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The Coldest Reality: It’s A Business First

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WWE Neville

Much like any sport, wrestling’s ultimate intent is to entertain the fans. The goal of ‘sports entertainment’ is to provide wonderful storylines and ensure the paying customer goes home fairly happy. Happiness is relative of course, as we aren’t ensured that the fan favorites will always walk away victorious, as the struggle between good and bad has ups and downs and goes through storyline progression. In a nutshell, their goal is to put on a show. However, as has been seen and discussed lately, the crowds at many events, for example, Smackdown Live shows, appear small. This has been a surprising turn of events because, prior to the superstar shakeup, Smackdown Live was seen as the better program. It was written better, and those involved also had compelling storylines that toed the line between fantasy and reality. Attendance is never announced during these shows, but with the reduced crowds what money is being generated during these events? And if the events have smaller crowds, the volume of merchandise sold at the concession stands is also affected.

One argument is that the decline in attendance at some events is because the market is saturated with a number of options, leaving fans with alternatives to attending Smackdown Live. Over the next few months, we will see ratings for WWE, Raw, in particular, decline. Why is that? The primary reason is they are in direct competition with the NFL’s Monday Night Football. There could be a direct correlation between this anticipated decline and why The Shield (Roman Reigns, Seth Rollins and Dean Ambrose) have been reunited on Raw, as they were among the most popular factions in the company’s history. While a reincarnation isn’t usually as successful as the original, the nostalgia that the group brings has to be something the company is counting on to help them bring in audiences. Does it guarantee success? Not necessarily, but while the company has made recent cuts to the development of Network content, it doesn’t cost them any money to reassemble a faction that was hugely popular and generated some income.

Right now, they are stacked with a talent roster that, from top to bottom, should ensure segments are effective and money is generated. As fans, we often invest so much into the storylines and characters because we want to see the story develop in a way that is meaningful to us. However, while we are focused on that, there is a tendency to lose focus on the ultimate goal of the promotion, and that is to make money. This isn’t anything fans don’t already know, but it isn’t a primary focus when we watch the program. When it comes to movies, whether we know what the reviews are ahead of time or not, we often commit ourselves to paying whatever the cost is for a feature film in a theatre and decide afterwards whether we want to ask for our money back. When it comes to a WWE program, asking for your money back because you aren’t satisfied with the result is an exercise in futility. A fan that decides to run into the ring gets pummeled because that was the risk they took, and fans that purchase the monthly subscription to the WWE network run the risk of being pummelled with disappointment.

WWE strives to be good, like working with organizations like the Susan G. Komen Foundation, which raises funds for breast cancer research and they started Connor’s Cure to raise money for sick children, but that doesn’t negate the fact that the increased exposure gained through philanthropic efforts can stimulate interest and revenue, and that money is reinvested into the product to help build the brand and is dispersed within the business.

The company has clearly been committed to bringing in quality performers, road agents, trainers, plus experienced office personnel that are there to help build something special and impact the business. However, if these men and women aren’t helping make the company better by developing talent, one has to wonder if it hurts the company’s bottom line. One of the most prominent departments in the company is their creative staff, as that is where the storylines are scripted which the talent have to carry out, and in turn, fans decide whether to invest their time and money in them or not.

Jimmy Jacobs WWE Business Bullet Club

Look at the recent departure of Jimmy Jacobs, who left Ring of Honor to join WWE’s creative team about three years ago: was it a cost-cutting measure? It depends on who is telling the story, and who is listening. The common belief is that a picture Jacobs took with members of the Bullet Club led to his termination, representing a ‘last straw’. However, having Jacobs associate with members of the Bullet Club costing the company money? That is easy to scoff at, considering pictures were posted to social media by Kevin Owens of he and Adam Cole with their respective titles (Cole was the Ring of Honor world champion at the time). Not to mention both Owens and Sami Zayn have appeared on the Young Bucks’ ‘Being the Elite’ Youtube series in recent months. One theory would be that a connection is made informally between two promotions isn’t a necessarily a negative, and company could have thought at the time of Owens’ posting, “how can this monetarily benefit the business?” As it turns out, less than a year after that photo was taken Cole is now with WWE as part of their NXT brand. It ultimately worked out for all parties.

The harsh reality here is that much like any business WWE’s purpose is to make money. Their philanthropic and charitable work benefits society at large, and aids public relations, but if they weren’t a global entity drawing in as much money as they do, they wouldn’t be doing as much outreach as they are. Meanwhile, this past year there have been cost-cutting measures in areas of production such as cutting out pyrotechnics, and the aforementioned cancellation of programs on the WWE Network that cost a lot to produce. The company’s bottom line is to ensure that they remain on the plus side at the end of each quarter of the year–that’s business. They definitely aren’t treading water, and there is no suggestion that they are on the verge of having to sell assets, but a company that has made huge gains over the years won’t take any chance of taking steps backward.

John Cena Roman Reigns WWE Business

It was scoffed at, but at the time of his departure from WWE, Ryback mentioned that in the promotion there existed tiered payment for talent. Main event stars like John Cena, Roman Reigns, Kevin Owens and AJ Styles would often receive greater pay than those lower on the card. From the company’s perspective, they will likely consider all variables like merchandise sales, fan engagement on social media and elsewhere, and overall appeal to help determine how they will pay their talent. This creates a problem for those tied to a specific ‘division,’ such as the Cruiserweights and even the women. In both instances, it appears that while greater opportunity and exposure have been offered in recent years that doesn’t necessarily result in greater earning for these particular groups. While we may have seen the cruiserweights and women featured in main events on Raw, does that mean they earn more for a given week depending on the rating for that segment? That seems unlikely, and regardless, there’s no assurance that WWE will commit to putting them in that spot over the long haul, unfortunately.

Another problem is that the pursuit of revenue can lead to a short-term business focus, rather than a making a longer-term investment in anticipation of future profits, like committing time and effort into the promotion of another talent to see if a successful segment will result in a long-term return. Fans will recall that Rey Mysterio’s merchandise did very well, and the bright colors and heroic nature of the character helped draw money in, and ultimately benefited the company. So perhaps Kalisto could generate a return through merchandise sales; maybe his own bright colours, his similarity to Rey Mysterio, could be enough for fans to support him on a weekly basis and lead to his drawing money. The harsh nature of the business is that if talent aren’t generating money for WWE, what purpose do the ultimately serve? It’s clear that not every man or woman can be a focal point. However, when they receive a push that is when they hope that their screen time will result in leaving a greater impression on the fans, which ultimately means more money for the business.

Neville WWE Business

Recent stories have surfaced about Neville being upset over not being included in the Wrestlemania DVD, and that he voiced his displeasure about this because it meant he did not earn as much money as he could. As much as WWE wants to earn as much as possible and build the product, the talent wants to earn as much as possible without having to take unnecessary risks to retain their jobs. Where does this put everyone? From the company’s perspective, they can and should take some risks given how big a roster they have, and see if they can generate revenue in an area that they could have overlooked.

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The Wrestling News Hub Magazine Podcast to include interviews with ROH top prospect tournament entrant, Curt Stallion, Sebastian Suave, Ring of Honor’s Frankie Kazarian, “All Good” Anthony Greene, ‘The Green Machine’ Mike Orlando, Josh Briggs, ROH top prospect finalist John Skyler and current rising Ring of Honor star Flip Gordon.

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Opinion

Our Chairshot Take – Releases, Forbidden Door, Women’s Wrestling, LFG, and The Bloodline

Welcome to Our Chairshot Take! This week, 5 of your favorite contributors answer questions about the WWE releases, the Forbidden Door alliance, women main eventing WrestleMania, wrestling competition shows, and The Bloodline!

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Welcome to Our Chairshot Take! This week, 5 of your favorite contributors answer questions about the WWE releases, the Forbidden Door alliance, women main eventing WrestleMania, wrestling competition shows, and The Bloodline!

 

Welcome to a new weekly wrestling column featuring some of your favorite Chairshot contributors (and some outside of Chairshot as well) – Our Chairshot Take! Every week, we’ll have 5 contributors answer 5 of the most interesting, intriguing, and relevant questions that you want answers too. Please, feel free to tell us why we’re right or wrong, and most importantly, let us know YOUR take!  And don’t forget, #AlwaysUseYourHead!

 

How do you think professional wrestling companies should handle releases?

 

Greg: It’s hard, because personally I don’t know how they could do it any better. It’s the wrestling media who jumps on the news–and they’re just doing their job. As Booker T says, don’t hate the playa, hate the game. For wrestling news, that’s the game. Plus, some talents are going to tell the media, and that’s their prerogative.

 

So instead, I offer you some other solutions:

 

Come up with a longevity threshold where a talent can keep their name. Call it 6 years. We released Apollo Crews? He can go and be Apollo Crews elsewhere. WWE still retains ownership over the name, but they provide him permission to use it. Because, yes, they owned it and developed it, but he made it real. Let him keep it alive, if he chooses to.

 

Guarantee main roster deals for two years. In the case of Aleister Black, it’s easily plausible that 3-6 months from now, we’ll all see a glaring hole that he could have filled. Some things take time to get right. 

 

Finally, leverage that TNA partnership. Keeping with the same example, imagine sending Aleister Black & Zelina Vega to TNA as a shocking surprise. It helps everyone. Work out something where TNA covers a portion of the contract. Elevate the partnership, and rise that tide that raises all ships.

 

Andrew: The way they’re done now is fine. There’s no pomp and circumstance for normal people when they get fired, and some traditional sports stars find out they’re traded or cut because of ESPN. Wrestling ain’t special or fancy. News nowadays is about first out, not moral high ground. Deal with it.

 

Kyle: Unless someone asked for their release, there really isn’t a good way to handle it. Inevitably, there will always be a section of fans who are unhappy with one of their favorite stars being released. That being said, I do think it’s generally good business to grant releases to people who ask for them, and I’m definitely not a fan of adding time onto someone’s contract who no longer wants there just because they may have been injured at some point.

 

Karl: I’ve never been a big fan of the announced releases. I think it brings too much unwanted attention to the employees during an already difficult time. I’m not one to defend a corporate entity either, and it’s no secret that companies fire and hire employees all the time on a daily basis whether for good reasons or bad. That said, I would find it better, or perhaps more palatable that releases are done quietly with little drawn attention. Allow that privacy for the employee being released. If they want to announce that they’ve been let go, that should fall to them, not on wrestling journalists looking for a scoop.

 

Rob: There should be no leaks before the wrestlers themselves are told by the companies. And I’d give people a chance to ask for theirs if they want to leave before we make any roster decisions.

 

Has the Forbidden Door alliance – AEW, CMLL, and New Japan – worked?

 

Greg: For who??? That’s rhetorical, and it’s also the point. AEW’s “strategic partnerships” haven’t benefited anyone other than AEW. Look at New Japan today: struggling. Bouncing the title around to see who sticks. Konosuke Takeshita was a perfect option for IWGP Heavyweight Champion. Didn’t have it long enough to gain traction. Send people out on longer tours, let them truly impact someone else’s business. THAT is how you build a strategic partnership. 

 

Yes, no one from TNA has held a WWE NXT Championship outside of the Hardys. And yes, someone should. Jordynne Grace and Joe Hendry signed with WWE? It was always going to happen. At least TNA got some bump out of it. Guess what? Mike Santana and Leon Slater are gonna sign at some point, too. But their presence in WWE NXT helps TNA.

 

AEW’s partnerships — TNA, New Japan, and CMLL  — have only benefited AEW. And that’s now how this is supposed to work.

 

Andrew: Hahahahahaha, oh, you’re serious? NJPW has become a farm system. Their main event scene has been in tatters and I’ve seen rats leave a sinking ship slower. NJPW went from arguably the second biggest company in the world to a footnote in where a new person comes from to the general audience. Also, AAA has been more relevant in the conversation of wrestling media in the last 6 months, as compared to CMLL in the last 5 years. This Alliance is the Go Bots of pro wrestling. Discount, K-Mart, wannabe super group, that is about as significant as Damnocracy.

 

Kyle: It’s worked out for AEW, but I don’t think it’s really worked for CMLL and especially not for New Japan. I can’t remember the last time that NJPW has been down as bad as they are right now. The “alliance” such as it is essentially functions as a way for AEW to test the reactions that foreign talent receive and decide whether or not to poach them from CMLL or New Japan by throwing money at them.

 

Karl: I don’t particularly follow these companies, but I think the answer is probably somewhere between yes and no. Defining what would make the alliance successful would be the best way to break it down. What were the goals? If the goal was to get a million dream matches on the docket, I think it’s a success. It’s a great way to get wrestling matches you couldn’t always get otherwise. If the goal was some monetary gain or bringing eyes to compete with the big dog on the block, then it’s probably less of a success. So with that, I’d probably say it’s both successful and unsuccessful depending on what your expectations were/are of the idea.

 

Rob: For AEW, absolutely.  They’ve gotten to use people from New Japan for various things.  I don’t know if it’s worked great for New Japan given how many people AEW has signed that were theirs first.  CMLL has gotten to use some AEW talent on their shows so I’d call that a win for them.

 

What will it take for there to be another women’s main event at WrestleMania?

 

Greg: Intent. That’s it. It’s a quick answer. “We put the most deserving match in that spot” is a bullshit cop out. You have the ability to book and showcase the product based on your plans. If you come out of every WrestleMania with the non-negotiable that women will be in the main event of one night of WrestleMania, then you will make it happen. 

 

You build guardrails and parameters to follow. It’s not rocket science. I book my local independent and I have had women in the main event multiple times, and had a woman win our annual Rumble and use that to win our Heavyweight Championship. I made it happen because I had an intentional plan: before, during, and after. And that’s on the indies!

 

It can be done, you just have to want to do it.

 

Andrew: A compelling story and the ability to draw the crowd in. Anyone who thinks workrate matters is a fool. If Gina Carano and Ronda Rousey had their match at Mania instead of a Netflix special, THAT would’ve headlined the show. We are a long way away from any personalities being Earth shattering enough to move a main event needle. Maybe when Bianca Belair comes back from pregnancy, but that depends on her dance partner. 

 

Kyle: It would have to be both the right combination of major stars and a strong story that the crowds are invested in. If anyone on the current roster who’s healthy could pull it off, it’s probably Rhea just because she’s massively over still.

 

Karl: Given the ownership group, a miracle probably. I just don’t think that TKO understands the company they own. This isn’t anything new. We see it time and time again when larger corporations purchase companies just to have more assets on their balance sheet. The quality dips because suits have hijacked what made the product great in the past. Wrestling is no different. That’s not to say that having women main event WrestleMania is the exact thing that makes wrestling great, but the idea that anyone can get to the top, or break down a barrier, especially in sport (scripted or otherwise) is part of what makes entertainment in this format so wonderful. I don’t trust the people in charge to have their finger on the pulse of what makes wrestling great, so therefore, I think even if the women’s stories demanded top billing, they wouldn’t get it anytime soon. I’ll be happy to be wrong.

 

Rob: The men’s side will have to clear out a bit. As long as Roman, Cody, and Punk are still there, forget it. Especially now that Oba will be there as soon as next year and Trick is coming up. Throw in Seth and Randy, and those spots are taken for the foreseeable future. To even get in the conversation though, they have to book some kind of compelling story between two or three women that rivals what the men at the top are doing. That requires treating one or two women as equals to Rhea creatively, even if they aren’t as popular, and not just booking for pops and title wins on big 4 PLEs.

 

Why do you think the winners of wrestling competition shows aren’t usually successful?

 

Greg: The most important word in the phrase “wrestling competition show” is the last one: show. It’s a show first, a true competition later. Pumping out true successful talent isn’t actually it’s job. it’s job is to payoff for whoever is paying for the show. That’s driven by results: viewers and advertising dollars. A&E doesn’t care of Shiloh Hill main events WrestleMania unless it means more financial payoff for their investment in WWE LFG. I do think we are too quick to thrust talent into a primary role after winning. Give them time.

 

For my eyeballs? I’d rather see true reality style coverage, think NFL Hard Knocks, or schools like Cody Rhodes’ Nightmare Factory and Booker T’s Reality of Wrestling. With the WWE machine behind it, it can work. But in the current format, it doesn’t exist to put out TV ready talent–that’s what Evolve and NXT are for.

 

Plus, who is making the decisions in the end? If it’s not Triple H, Bruce Prichard, Michael Hayes, and Tony Khan (for AEW, obviously), then it doesn’t matter who wins.

 

Andrew: Because they aren’t wrestlers. Why aren’t most American Idol winners successful? Talent does not equate to understanding the business you want to be in. We all know of music artists we wish were more well known, but they don’t understand the game well enough to play it. It’s easy to fake it for 8 weeks on camera; it’s another thing to have the determination and resolve to live it 24/7.

 

Kyle: I think most of the competition show winners aren’t successful because the writing team for the competition show and the creative team for the wrestling show usually aren’t the same. Add to that the fact that the winners of these shows are usually rushed to television too soon because the company wants to capitalize on the popularity of the show, and you have a recipe for a lot of winners ending up released sooner rather than later. Arguably the most successful wrestling competition show winner was John Morrison, who won Tough Enough III, and he was given a couple of years to develop in OVW and wasn’t put on TV until he was ready and creative had something for him. Most winners don’t get that opportunity to grow, and thus, they end up failing in the long run.

 

Karl: Much like the winners of American Idol or The Voice don’t typically amount to a hill of beans, I see wrestling competition shows in the same vein. Sure, you’ll have the occasional standout, but it’s just really hard to be consistently great at anything without working at it. On a competition show, you’re all in, all the time, because otherwise you’re going home. But what happens when you win that show? Does the drive stay high? It can be difficult I think, because once you’re in the door, you’re no longer looked at as someone special. You’re now just like everyone else. Or, the flip side, you’re put under the bright lights too quickly and it doesn’t work. Not to mention, there are people in the locker room who have been working their whole life for this thing you achieved in a matter of months. It’s going to naturally devolve into jealousy by your peers. I think competition show winners fall prey to the pressure of sustained success.

 

Rob: Winning the competition isn’t the same as succeeding in the real world. The competition is a closed space and its own entity. Just like how Star Search and American Idol winners are often not the most successful people from their group.

 

Has the Bloodline storyline jumped the shark?

 

Greg: In a word: no.

 

In a few words: absolutely hell the freak not.

 

In more words: do you know what the phrase “jump the shark” actually means? Look it up. It comes from the old TV show Happy Days, where Arthur Fonzarelli, aka “The Fonze” and “Fonzie,” actually jumps over a shark on his motorcycle. After that, the show was never really the same again. Jumping the shark was the moment. That’s what it means.

 

Now circle back to The Bloodline. What’s their “jump the shark” moment? There isn’t one! Are we producing “cinema” like the height of the  Sami Zayn story? No, not at all. But we haven’t jumped the shark. Instead, we’ve evolved. Roman Reigns’ ascension back to the world title saw Jimmy & Jey Uso get slowly infused back into the fold, but what did Roman do after? He said that they now stand together. They are more equal now. There’s no wiseman, there’s no outlier Sami Zayn character, no solo as the right hand man. 

 

It hasn’t jumped the shark, it’s evolved. And I want to see where it goes next.

 

Andrew: Bloodline should’ve been dead when Jacob and Solo split. I don’t think there’s been anything egregious enough to imply it “Jumped the Shark,” as in, a desperation ploy to keep it going. But it’s just outlasted it’s welcome. While Roman will always be my OTC, and I’ve been ride or die with the Werewolf and G.O.D., we can stop dragging it on into perpetuity. Let people go their own ways without a reference every other month, and no more Honorary Usos. That LA Knight shirt was ALMOST a shark jump…but the angle was so insignificant in the grand scheme of things, it didn’t matter enough to even register anywhere near the Island of Relevancy.

 

Kyle: I watched Jacob Fatu put the Tribal Chief in a Tongan Death Grip. You’re not gonna catch me in these streets disrespecting any of the Polynesian wrestlers or their storylines. I don’t want NONE of that smoke.

 

Karl: The Bloodline story is probably running out of juice, for a lot of the same reasons big time storylines run out of juice. There’s not much left to squeeze. There are only so many ways you can take a story. You can try to keep it fresh, and on a smaller scale, you can run into the old nWo problem of too many cooks in the kitchen. The Bloodline ran with a lot of new members, and new introductions. It helped build some of them to important status, but at a certain point, new pathways need to be created for all involved. You can always revisit what made the stories great. I’ve always thought the way the Shield was handled post-break up has been well done. Callbacks here and there to what made them great, to what broke them apart, etc., were always fun ways to remind the fans, but continuing with the angle will always fall flat, especially with how short the attention span of most people can be.

 

Rob: It all depends on whether or not they have some good enemies this year. If they’re just running back all of the bits they did last time then yes. But if they can find some new things to do, then they’ll be fine.

 

Greg – @GregDeMarco44

Andrew – @IWCWarChief

Kyle – @OutsidersEdgeCS

Karl — @OutsidersEdgeCS

Rob – @rbonne1

 

Chairshot Radio Network

Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

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WEDNESDAY - The Greg DeMarco Show (wrestling) 

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SATURDAY - The Mindless Wrestling Podcast

SUNDAY - 30 Mindless Minutes

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Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)


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Opinion

Chris King: Too Soon For Seth Rollins vs. Bron Breaker?

Is WWE Backlash too soon for Bron Breakker vs Seth Rollins? Chris King weighs in! 

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Seth Rollins Bron Breakker WWE Monday Night Raw

Is WWE Backlash too soon for Bron Breakker vs Seth Rollins? Chris King weighs in!

‘The Visionary’ Seth Freakin’ Rollins and Bron Breakker opened Monday Night Raw in an extremely intense face-off. Both superstars traded barbs at each other. Rollins, being the veteran, was trying to show the young up-and-comer Breakker that he isn’t ready to become the next big-money superstar in the WWE. Breakker told his former Vision leader that he never needed him and got sick and tired of fighting Rollins’ battles. 

Rollins threw out the challenge for Backlash, but I am questioning whether it’s wise to give away the one-on-one match so early. Breakker made his shocking return at WrestleMania, taking out Rollins and costing him the match against Gunther. 

The following night Breakker broke his rival in two, delivering two massive spears. Last week, The Street Profits returned to help Rollins against The Vision, and that made me believe WWE was heading in a different direction. I was thinking that WWE should book The Vision vs. The Street Profits and Rollins in a six-man tag team match, but this week, Montez Ford said that they didn’t return for Rollins and they want the tag team titles. Rollins will face Breakker in a highly anticipated singles match at Backlash, where I am predicting Rollins to get the win. I can easily see Rollins’ fourteen years of experience getting the better of the young up-and-comer to outsmart him. 

While The Street Profits attempt to win the championships from Austin Theory and Logan Paul, I don’t see a title change happening anytime soon. If that’s the case, then I can see Rollins and The Street Profits teaming up in a few weeks or possibly at Night of Champions. This would also extend the rivalry between Rollins and Breakker all the way into SummerSlam, where Rollins will take the loss. I am happy that WWE didn’t rush this and add it to the Mania card because now this feud has time to develop properly.

Chairshot Radio Network

Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!

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WEDNESDAY - The Greg DeMarco Show (wrestling) 

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CHAIRSHOT RADIO NETWORK PODCAST SPECIALS

Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)


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