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EA’s Weekly SmackDown Live YouTube Report (1/8/19)

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A look at the YouTube performance for this week’s SmackDown Live!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.

As you’ve become accustomed to, here is this week’s SmackDown Live YouTube Report (2:30 PM EST, 1/10/19):

  1. Becky Lynch vs. Charlotte Flair vs. Carmella – 819k views
  2. Naomi attacks Mandy Rose backstage – 742k views
  3. Rey Mysterio & Mustafa Ali vs. Samoa Joe & Andrade ‘Cien’ Almas – 492k views
  4. The Usos vs. The Bar – 439k views
  5. Daniel Bryan is sick of consumerism – 430k views
  6. Daniel Bryan vs. R-Truth – 359k views
  7. Rusev seeks out Shinsuke Nakamura – 305k views

Yikes, quite the disparage in views between SmackDown Live and RAW (see that here) this week on YouTube. The red brand sports nearly a full top seven of clips with at least a million views, meanwhile the blue brand doesn’t have one. Topping SmackDown Live was the main event of the night that saw Becky Lynch, Carmella and Charlotte Flair battling for a shot at Asuka’s SmackDown Women’s Title at Royal Rumble. I may have addressed this before, but can we stop with comparing Becky to people like ‘Stone Cold’ Steve Austin? There may be some similarities, but it’s still way too early in her rise to go there. If anything, interest has dropped since her initial hot streak if you go off of YouTube numbers.

Sliding into second this week is another clip that will go into my “Evidence Of Prior Statements” book with Naomi going after Mandy Rose after she had cost The Usos their match against The Bar, which comes in at number four. This doesn’t seem like a clip that should be this high up on the list on any given week, especially considering what it’s beating out. Hardcore wrestling fans will deny the importance of mainstream or casuals until they’re blue in the face, but they consistently show up for Naomi and Jimmy Uso clips. Why? Total Divas. So you may wonder why Mandy’s interference in the number four clip doesn’t help it out some. I’d say it’s because of no Naomi.

In third for SmackDown Live this week was easily the best match of the night, but honestly all of the clips from here on down performed poorly. This tag match was a bit of a Men’s Royal Rumble Match showcase with all four Superstars being entrants, but outside of a good match, there was nothing on the line and was of little importance.

The WWE Champion Daniel Bryan continues to stay low on the YouTube charts, coming in this week at numbers five and six with our opening segment and first match of the night. R-Truth doesn’t move the needle on YouTube, so that certainly isn’t helping Bryan’s YouTube performance this week. At the same time, it’s pretty fascinating to see how easy it was for Bryan to make the WWE Universe hate him after loving him for so long. Finishing things up at number seven is the next step in the feud between Rusev and Shinsuke Nakamura, which really is only here because there was nothing else on SmackDown Live to challenge it on our list. Just a disappointing effort from top-to-bottom really.


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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WWE News: SmackDown Live Rating Back Up A Bit, Climbs To 2nd In Ranks (1/15/19)

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SmackDown Live
A look at the rating and ranking for last night’s SmackDown Live!

Over the two weeks where Monday Night RAW gave us pre-taped episodes taking place on the eve of holidays, the red brand’s ratings took a pretty big hit. Meanwhile SmackDown Live was also pre-taped and fell on those holidays, yet didn’t see as bad of a dip.

Last week, the numbers went down for the blue brand however, although it was their first live episode in weeks (check out last week’s numbers here). The numbers are in for this week’s follow-up and with RAW once again showing significant improvement (more on that here), SmackDown Live has gone back up some with a 2.143 rating, increasing 5.46%. Here’s the last four weeks of ratings for the blue brand:

  • December 25th: 1.904
  • January 1st: 2.091
  • January 8th: 2.032
  • January 15th: 2.143

When it comes to the Cable Top 150 Rankings for the 18-49 demographic this week, RAW dominated while SmackDown Live has moved up a couple of spots from last week to number two. However, their share of the demographic actually decreased ever so slightly by .01. Here is Tuesday night’s top five:

  1. The Curse Of Oak Island – History – 0.74
  2. SmackDown Live – USA Network – 0.70
  3. The Haves And Have Nots – Oprah Network – 0.39
  4. The Rachel Maddow Show – MSNBC – 0.38
  5. Body Cam – Investigation Discovery – 0.35

EA’s Take: Most weeks you will catch me trumpeting the fact that week-in and week-out, SmackDown Live has been more consistently the better product than Monday Night RAW. This week, that’s not the case and I don’t think it’s even close. Outside of the incredible Rey Mysterio vs. Andrade match, the blue brand offered nothing that I was interested in. There’s no excuse for it either coming off of pretty hot episode of RAW. I think at this point we can say that as wrestling fans, SmackDown Live is still the better show. However, it very obviously takes more than that to pull in casuals and get the blue brand to beat out RAW.


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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EA’s Weekly RAW YouTube Report (1/14/19)

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A look at the YouTube performance for this week’s WWE RAW!

As we all know, social media and other outlets have become a huge means of drawing in interaction and viewers for WWE. Most people will point to television ratings like they did during the Monday Night Wars in the late 1990’s, however that can be skewed with so many various means of watching today that do not include cable television.

As you’ve become accustomed to, here is this week’s RAW YouTube Report (2:30 PM EST, 1/16/19):

  1. Alexa Bliss is interrupted in her locker room – 3.7 million views
  2. Braun Strowman flips Mr. McMahon’s limo – 3.3 million views
  3. Fatal 4-Way Universal Title #1 Contender’s Match – 1.3 million views
  4. Superstars look for their shot at Brock Lesnar – 1.2 million views
  5. Intercontinental Title Triple Threat – 862k views
  6. Otis Dozovic interrupts A Moment Of Bliss – 835k views
  7. John Cena praises Finn Balor – 679k views

Well look at what comes in at number one! This segment that a lot of fans seem to be split over with Alexa Bliss being rudely walked in on while she was changing pulls big views. I’m not saying that this segment provided anything other than a little sex appeal to the program, but I really don’t understand why everyone needs to be so sensitive. This is still television people, whether it’s a wrestling company or not. WWE has told you for years they’re competing with every other television show out there, so they’re going to try things that can pull in all ages and groups of people. That includes males, teenage and young adult ones at that. I’m sure some of the same people (males) who have been complaining about how insulting it is are the ones who also drool over Alexa’s Instagram account.

At number two this week we have some more massive numbers as Braun Strowman loses his cool after Mr. McMahon stripped him of his Universal Title shot. News that this may go down broke just before RAW went off the air and the show led off with the angle, two things that I think helped interest in checking it out. Plus, let’s not downplay how big of a change this is either for one of the company’s most anticipated pay-per-views annually. Add all that together and you’ve got YouTube gold.

Sliding into the third and fourth spots are the fallout of Strowman losing his opportunity, as multiple Superstars were put into a position to earn that title shot for themselves. As I’ve explained in the past, a clip that has implications for big pay-per-view matches almost always do well. Add into that the star power of John Cena, still arguably the company’s most recognizable face and it’s hard to not have great numbers. So much so that Cena praising the eventual winner, Finn Balor, does better than other clips such as the reveal of the Women’s Tag Titles at number seven. Not a good start for those championships if you ask me.

In fifth this week is another big change from RAW, this time a title change as Bobby Lashley became the new Intercontinental Champion. Has WWE been reading my YouTube Reports? We’ve got a steady diet of clips this week that check all the boxes it takes to produce numbers. Pay-per-view implications, sex appeal, title change, top stars…RAW will continue to crush SmackDown Live on the regular if they keep this up.

Our final clip to touch on this week is number six, the first appearance of Heavy Machinery on the main roster. I’m hoping fans aren’t expecting the world from these guys because at the end of the day, they’re basically a comedy act, so this was the perfect introduction if you ask me. It was funny, got people who may be unfamiliar a small glimpse of them and it was a way for them to just dip their toes in the water. I’m not a big fan of how WWE is debuting all of the new call-ups, but I thought this was perfect for Otis and ‘Tucky’.


Let us know what you think on social media @theCHAIRSHOTcom and always remember to use the hashtag #UseYourHead!
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