. The harsh nature of the business is that if talent aren’t generating money for WWE, what purpose do the ultimately serve? It’s clear that not every man or woman can be a focal point. However, when they receive a push that is when they hope that their screen time will result in leaving a greater impression on the fans, which ultimately means more money for the business.

Neville WWE Business

Recent stories have surfaced about Neville being upset over not being included in the Wrestlemania DVD, and that he voiced his displeasure about this because it meant he did not earn as much money as he could. As much as WWE wants to earn as much as possible and build the product, the talent wants to earn as much as possible without having to take unnecessary risks to retain their jobs. Where does this put everyone? From the company’s perspective, they can and should take some risks given how big a roster they have, and see if they can generate revenue in an area that they could have overlooked.

Feel free to follow me on Twitter @TheMarcMadison and Instagram @themarcmadison

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The Wrestling News Hub Magazine Podcast to include interviews with ROH top prospect tournament entrant, Curt Stallion, Sebastian Suave, Ring of Honor’s Frankie Kazarian, “All Good” Anthony Greene, ‘The Green Machine’ Mike Orlando, Josh Briggs, ROH top prospect finalist John Skyler and current rising Ring of Honor star Flip Gordon.

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Opinion

Chairshot Staff Picks: WrestleMania 41 Las Vegas

Time for The Chairshot personalities to put their money where their mouths are! WreslteMania 41 predictions from the “expert” staff at TheChairshot.com and Chairshot Radio Network.

Published

1 week ago

April 18, 2025

PC Tunney

Ladies and gentlemen, welcome back to the Chairshot Staff Picks. And what better setting than WrestleMania for this article to return! This 41st edition has one of the most stacked rosters in WWE history. So, without further ado, let us get to the predictions and prognostications…

AJ – The New Day
Andrew – The New Day – No one seems to hold tag titles long anymore.
Dave – The New Day – They have earned it.
DJ – The New Day – Feel tha Powah!
DPP – War Raiders – Big E distraction.
Jason – The New Day – We are not getting E in a working capacity though everyone wants it.
Patrick – The New Day – WWE doesn’t care about this match, so why should I?
Rey – The New Day – Its a New Day, bruh.
Rob – The New Day – New Day rocks and wins!
Greg – The New Day – New. Day wins. New. Day wins!

Tunney’s Take: War Machine – Yes, WAR MACHINE. I have personally had the pleasure of throwing back a few cold ones with these guys on more than one occasion. Not only being tag champs in WWE but defending the titles at Mania and against The New Day is really cool for me as a long-time fan. Would it be fun to see The New Day have another title run.. YES. I think it’s smarter to give the War Raiders a big Mania W.

Chairshot Pick: THE NEW DAY 9-2

AJ – Jade Cargill
Andrew – Jade Cargill – She needs to stay a dominant force.
Dave – Jade Cargill – Gotta gear her up for the long term.
DJ – No contest – Naomi puts another beat down on Jade.
DPP – Jade Cargill – Nervous for how this match will go.
Jason – Naomi – Way more runway with Naomi as a bad guy. Keep it going!
Patrick – Jade Cargill – Jade gets her revenge.
Rey – Jade Cargill – Best non-title feud going. Naomi should win but Jade sneaks by.
Rob – Naomi – Naomi gets help to win.
Greg – Jade Cargill – They ain’t beating Jade here.

Tunney’s Take: Jade Cargill – I imagine WWE sees Jade’s ceiling much higher than Naomi’s. What better way to keep Jade climbing the ladder towards a World Title than to pick up a decisive victory in Vegas!

Chairshot Pick: Jade Cargill 8-2-1

AJ – Jacob Fatu – “AJ does a pretty good LA Knight impersonation” – PC Tunney
Andrew – Jacob Fatu – I’m biased, Jacob for President.
Dave – Jacob Fatu – Getting gold back in the Bloodline is smart.
DJ – Jacob Fatu
DPP – Jacob Fatu
Jason – Jacob Fatu – Thanks for coming pal, YEAH!
Patrick – Jacob Fatu
Rey – Jacob Fatu – C’mon cuz! All gas no brakes with it. Yadadamean??
Rob – LA Knight – Solo costs Jacob.
Greg – LA Knight – Solo screws Jacob.

Tunney’s Take: Jacob Fatu – It has been quite the journey for the Samoan Werewolf. I feel like that journey and the positive turn around it has taken deserves to be rewarded. Let’s see what Jacob can do on his own. Plus, LA Knight is ready to challenge for a World Title.

Chairshot Pick: Jacob Fatu 9-2

AJ – Tiffany Straton
Andrew – Tiffany Straton – I hate Charlotte Flair, no objectivity here.
Dave – Charlotte Flair – Tiffy might be the future, but she kinda failed the litmus test.
DJ – Charlotte Flair – The Queen crowns the freshman.
DPP – Tiffany Stratton
Jason – Charlotte Flair – Tiff wasn’t ready for this spot. Charnos is inevitable.
Patrick – Charlotte Flair – Lol Charlotte wins.
Rey – Charlotte Flair – Tiffany SHOULD win but, if Charlotte can squash, she will.
Rob – Charlotte Flair – Charlotte gets number 15.
Greg – Tiffany Stratton – Lol Charlotte wins. (Actually she doesn’t)

Tunney’s Take: Charlotte Flair – Charlotte needs the title for the first time in her career. Tiffy has had a nice run but now needs to take that all important step of not losing momentum after losing the title. Despite the drama and lackluster build here, I see a really good match coming this weekend from these two.

Chairshot Pick: Charlotte Flair 7-4

AJ – El Grande Americano
Andrew – El Grande Americano – I’d like to see Gable gain some momentum. Rey is Teflon.
Dave – El Grand Americano – He needs a marque win much more than Rey.
DJ – Rey Mysterio
DPP – El Grande Americano – Grande wins with the switcheroo to prove he is not Gable.
Jason – Rey Mysterio – Unmask Grande at the end. It is fun but has a shelf life.
Patrick – El Grande Americano – TOTALLY NOT CHAD GABLE
Rey – Rey Mysterio – Someone’s mask is coming off and it ain’t Rey.
Rob – El Grande Americano
Greg – Rey Mysterio – Hall of Famer wins but doesn’t take the mask.

Tunney’s Take: Rey Mysterio – Go listen to DWI 471. DP, Greg and I lay out exactly what this match should be, FUN! Multiple Americanos!!!

Chairshot Pick: El Grande Americano 6-5

AJ – Jey Uso
Andrew – Jey Uso – Kinda booked themselves into a corner here.
Dave – Jey Uso – It just makes sense.
DJ – Jey Uso – Jey YEETS all over The Ring Genreal.
DPP – Jey Uso – Jey wins after normal Gunther beating.
Jason – Jey Uso – Land the plane man. YEET
Patrick – Jey Uso – Jey has earned this one.
Rey – Jey Uso – YEEEEEEEEEEEET!
Rob – Jey Uso – YEET
Greg – Jey Uso – If Jey loses we riot. We don’t cause he wins.

Tunney’s Take: Jey Uso – ‘Til sweat drop down my balls, ‘Til all these bitches crawl, ‘Til all… YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET YEET!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Chairshot Pick: Jey Uso 11-0

AJ – Roman Reigns
Andrew – Seth Rollins – I can see Rollins being the last piece of Team Rock.
Dave – Roman Reigns – I can’t see Roman losing two years in a row.
DJ – Seth Rollins – Paul Heyman is a Seth Freakin Rollins guy.
DPP – Seth Rollins – The Rock helps Rollins.
Jason – Roman Reigns – Seth’s favor is a red herring. Make-A-Wish Brooks got his main, now look at the lights.
Patrick – Seth Rollins – Seth Rollins… Paul Heyman guy.
Rey – Seth Rollins – I smeeeeellllllll a new soul to sell.
Rob – Roman Reigns – Paul Heyman helps Roman win.
Greg – Seth Rollins – Brock Lesnar returns to help Seth win.

Tunney’s Take: CM Punk – I really have no idea here. I picked Punk because nobody else did. This is going to be professional wrestling cinema at its finest. The story is thick and neatly woven. All the participants are legends and so are the potential party crashers. Will The Rock stick his nose in here? Will Brock Lesnar return to play a factor? Obviously, Paul Heyman has a Plan A… but what is it? All these questions and more will be answered Saturday as night 1 will definitely go out with a bang!

Chairshot Pick: Seth Rollins 6-4-1

AJ – Iyo Sky
Andrew – Iyo Sky – Rhea vs Bianca doesn’t need a belt to be compelling.
Dave – Rhea Ripley – Going with Rhea barely, hoping Iyo wins.
DJ – Iyo Sky – Unfinished business.
DPP – Iyo Sky – Rhea and Bianca are too consumed with each other.
Jason – Iyo Sky – More layers to Rhea/Bianca. Iyo rules.
Patrick – Iyo Sky – Iyo stole the build and gets the win.
Rey – Iyo Sky – Smart money is on the underdog champ.
Rob – Iyo Sky – Iyo survives.
Greg – Bianca Belair – Naomi helps Bianca win and turn heel.

Tunney’s Take: Rhea Ripley – Rhea is the best women’s wrestler in the world. Give her the biggest win on the grandest stage of them all!!! Bianca needs to go full heel. Iyo has been amazing in this build.

Chairshot Pick: Iyo Sky 8-2-1

AJ – Dominik Mysterio
Andrew – Finn Balor – I can see a Judgement Day meltdown incoming.
Dave – Bron Breakker – Bron is about to become a MegaStar.
DJ – Bron Breakker – Judgement Day implodes.
DPP – Dominik Mysterio – Finn take the pin.
Jason – Penta – I literally do not care because the winner is us, the fans.
Patrick – Bron Breakker – The WWE doesn’t care about this matchup, so why should I?
Rey – Dominik Mysterio – Only match without a clear winner. I choose chaos.
Rob – Bron Breakker – Finn and Dom cancel each other out.
Greg – Dominik Mysterio – Dom steals the pin from Bron, on Finn.

Tunney’s Take: Bron Breakker – The case can be made for any of these four to walk away with the most prestigious non-World title in pro wrestling history. The short of it is though that the Main Event picture isn’t really readily accessible for Breakker right now. Let this IC reign go through the summer, to SummerSlam.

Chairshot Pick: Bron Breakker 5-4-1-1

AJ – Damian Priest – “AJ does a pretty good Drew impersonation” – PC Tunney
Andrew – Drew McIntyre – Priest has not been interesting in this face incarnation.
Dave – Drew McIntyre – Time for Drew to get that win back.
DJ – Fuck finish – To be continued at Backlash.
DPP – Drew McIntyre – Physical matchup!
Jason – Drew McIntyre – Either one is fine here.
Patrick – Drew McIntyre – With two eyes, Drew turns the tide.
Rey – Drew McIntyre – Low key match of the weekend.
Rob – Damien Priest
Greg – Damien Priest – Priest wins, Drew tweets about it half hour later.

Tunney’s Take: Drew McIntyre – With the addition of the Street fight rules, these two behemoths have a really good chance to have one of the best matches of the entire weekend (winks at Rey Ca$h-A-Mania)! I do wonder what is next for both of these talents moving forward. Priest has staled since leaving the Judgement Day and Drew seems stuck in the same cycle for a while now. Very interested to see what the summer holds for this pair.

Chairshot Pick: Drew McIntyre 7-3-1

WHO WILL BE RANDY’S OPPONENT?!?

AJ – Nick Aldis – Orton wins
Andrew – Orton and Aldis vs Solo and Tama – Orton and Aldis win
Dave – Someone is getting an RKO!
DJ – A segment w/ the Wyatt s6cks.
DPP – Rusev – Aldis introduces Rusev who defeats Orton.
Jason – Nick Aldis – You got one more in ya, bubba. Aldis wins!
Patrick – Nick Aldis
Rey – Solo then Rusev – Solo in a squash and Rusev MATCHKA(wins)
Rob – Nick Aldis – Aldis proves himself, Orton wins.
Greg – Nick Aldis – Orton beats Aldis, they shake after.

Tunney’s Take: I would really love to see a singles match between Orton and Aldis. More likely this is some type of involvement with Solo and Tama. Rusev as a surprise challenger would be cool but, I feel that would be better left for RAW. An impromptu Goldberg retirement match would be crazy and fun, yet highly unlikely and illogical. Whatever happens, best believe exactly what Dave Ungar said, “Someone is getting an RKO!”.

AJ – Logan Paul
Andrew – AJ Styles – Logan doesn’t need the rub and should stay upper mid card.
Dave – Logan Paul – It’s the smart move and would be a statement win for Paul.
DJ – Logan Paul – Kross gets involved somewhere.
DPP – AJ Styles – AJ wins a great high-flying match.
Jason – AJ Styles – Just enjoy it or get a beer, nerds.
Patrick – Logan Paul – Logan Paul will main-event Mania sooner than later…
Rey – Logan Paul – Pass the torch, my wily vet.
Rob – Logan Paul – Kross helps Paul win.
Greg – AJ Styles – Styles wins after Paul’s cheating backfires.

Tunney’s Take: Logan Paul – Logan seems to really have dedicated himself to becoming great in this business. Anyone with that type of goal must have a World title on their mind. Beating AJ at Mania will be a great springboard for Logan into the Main Event sooner than later (winks at Patrick O’Dowd).

Chairshot Pick: Logan Paul 7-4

AJ – Liv & Raquel
Andrew – Liv & Raquel – Not really a fan of Lyra, she needs more work.
Dave – Liv & Raquel – This Bayley and Lyra team makes no damn sense.
DJ – Liv & Raquel – Bayley crashes out.
DPP – Liv & Raquel – Bayley continues a potential heel turn tease.
Jason – Bayley & Lyra – Finish the story!
Patrick – Bayley & Lyra – The WWE doesn’t care about this matchup, so why should I?
Rey – Liv and Raquel – Bayley want a title but it ain’t the ones in this match.
Rob – Liv & Raquel – Champs retain.
Greg – Liv & Raquel – Liv and Raquel retain thanks to Carlito and maybe JD.

Tunney’s Take: Liv & Raquel – Liv and Raquel need to be kept as the cornerstone of the women’s tag division for a lengthier period of time. Building tag teams in this division is difficult enough, let alone without a North Star.

Chairshot Pick: Liv & Raquel 9-2

AJ – Cody Rhodes
Andrew – Cody Rhodes – They are mentioning it so much, I don’t think 17 happens.
Dave – Joh Cena – Record falls and we head to summer with a built-in storyline.
DJ – John Cena – Some kind of Final Boss involvement.
DPP – John Cena – Cena wins and retires on RAW.
Jason – John Cena – Story’s over, “Captain” BIG MATCH JOHN.
Patrick – John Cena – A record breaking night for Cena.
Rey – John Cena – They’d be really stupid to turn John just to lose. (Post-Mania: Rock, Cena, T Scott, Seth & Drew, TEAM Corporate)
Rob – Cody Rhodes – Cody surprises us with the W.
Greg – Cody Rhodes – Cody wins to piss off Rock and set the table for Cena to turn back face. Crowd is behind Cena all the way through.

Tunney’s Take: Cody Rhodes – They had me until the threat of retirement. Been there. Done that. Didn’t fall in love with it back then. I love John Cena. I love this final run. John will get his 17th just not here. I expect nothing less than an absolute GEM of a match here to close WrestleMania 41. This has all been, is, and will continue to be about Cody Rhodes. WM40 defeats Roman Reigns. WM41 defeats John Cena. WM42 defeats The Rock (The Final Boss).

Chairshot Pick: John Cena 6-5

In closing I want to thank everyone on the panel for participating with their picks! You can follow each prognosticator/podcaster on X @ the handles below. We wait all year for this so remember three things… be respectful of others, comparison is the thief of joy and HAVE FUN!

AJ – @PhenomenalAJB
Andrew – @IWCWarChief
Dave – @AttitudeAgg
DJ – @TheMindlessPod
DPP – @itsmeDPP
Jason – @JediFett
Patrick – @WrestlngRealist
Rey – @itsreycash
Rob – @rbonne1
Greg – @gregdemarco44
PC – @PCTunney
TheChairshot.com – @ChairshotMedia

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About Chairshot Radio Network

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Blog

DeMarco: Top 5 Non-Title WrestleMania Matches In WWE History

Not all WrestleMania classics had titles on the line. Dive into the top 5 non-title matches that stole the show & defined legacies. #WrestleMania #WWEHistory

Published

2 weeks ago

April 16, 2025

Greg DeMarco

Shawn Michaels Kurt Angle WrestleMania 21

Not all WrestleMania classics had titles on the line. Dive into the top 5 non-title matches that stole the show and defined legacies.

WrestleMania is the Showcase Of The Immortals, but it’s not always the championship matches that steal the show—or define careers. In fact, some of the most iconic, business-defining, and emotionally resonant contests at the Grandest Stage of Them All didn’t feature a title at all. These matches succeeded because of character work, in-ring execution, and the kind of storytelling that sells tickets and moves merch.

Here are the five best non-title matches in WrestleMania history—at least, according to me!

5. The Rock vs. Hulk Hogan – WrestleMania X8 (2002)

This was never going to be a five-star technical clinic—but it was always going to be the moment. “Icon vs. Icon” was a tagline, sure, but it was also the reality: the biggest star of the ‘80s vs. the biggest star of the Attitude Era. And Toronto turned it into magic. Hogan walked in a heel but walked out immortal (again), with the SkyDome shaking on every punch, every look, every gesture.

What made this work was its self-awareness. Rock and Hogan read the crowd and flipped roles mid-match—Rock became the arrogant aggressor while Hogan Hulked Up to thunderous applause. It’s not often a non-title match headlines a card emotionally the way this one did, but it dominated every headline and highlight reel.

4. Owen Hart vs. Bret Hart – WrestleMania X (1994)

Sibling rivalries don’t usually lead to technical masterpieces, but then again, this wasn’t your average family drama. Owen and Bret opened WrestleMania X with a wrestling clinic that stood tall over a night packed with title changes. Owen needed to prove he was more than Bret’s little brother, and he did it by out-wrestling the best wrestler in the company. Clean. One-two-three.

It wasn’t just a great match—it was perfect storytelling. Owen’s victory, contrasted with Bret’s later world title win, set the tone for an entire year of brother-vs-brother tension. Bret became champion, but Owen had the moral victory—and all the bragging rights. This is proof that opening matches can steal the show.

3. The Undertaker vs. Shawn Michaels – WrestleMania 25 (2009)

If WrestleMania moments could be trademarked, this match would be the reason why. The Undertaker vs. Shawn Michaels wasn’t about championships—it was about legacy. Michaels wanted to be the man who ended The Streak. The build was steeped in biblical imagery: light vs. dark, heaven vs. hell. And the match? Pure perfection. Each man brought everything they had—near-falls, psychology, reversals that had 70,000+ people gasping in unison.

It was 30 minutes of generational storytelling that transcended pro wrestling. And here’s the kicker—it wasn’t even the main event. Yet it dwarfed everything that followed. Meltzer gave it 4.75 stars, fans gave it their hearts, and WWE gave it a sequel the next year. A match so good it forced the company to run it back—because lightning actually struck.

Now, if THIS MATCH is #3, what could possible be #2 and #1…

2. Bret Hart vs. “Stone Cold” Steve Austin – WrestleMania 13 (1997)

This wasn’t just a match—it was the turning point of an era. The Submission Match between Bret Hart and Steve Austin was as violent as it was poetic, with Ken Shamrock enforcing the rules and the Chicago crowd growing more frenzied by the second. The brilliance? The shift. Bret Hart, the traditionalist hero, grew darker and more self-righteous by the second, while the disrespectful anti-hero Austin refused to quit, even when drowning in his own blood. There was no title on the line, but the stakes felt bigger than gold.

The infamous double turn changed the business. Austin’s defiance turned him into the voice of a new generation of fans—blue collar, anti-authority, Attitude Era. Meanwhile, Bret would go on to lead the heel Hart Foundation. WWE didn’t need a championship to create a moment that catapulted Austin into superstardom and ignited the company’s hottest era. This match is business-first booking at its absolute best.

1. Kurt Angle vs. Shawn Michaels – WrestleMania 21 (2005)

Dream matches often disappoint. This one didn’t. At WrestleMania 21, Olympic gold medalist Kurt Angle went hold-for-hold and spot-for-spot with Mr. WrestleMania himself, and together they delivered a masterclass in in-ring psychology. Every sequence had stakes, every near-fall had meaning. It was a stylistic war: Michaels’ heart vs. Angle’s intensity.

Angle forcing Michaels to tap was a statement—it told fans that pure wrestling, not just spectacle, could still main-event caliber storytelling without any need for a title. Michaels sold the ankle lock like death, and Angle’s post-match collapse sold the moment as a hard-fought war. This is the kind of match that keeps purists up at night, smiling, and leaves the storytelling fans like myself as happy as can be!

10 Honorable Mentions (Not Honorable, Just For The Heck Of It)

Edge vs. Mick Foley – WrestleMania 22 (2006)
A hardcore war that solidified Edge as a top-tier main eventer. That flaming table spear is still played in every Edge highlight reel.
AJ Styles vs. Shane McMahon – WrestleMania 33 (2017)
Everyone expected smoke and mirrors—what they got was a surprisingly technical, high-energy opener that kicked off the show right.
The Undertaker vs. Triple H – WrestleMania 28 (2012)
“End of an Era” wasn’t just a tagline. The Hell in a Cell match, with HBK as referee, was a brutal epilogue to a generation’s legacy.
Shawn Michaels vs. Chris Jericho – WrestleMania XIX (2003)
A student-teacher battle of wills. Jericho’s low blow post-match was the perfect heel punctuation to a career-defining contest.
Randy Orton vs. Seth Rollins – WrestleMania 31 (2015)
The greatest RKO of all time. That curb stomp reversal belongs in a museum.
Floyd Mayweather vs. Big Show – WrestleMania XXIV (2008)
More sports-entertainment than wrestling, but a crossover moment that made mainstream headlines and paid off with a great finish.
Roddy Piper vs. Adrian Adonis – WrestleMania III (1987)
A retirement match with big heat, a hot crowd, and Piper walking off into the sunset (for a minute).
The Firefly Funhouse Match – John Cena vs. Bray Wyatt – WrestleMania 36 (2020)
Cinematic weirdness at its best. A meta masterstroke that broke Cena down in layers.
Bad Bunny & Damian Priest vs. The Miz & John Morrison – WrestleMania 37 (2021)
Bad Bunny stunned everyone. He didn’t just belong—he elevated the show.
Rey Mysterio vs. Dominik Mysterio – WrestleMania 39 (2023)
Father vs. son in a grudge match that played perfectly off real-life drama and Hall of Fame weekend emotions.

Some of these matches shaped legacies. Others shifted eras. But all of them proved that the most memorable moments at WrestleMania don’t need a title—they just need truth in the storytelling and fire in the execution.